Women's Wear Daily Celebrates National Hispanic Heritage Month with High Impact Campaign in Partnership with OUTFRONT

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Women's Wear Daily (WWD) has launched a high-impact campaign for National Hispanic Heritage Month in partnership with OUTFRONT Media (OUT). The month-long initiative showcases 10 influential Hispanic fashion designers, aligning with the 2024 theme 'Pioneers of Change: Shaping the Future Together'.

The campaign features prominent outdoor media displays across the United States, highlighting the talent and creativity of Hispanic designers. WWD's special Digital Daily issue introduces the selected designers, who represent innovation and leadership in the fashion industry.

This collaboration aims to celebrate diversity, inspire future generations, and amplify the voices of Hispanic creatives who are making significant contributions to the fashion world and their communities.

News Market Reaction – OUT

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On the day this news was published, OUT gained 2.92%, reflecting a moderate positive market reaction.

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WWD partners with one of the largest out of home media companies in the United States to pay tribute to the Hispanic fashion design community.

NEW YORK, Sept. 16, 2024 /PRNewswire/ -- Today, Women's Wear Daily released a special issue of WWD's Digital Daily announcing a high visibility month-long campaign to celebrate National Hispanic Heritage Month (NHHM). In partnership with OUTFRONT, one of the largest out of home media companies in the United States, the campaign brings to life the 2024 NHHM theme "Pioneers of Change: Shaping the Future Together," showcasing the talent, creativity and unity that defines the Hispanic experience, and inspiring the next generation of Hispanic creatives. The 10 designers selected by WWD to be featured in the campaign represent true pioneers and innovators in the fashion community.

"This is a phenomenal opportunity for us to be able to promote the work of amazing designers who are incredibly influential in pushing the industry forward," said Amanda Smith, Chief Executive Officer, Fairchild Media Group. "We are thrilled that the OUTFRONT team is committed to using the power of their outdoor media to amplify diverse and important voices who are paving the way for change and excited to showcase the impact of this group in shaping the Hispanic community's creative future."

"We are so honored to spotlight this group of Hispanic designers who are indelibly shaping fashion and making their communities proud along the way," said Eugenia Richman, Editor-in-Chief, WWD. "They represent the richness of our cultures, the power of our talents, and the best of what Hispanic creatives are bringing to the United States and the world."  

"This collaboration with WWD during National Hispanic Heritage Month is about more than visibility — it's about celebrating the stories, creativity and leadership of these trailblazers who are driving change in the fashion industry," said Jodi Senese, Chief Marketing Officer, OUTFRONT Media. "We take pride in using our platform to elevate these impactful voices and inspiring future generations by showcasing the beauty and power of diversity."

The 10 selected fashion designers and corresponding story features are as follows:

• Sara Beltrán
  
  
• Willy Chavarria
  
  
• Maria Cornejo
  
  
• Gabriela Hearst
  
  
• Raul Lopez
  
  
• Narciso Rodriguez
  
  
• Alejandra Alonso Rojas
  
  
• Mónica Sordo
  
  
• Silvia Tcherassi
  
  
• Elena Velez

About WWD
For 100+ years WWD, a property of Fairchild Fashion Media, has been the daily media of record— and THE industry voice of authority—for senior executives in the global women's and men's fashion, retail and beauty communities, while also keeping informed the consumer media that cover the market. Often referred to as "the fashion bible," WWD provides a balance of timely, credible business news and key fashion trends to a dedicated readership of retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, socialites, and trend-makers. As an increasingly complex marketplace heightens the need for information and competitive intelligence, WWD delivers with frequency, integrity, independence, spirited coverage, and a long tradition that demands staffers get the story right and that they also get it first. 

About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in the United States. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.

Media Contacts:
For WWD
Abby Kalicka
Senior Director of Communications, Penske Media Corporation
akalicka@pmc.com

Brooke Jaffe
Senior Vice President of Public Affairs and Strategy, Penske Media Corporation 
bjaffe@pmc.com

For OUTFRONT
Matt Biscuiti
The Lippin Group
outfront@lippingroup.com 

Courtney Richards
OUTFRONT Media
courtney.richards@OUTFRONT.com

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SOURCE OUTFRONT Media Inc.

FAQ

What is the purpose of WWD's partnership with OUTFRONT for National Hispanic Heritage Month 2024?

The partnership aims to celebrate Hispanic fashion designers, showcase their talent and creativity, and inspire the next generation of Hispanic creatives through a high-visibility outdoor media campaign.

How many Hispanic fashion designers are featured in the WWD and OUTFRONT campaign?

The campaign features 10 selected Hispanic fashion designers who are considered pioneers and innovators in the fashion community.

What is the theme for National Hispanic Heritage Month 2024 as mentioned in the WWD campaign?

The 2024 National Hispanic Heritage Month theme is 'Pioneers of Change: Shaping the Future Together'.

How long will the WWD and OUTFRONT (OUT) campaign for National Hispanic Heritage Month run?

The campaign is a month-long initiative coinciding with National Hispanic Heritage Month in September 2024.

Who are some of the Hispanic fashion designers featured in the WWD and OUTFRONT campaign?

Some of the featured designers include Sara Beltrán, Willy Chavarria, Maria Cornejo, Gabriela Hearst, Raul Lopez, Narciso Rodriguez, and Elena Velez, among others.