Generation Change's Hands Off Presents: Heather Fisher

Rhea-AI Summary

Paramount has launched the Generation Change (GenChange) initiative, aiming to empower young people globally. This initiative responds to recent challenges faced by women, particularly through the new digital campaign titled 'Hands Off [my body, my rights, my future, my choice].' The campaign, featuring a video series and PSAs, highlights gender equality and the policing of women's bodies. Notable former England rugby player Heather Fisher shares her personal journey regarding societal expectations and body image. The campaign invites dialogue via the IWD #EmbraceEquity hashtag and provides resources for individuals impacted by these societal issues. The initiative emphasizes support for local organizations in the UK that assist those affected. For further information, resources can be found on mtv.co.uk/helpline.

Positive

• Launch of the Generation Change initiative aimed at empowering youth.
• Focus on women's rights addressing societal pressures and inequalities.
• Collaboration with local organizations in the UK to provide resources.

Negative

• None.

NORTHAMPTON, MA / ACCESSWIRE / April 13, 2023 / Generation Change (GenChange) is an audience-inspired, audience-led initiative at Paramount designed to elevate and empower young people who are driving change around the world. Generation Change creates tailored programming in collaboration with our brands and markets by young agents of change who are passionate about improving their communities.

In direct response to some of the overt transgressive and oppressive acts endured by women in recent times, GenChange is producing a new digital campaign focusing in on the ways society polices the bodies of women for Women's History Month. The campaign titled, "Hands Off [my body, my rights, my future, my choice] includes a video series, PSAs, and a short documentary profiling gender equality change-makers based in the UK.

Watch the featured video for a showcase of Hands Off! The video series aims to give women a spotlight for sharing personal stories of how they have had to navigate societal pressures. Former England rugby player Heather Fisher bravely shares how society 'questions' her womanhood because of her physique and alopecia and highlights the importance of being kinder and considerate to each other.

As part of GenChange's commitment to provide resources and platforms, the campaign encouraged conversation amongst audiences using the IWD #EmbraceEquity hashtag and signposted people to helplines for information. Additionally, in partnership with our change makers, this campaign will promote local (to the U.K.) organizations for those seeking resources for themselves or others. If you have been affected by any of the issues raised, please visit mtv.co.uk/helpline

View additional multimedia and more ESG storytelling from Paramount on 3blmedia.com.

Contact Info:
Spokesperson: Paramount
Website: https://www.3blmedia.com/profiles/paramount
Email: info@3blmedia.com

SOURCE: Paramount

View source version on accesswire.com:
https://www.accesswire.com/749049/Generation-Changes-Hands-Off-Presents-Heather-Fisher

FAQ

What is the purpose of the Generation Change initiative by Paramount?

The Generation Change initiative aims to empower young people and address societal issues, specifically focusing on women's rights and gender equality.

What does the 'Hands Off' campaign highlight?

The 'Hands Off' campaign aims to showcase how society polices women's bodies and shares personal stories to promote awareness and change.

Who is featured in the 'Hands Off' campaign?

Former England rugby player Heather Fisher is featured in the campaign, sharing her experiences regarding societal pressures.

How can people access resources related to the issues raised in the campaign?

Resources can be accessed through the campaign's helpline at mtv.co.uk/helpline, which provides information and support.