Generation Change's Hands Off Presents: Mae Muller

Rhea-AI Summary

Paramount launched Generation Change (GenChange), an initiative aimed at empowering young change-makers globally. In response to societal issues affecting women, GenChange produced the campaign "Hands Off [my body, my rights, my future, my choice]" for Women's History Month. This campaign includes a video series, public service announcements (PSAs), and a short documentary focused on gender equality advocates in the UK. The initiative encourages dialogue around women's rights utilizing the hashtag #EmbraceEquity, and directs audiences to local resources for support. Featuring UK Eurovision contender Mae Muller, the campaign highlights personal narratives from women about navigating societal pressures related to their bodies.

Positive

• GenChange initiative focuses on empowering young people and societal change.
• Campaign promotes gender equality and addresses women's rights issues.
• Collaborative programming with brands enhances community engagement.
• The campaign includes resources and helplines for affected individuals.

Negative

• None.

NORTHAMPTON, MA / ACCESSWIRE / April 7, 2023 / Generation Change (GenChange) is an audience-inspired, audience-led initiative at Paramount designed to elevate and empower young people who are driving change around the world. Generation Change creates tailored programming in collaboration with our brands and markets by young agents of change who are passionate about improving their communities.

In direct response to some of the overt transgressive and oppressive acts endured by women in recent times, GenChange is producing a new digital campaign focusing in on the ways society polices the bodies of women for Women's History Month. The campaign titled, "Hands Off [my body, my rights, my future, my choice] includes a video series, PSAs, and a short documentary profiling gender equality change-makers based in the UK.

Watch the featured video for a showcase of Hands Off! The video series aims to give women a spotlight for sharing personal stories of how they have had to navigate societal pressures. In this video, Singer and the UKs 2023 Eurovision Song Contest hopeful, Mae Muller shares her experience of the music industry as a woman, and how she navigates society's entitlement to, and policing of her body.

As part of GenChange's commitment to provide resources and platforms, the campaign encouraged conversation amongst audiences using the IWD #EmbraceEquity hashtag and signposted people to helplines for information. Additionally, in partnership with our change makers, this campaign will promote local (to the U.K.) organizations for those seeking resources for themselves or others. If you have been affected by any of the issues raised, please visit mtv.co.uk/helpline

View additional multimedia and more ESG storytelling from Paramount on 3blmedia.com.

Contact Info:
Spokesperson: Paramount
Website: https://www.3blmedia.com/profiles/paramount
Email: info@3blmedia.com

SOURCE: Paramount

View source version on accesswire.com:
https://www.accesswire.com/748175/Generation-Changes-Hands-Off-Presents-Mae-Muller

FAQ

What is the purpose of the Generation Change initiative by Paramount?

The Generation Change initiative aims to empower young change-makers globally and create tailored programming addressing social issues.

What is the Hands Off campaign about?

The Hands Off campaign focuses on societal policing of women's bodies and promotes conversations around women's rights.

Who is featured in the Hands Off campaign video series?

The video series features Mae Muller, a UK Eurovision contestant, sharing her experiences in the music industry.

When was the Hands Off campaign launched?

The Hands Off campaign was launched in April 2023 for Women's History Month.

What resources does the Hands Off campaign provide?

The campaign provides helplines and promotes local organizations in the UK for individuals seeking support.