Generation Change's Hands Off Presents: Evie Marie

Rhea-AI Summary

Paramount's Generation Change Initiative aims to empower youth to drive social change. In response to recent societal issues faced by women, the campaign "Hands Off [my body, my rights, my future, my choice]" was launched for Women's History Month. This digital campaign includes a video series, public service announcements, and a documentary focusing on gender equality changemakers in the UK, such as Evie Muir. The campaign encourages public engagement through the hashtag #EmbraceEquity and provides resources and helplines for those affected by gender-related issues. The initiative emphasizes the importance of supporting marginalized communities and promotes local organizations for assistance. For more information, visit Paramount's website.

NORTHAMPTON, MA / ACCESSWIRE / April 12, 2023 / Generation Change (GenChange) is an audience-inspired, audience-led initiative at Paramount designed to elevate and empower young people who are driving change around the world. Generation Change creates tailored programming in collaboration with our brands and markets by young agents of change who are passionate about improving their communities.

In direct response to some of the overt transgressive and oppressive acts endured by women in recent times, GenChange is producing a new digital campaign focusing in on the ways society polices the bodies of women for Women's History Month. The campaign titled, "Hands Off [my body, my rights, my future, my choice] includes a video series, PSAs, and a short documentary profiling gender equality change-makers based in the UK.

Watch the featured video for a showcase of Hands Off! These PSAs emphasize ways to take action for those wanting to get involved with efforts on gender equality being made around the world. Changemaker Evie Muir delivers her message for International Women's Day 2023 and Women's History Month, thanking her mother, highlighting the importance of supporting Black queer survivors and addressing the importance of racial equity within the feminist movement.

As part of GenChange's commitment to provide resources and platforms, the campaign encouraged conversation amongst audiences using the IWD #EmbraceEquity hashtag and signposted people to helplines for information. Additionally, in partnership with our change makers, this campaign will promote local (to the U.K.) organizations for those seeking resources for themselves or others. If you have been affected by any of the issues raised, please visit mtv.co.uk/helpline

View additional multimedia and more ESG storytelling from Paramount on 3blmedia.com.

Contact Info:
Spokesperson: Paramount
Website: https://www.3blmedia.com/profiles/paramount
Email: info@3blmedia.com

SOURCE: Paramount

View source version on accesswire.com:
https://www.accesswire.com/748876/Generation-Changes-Hands-Off-Presents-Evie-Marie

FAQ

What is the Generation Change initiative by Paramount?

Generation Change is a campaign designed to empower young change-makers and address social issues.

What is the focus of the "Hands Off" campaign?

The "Hands Off" campaign focuses on gender equality and women's rights, highlighting societal issues faced by women.

Who is featured in the "Hands Off" campaign?

Evie Muir is one of the changemakers featured in the "Hands Off" campaign.

How can people get involved with the Gender Equality campaign?

People can get involved by using the hashtag #EmbraceEquity and accessing resources provided through the campaign.

Where can I find support related to gender issues?

Support can be found through local organizations promoted by the campaign and helplines linked on Paramount's website.