OUTFRONT & GLAAD Celebrate Pride Month with 'Protect Our Pride' Campaign

Rhea-AI Summary

OUTFRONT Media (NYSE:OUT) and GLAAD have launched the 'Protect Our Pride' campaign to celebrate Pride Month in June. For a $25 donation to GLAAD, individuals can display their photo, name, and a personalized message on digital billboards nationwide. LGBTQ-owned businesses can choose a specific message for a $250 donation. This initiative follows last year's '15 Seconds of Fabulous' campaign and aims to spotlight the LGBTQ community, encouraging corporate allyship. The funds raised will support GLAAD's mission to advance LGBTQ acceptance and equality.

Positive

• Enhanced visibility for the LGBTQ community via nationwide digital billboards.
• Strengthened partnership between OUTFRONT and GLAAD, demonstrating corporate allyship.
• Potential increase in brand loyalty and positive public perception for OUTFRONT.
• Potentially increased donations for GLAAD, supporting their mission of LGBTQ acceptance.

Negative

• No direct financial benefits reported for OUTFRONT.
• Possibility of negative backlash from anti-LGBTQ groups or individuals.
• Dependence on public participation and donations, which may be unpredictable.

Initiative Spotlights the LGBTQ Community with Personalized Messages on Digital Billboards Nationwide

NEW YORK, June 3, 2024 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., is proud to announce the launch of the "Protect Our Pride" campaign in partnership with GLAAD to celebrate Pride during the month of June. Following the success of last year's "15 Seconds of Fabulous" campaign, this year's initiative, designed by GLAAD and evolving from an earlier campaign this year, continues to spotlight the LGBTQ community with a broader reach and enhanced features.

For a donation of $25 to GLAAD, individuals can have their photo, name, and one of six personalized messages displayed on digital billboards nationwide. The available messages include: "Protect All Love," "Protect My Love," "Protect My Family," "Protect My Friend," and "Protect My Joy." Additionally, LGBTQ-owned businesses can opt for the "Protect My Business" message with a $250 donation.

"Corporate allyship is integral to GLAAD's mission to accelerate acceptance for LGBTQ people," said Raymond Dooley, VP, of Marketing at GLAAD. "By placing LGBTQ people, families and businesses at the center of this collaboration for Pride Month, OUTFRONT continues to demonstrate what's possible when community connection meets authentic representation, leading the way for other brands and companies to do the same."

"We are thrilled to enter our second year of partnership with GLAAD, building on the recent 'Protect This Kid' campaign messaging," said Liz Rave, Vice President, Marketing at OUTFRONT. "OUTFRONT's media is unmatched in its ability to provide fame while connecting with the community, dedicating space to drive awareness and donations for an important organization continues to deliver on our overall purpose."

OUTFRONT and GLAAD invite everyone to join in celebrating and protecting Pride. By participating, you contribute to a powerful display of unity and support for the LGBTQ community, advocating for their rights, freedoms, and dignities across all areas of life – from homes and schools to workplaces and every space queer people exist.

How to Participate
1. Complete this form to submit your photo and select your message.
2. Make your donation at glaad.org/outfrontpride

All funds raised through the "Protect Our PRIDE" campaign will go directly to GLAAD, an organization dedicated to accelerating acceptance and advancing equality for the LGBTQ community.

About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.

OUTFRONT Media Contacts:
Matt Biscuiti                                                       
The Lippin Group                   
212-986-7080
outfront@lippingroup.com                                                     

Courtney Richards
OUTFRONT Media
646-876-9404
courtney.richards@OUTFRONT.com

Stephan Bisson
OUTFRONT Media
212-297-6573
stephan.bisson@outfront.com 

 

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SOURCE OUTFRONT Media Inc.

FAQ

What is the 'Protect Our Pride' campaign by OUTFRONT and GLAAD?

'Protect Our Pride' is a campaign by OUTFRONT Media and GLAAD to celebrate Pride Month. It allows individuals to display personalized messages on digital billboards nationwide for a donation to GLAAD.

How can I participate in the 'Protect Our Pride' campaign?

To participate, complete the submission form with your photo and message, then make your donation at glaad.org/outfrontpride.

What are the donation amounts for the 'Protect Our Pride' campaign?

Individuals can participate with a $25 donation, while LGBTQ-owned businesses can opt for a $250 donation.

When was the 'Protect Our Pride' campaign announced?

The 'Protect Our Pride' campaign was announced on June 3, 2024.

What is the stock symbol for OUTFRONT Media?

The stock symbol for OUTFRONT Media is NYSE:OUT.