Southern Tide Announces Sponsorship Deal with PGA TOUR Rookie, Kevin Roy

Rhea-AI Summary

Southern Tide has announced a sponsorship deal with PGA TOUR Rookie Kevin Roy, marking him as their first official ambassador. Roy, transitioning from the Korn Ferry Tour, will showcase Southern Tide's Skipjack logo on his apparel during competitions. This collaboration comes as Southern Tide experiences notable growth in its golf segment, with average spending hitting record highs. CEO Carey Ann Campbell highlights the importance of authentic partnerships, emphasizing the brand’s alignment with Roy's coastal lifestyle and performance needs.

Positive

• Southern Tide appoints Kevin Roy as its first PGA TOUR ambassador.
• Growing golf segment with record average spend per club.
• Partnership aligns with brand's commitment to quality and authentic lifestyle.

Negative

• None.

Recent growth in the golf category leads to first PGA TOUR Ambassador

GREENVILLE, S.C.--(BUSINESS WIRE)-- Southern Tide is thrilled to announce a new sponsorship deal with emerging PGA TOUR Rookie, Kevin Roy, as his official on- and off-the-course apparel partner. After much success on the Korn Ferry Tour, Roy enters his first year on the PGA TOUR sporting Southern Tide’s signature Skipjack logo on the left chest on all on-course polos and pullovers. Given the brand’s tremendous success within the golf performance category, Kevin Roy becomes Southern Tide’s first PGA TOUR-sponsored golfer.

Kevin Roy (Photo: Business Wire)

“We love Kevin’s history and much like his trajectory, Southern Tide has seen tremendous growth in the golf community. Over the past twelve months, our golf business has really taken off with the average spend on Southern Tide apparel per club at an all-time high. With the brand’s commitment to excellence, we look forward to supporting his career as he embarks on this exciting PGA journey,” said Southern Tide CEO, Carey Ann Campbell. “From partnerships to products, we feel it is important for the brand to showcase an authentic point-of-view. Kevin aligns with our coastal lifestyle and quality performance. We look forward to a successful partnership.”

Roy, who was raised around the sport – his father being a former professional golfer – has been through a series of ups and downs throughout his career. After taking some time away from the sport, Roy returned even stronger, and more committed to his process, while having more fun out on the course.

“I couldn’t be more excited to join the Southern Tide team as their first golf ambassador. I feel closely aligned with Southern Tide, myself being an emerging PGA TOUR golfer, and Southern Tide being an emerging golf brand. As a PGA TOUR member, I require high-performance products that allow me to swing freely in all conditions. Southern Tide has delivered in all aspects, from on-course to off-course. It's a bonus that the brand matches my coastal Tampa, FL lifestyle. I am looking forward to growing with the brand on golf’s biggest stage,” said Kevin Roy, PGA TOUR Rookie.

Roy has been trending upward after receiving his PGA TOUR Card in August of 2022 in less than 3 seasons on the Korn Ferry Tour. Roy rose in rankings while on the Korn Ferry Tour and posted four top-10s, including a runner-up finish at the Wichita Open benefitting KU Wichita Pediatrics.

About Southern Tide

Founded in 2006, Southern Tide is a Greenville, S.C.-based lifestyle apparel brand that boasts exceptional craftsmanship and classic design. Southern Tide is best known for its Skipjack Polo, deemed by many to be the finest, most comfortable polo shirt. Innovative, yet timeless in its youthful style, Southern Tide offers an array of apparel and accessory products for men, women, and kids that deliver their authentic lifestyle through quality, experience, and service. Southern Tide is available for purchase in company-owned Southern Tide stores, in Southern Tide Signature Stores, and online at www.southerntide.com. Products can also be found at more than 850 specialty retailers and premium department stores in more than 49 states across the United States. Southern Tide is a wholly-owned subsidiary of Oxford Industries (NYSE: OXM).

View source version on businesswire.com: https://www.businesswire.com/news/home/20221101005118/en/

Kelle Knight

Droese Public Relations

Kelle@droesepr.com | 214-865-8737

Source: Southern Tide

FAQ

What is the significance of Kevin Roy's sponsorship with Southern Tide on the PGA TOUR?

Kevin Roy's sponsorship marks Southern Tide's entry into PGA TOUR sponsorship, emphasizing their growth in the golf apparel market.

What does the partnership with Kevin Roy mean for Southern Tide?

The partnership enhances Southern Tide's brand visibility in golf and aligns with their focus on quality performance apparel.

How has Southern Tide's golf business performed recently?

Southern Tide's golf business has seen significant growth, with average spending per club reaching an all-time high.

Who is Kevin Roy in relation to Southern Tide?

Kevin Roy is an emerging PGA TOUR golfer and the first sponsored by Southern Tide, showcasing their products on the tour.

Where can I find Southern Tide apparel?

Southern Tide apparel is available online and at over 850 specialty retailers and premium department stores across the U.S.