Palo Alto Networks Reinforces the Need for a New Zero Trust Approach Through Latest Campaign

Rhea-AI Summary

Palo Alto Networks launched its new campaign, "Zero Trust with Zero Exceptions," featuring actress Gillian Anderson to raise awareness of cybersecurity threats. The campaign emphasizes the urgency of implementing advanced zero trust security solutions in a rapidly changing digital landscape. CEO Nikesh Arora highlighted the need for improved security architectures to combat an expanding cyber attack surface as businesses operate from various locations and utilize cloud services. The campaign coincides with the RSA Conference and will run across digital platforms for the upcoming year.

Positive

• Launch of a new cybersecurity campaign aimed at increasing public awareness.
• Features a well-known actress, enhancing brand visibility.
• Emphasizes the need for advanced zero trust security solutions.
• Aligns with a major industry conference, increasing potential reach and impact.

Negative

• None.

Campaign featuring actress Gillian Anderson highlights the pervasive nature of cyber threats around us and the next-generation of zero trust cybersecurity that can stop them

SANTA CLARA, Calif., June 6, 2022 /PRNewswire/ -- In an effort to bring everyday cyber risks to the forefront of public awareness, Palo Alto Networks, the global cybersecurity leader, launched today the next chapter of its "We've Got Next" omni-channel campaign. The company's new ad, called  "Zero Trust with Zero Exceptions" features American-actress Gillian Anderson and reinforces the Palo Alto Networks continued innovation to bring the next generation of comprehensive Zero Trust security solutions to the enterprise.

Speaking on her involvement in the campaign, Gillian Anderson said, "Palo Alto Networks has a critical mission to make each day safer than the one before. In today's digital world, we all deserve the right to work and live without the fear of cyber threats. I'm thrilled to be working with the company leading the charge for a more secure digital world. "

"We are at a critical juncture in cybersecurity and have an opportunity to build the right security architectures for the future. With the world working from anywhere, using applications that are hosted in multiple clouds or data centers, the cyber attack surface has expanded significantly," said Palo Alto Networks Chairman and CEO Nikesh Arora.  "The first generation of zero trust cybersecurity solutions can't keep up and are inconsistent. With this campaign we sought to highlight the urgency around cybersecurity and the importance of building a zero trust future with zero exceptions."

The ad was created with Palo Alto Networks Los-Angeles based agency of record TBWA\Chiat\Day. The agency touts its capabilities to help brands find their soul and place them in culture in unexpected ways. It's that shared vision for disruption that made Palo Alto Networks tap them to help put cybersecurity front and center for everyone.

The campaign debuts this week in conjunction with the RSA Conference, the world's leading information security conference in San Francisco, and will run across digital media over the next year.

For more on Palo Alto Networks We've Got Next Manifesto
For more on Palo Alto Networks at RSA.

Palo Alto Networks is the world's cybersecurity leader. We innovate to outpace cyberthreats, so organizations can embrace technology with confidence. We provide next-gen cybersecurity to thousands of customers globally, across all sectors. Our best-in-class cybersecurity platforms and services are backed by industry-leading threat intelligence and strengthened by state-of-the-art AI and automation. Whether deploying our products to enable the Zero Trust Enterprise, responding to a security incident, or partnering to deliver better security outcomes through a world-class partner ecosystem, we're committed to helping ensure each day is safer than the one before. It's what makes us the cybersecurity partner of choice.

At Palo Alto Networks, we're committed to bringing together the very best people in service of our mission, so we're also proud to be the cybersecurity workplace of choice, recognized among Newsweek's Most Loved Workplaces (2021), Comparably Best Companies for Diversity (2021), and HRC Best Places for LGBTQ Equality (2022). For more information, visit www.paloaltonetworks.com.

Palo Alto Networks and the Palo Alto Networks logo are trademarks of Palo Alto Networks, Inc. in the United States and in jurisdictions throughout the world. All other trademarks, trade names, or service marks used or mentioned herein belong to their respective owners. Customers who purchase Palo Alto Networks applications should make their purchase decisions based on services and features currently generally available.

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SOURCE Palo Alto Networks, Inc.

FAQ

What is the new campaign launched by Palo Alto Networks?

Palo Alto Networks launched the 'Zero Trust with Zero Exceptions' campaign to raise awareness about cybersecurity threats.

Who is featured in the Palo Alto Networks cybersecurity campaign?

The campaign features actress Gillian Anderson.

When was the Palo Alto Networks campaign launched?

The campaign was launched on June 6, 2022.

What does the Zero Trust campaign emphasize?

The campaign emphasizes the urgency of implementing advanced zero trust security solutions in response to increasing cyber threats.

Where will the Palo Alto Networks campaign run?

The campaign will run across digital media platforms for the next year.

How does the campaign relate to the RSA Conference?

The campaign debuted in conjunction with the RSA Conference, a major information security event.