Generation Change's Hands Off Presents: Bel Priestley

Rhea-AI Summary

Paramount's Generation Change (GenChange) initiative is launching a digital campaign titled "Hands Off [my body, my rights, my future, my choice]" for Women's History Month. This campaign aims to shed light on how society polices women's bodies and includes a video series, PSAs, and a short documentary highlighting gender equality advocates in the UK. Actress Bel Priestley features in the series, sharing her experience with online bullying over her weight. GenChange will also showcase a global organization focused on gender equality and provide resources for individuals seeking support.

Positive

• Launch of the GenChange initiative aimed at empowering young people.
• Production of the 'Hands Off' digital campaign highlights social issues and promotes gender equality.
• Partnerships with local UK organizations provide essential resources for affected individuals.

Negative

• None.

NORTHAMPTON, MA / ACCESSWIRE / April 14, 2023 / Generation Change (GenChange) is an audience-inspired, audience-led initiative at Paramount designed to elevate and empower young people who are driving change around the world. Generation Change creates tailored programming in collaboration with our brands and markets by young agents of change who are passionate about improving their communities.

In direct response to some of the overt transgressive and oppressive acts endured by women in recent times, GenChange is producing a new digital campaign focusing in on the ways society polices the bodies of women for Women's History Month. The campaign titled, "Hands Off [my body, my rights, my future, my choice] includes a video series, PSAs, and a short documentary profiling gender equality change-makers based in the UK.

Watch the featured video for a showcase of Hands Off! The video series aims to give women a spotlight for sharing personal stories of how they have had to navigate societal pressures. In this video, Actress and content creator Bel Priestley opens up about how online trolls attacked her for her weight while she was transitioning, and reminds us that we are all fighting for the same thing.

As part of GenChange's commitment to provide resources and platforms, this campaign will spotlight a global organization focused on achieving gender equality where our audience can find more information. Additionally, in partnership with our change makers, we will promote local (to the U.K.) organizations for those seeking resources for themselves or others. If you have been affected by any of the issues raised, please visit mtv.co.uk/helpline

View additional multimedia and more ESG storytelling from Paramount on 3blmedia.com.

Contact Info:
Spokesperson: Paramount
Website: https://www.3blmedia.com/profiles/paramount
Email: info@3blmedia.com

SOURCE: Paramount

View source version on accesswire.com:
https://www.accesswire.com/749376/Generation-Changes-Hands-Off-Presents-Bel-Priestley

FAQ

What is the purpose of the Generation Change initiative by PARA?

The Generation Change initiative aims to elevate and empower young people driving change, focusing on social issues like gender equality.

What does the 'Hands Off' campaign by PARA entail?

The 'Hands Off' campaign includes a video series, PSAs, and a documentary that addresses how society polices women's bodies.

Who features in the Hands Off video series launched by PARA?

Actress and content creator Bel Priestley features in the Hands Off video series.

When was the Hands Off campaign launched by PARA?

The Hands Off campaign was launched in April 2023 in honor of Women's History Month.