Generation Change's Hands Off Presents: Mariam Khan
Paramount's Generation Change (GenChange) is launching a new digital campaign titled "Hands Off [my body, my rights, my future, my choice]" for Women's History Month. The initiative addresses societal issues surrounding women's rights and bodily autonomy, featuring a video series, public service announcements (PSAs), and a short documentary highlighting gender equality advocates in the UK. Notable journalist and activist Mariam Khan leads the charge, promoting the importance of racial equity within feminism, especially concerning Muslim women. The campaign encourages audience engagement through the #EmbraceEquity hashtag and provides vital resources for individuals seeking help. This initiative aligns with GenChange's goal to empower young changemakers committed to community improvement.
- Launch of the 'Hands Off' campaign focusing on women's rights, indicating a proactive approach to social issues.
- Collaboration with engaged youth and community organizations enhances the company's brand image.
- Direct involvement of well-known activist Mariam Khan may increase campaign visibility and impact.
- None.
NORTHAMPTON, MA / ACCESSWIRE / April 13, 2023 / Generation Change (GenChange) is an audience-inspired, audience-led initiative at Paramount designed to elevate and empower young people who are driving change around the world. Generation Change creates tailored programming in collaboration with our brands and markets by young agents of change who are passionate about improving their communities.
In direct response to some of the overt transgressive and oppressive acts endured by women in recent times, GenChange is producing a new digital campaign focusing in on the ways society polices the bodies of women for Women's History Month. The campaign titled, "Hands Off [my body, my rights, my future, my choice] includes a video series, PSAs, and a short documentary profiling gender equality change-makers based in the UK.
Watch the featured video for a showcase of Hands Off! These PSAs emphasize ways to take action for those wanting to get involved with efforts on gender equality being made around the world. Journalist, activist and author Mariam Khan delivers her message for International Women's Day 2023 and Women's History Month, asking politicians to do better and addressing the importance of racial equity within the feminist movement, particularly in regard to Muslim women.
As part of GenChange's commitment to provide resources and platforms, the campaign encouraged conversation amongst audiences using the IWD #EmbraceEquity hashtag and signposted people to helplines for information. Additionally, in partnership with our change makers, this campaign will promote local (to the U.K.) organizations for those seeking resources for themselves or others. If you have been affected by any of the issues raised, please visit mtv.co.uk/helpline
View additional multimedia and more ESG storytelling from Paramount on 3blmedia.com.
Contact Info:
Spokesperson: Paramount
Website: https://www.3blmedia.com/profiles/paramount
Email: info@3blmedia.com
SOURCE: Paramount
View source version on accesswire.com:
https://www.accesswire.com/749158/Generation-Changes-Hands-Off-Presents-Mariam-Khan
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