Million Mammogram Challenge Launches with OUTFRONT Media in New York City in Partnership with MaleRoom Founder Mindie Kaplan and Imerman Angels
OUTFRONT Media (NYSE: OUT) has partnered with MaleRoom Founder Mindie Kaplan and Imerman Angels to launch the Million Mammogram Challenge for Breast Cancer Awareness Month. The campaign, starting October 1, 2024, aims to change the narrative around early detection and encourage women to schedule and share their mammogram dates.
The initiative features a nationwide OOH campaign, including billboards in major cities and New York's MTA transit system. The creative, designed by OUTFRONT Studios, showcases Kaplan with the headline "Cancer Isn't the Star of My Story." The campaign will be amplified through social media channels and supported by events, including a Times Square kickoff and an industry panel discussion at Advertising Week in New York.
Additional support includes a special episode of Kaplan's "MaleRoom" podcast and a short-form documentary in development. The campaign aims to normalize discussions around breast cancer surgery and dating, creating awareness and empowering women to embrace their transformed bodies.
OUTFRONT Media (NYSE: OUT) ha collaborato con la fondatrice di MaleRoom, Mindie Kaplan, e Imerman Angels per lanciare la Million Mammogram Challenge in occasione del Mese della Consapevolezza sul Cancro al Seno. La campagna, che inizia il 1 ottobre 2024, mira a cambiare la narrazione attorno alla diagnosi precoce e a incoraggiare le donne a programmare e condividere le date delle loro mammografie.
L'iniziativa prevede una campagna OOH a livello nazionale, compresi cartelloni pubblicitari nelle principali città e nel sistema di trasporto MTA di New York. La creatività, progettata da OUTFRONT Studios, presenta Kaplan con il titolo "Il Cancro Non È il Protagonista della Mia Storia." La campagna sarà amplificata attraverso i canali social e supportata da eventi, inclusi un kickoff a Times Square e una tavola rotonda del settore durante la Advertising Week a New York.
Supporto aggiuntivo include un episodio speciale del podcast di Kaplan, "MaleRoom", e un documentario di breve durata in fase di sviluppo. La campagna mira a normalizzare le discussioni sulla chirurgia per il cancro al seno e sulle relazioni, creando consapevolezza e dando potere alle donne di abbracciare i loro corpi trasformati.
OUTFRONT Media (NYSE: OUT) se ha asociado con la fundadora de MaleRoom, Mindie Kaplan, e Imerman Angels para lanzar el Million Mammogram Challenge durante el Mes de Concienciación sobre el Cáncer de Mama. La campaña, que comienza el 1 de octubre de 2024, tiene como objetivo cambiar la narrativa sobre la detección temprana y alentar a las mujeres a programar y compartir las fechas de sus mamografías.
La iniciativa cuenta con una campaña OOH a nivel nacional, incluidos carteles en ciudades principales y en el sistema de transporte MTA de Nueva York. La creatividad, diseñada por OUTFRONT Studios, muestra a Kaplan con el encabezado "El Cáncer No Es la Estrella de Mi Historia." La campaña se amplificará a través de las redes sociales y será respaldada por eventos, incluidos un lanzamiento en Times Square y una mesa redonda de la industria durante la Advertising Week en Nueva York.
Un apoyo adicional incluye un episodio especial del podcast de Kaplan, "MaleRoom", y un documental de cortometraje en desarrollo. La campaña tiene como objetivo normalizar las conversaciones sobre cirugía de cáncer de mama y citas, creando conciencia y empoderando a las mujeres para que abracen sus cuerpos transformados.
OUTFRONT Media (NYSE: OUT)는 MaleRoom의 창립자인 Mindie Kaplan과 Imerman Angels와 협력하여 유방암 인식의 달을 맞아 Million Mammogram Challenge를 시작합니다. 2024년 10월 1일부터 시작되는 이 캠페인은 조기 발견에 대한 인식을 변화시키고 여성들이 자신의 유방 촬영 날짜를 예약하고 공유하도록 장려하는 것을 목표로 하고 있습니다.
이 이니셔티브는 주요 도시와 뉴욕 MTA 교통 시스템의 빌보드를 포함한 전국적인 OOH 캠페인을 특징으로 합니다. OUTFRONT Studios에서 디자인한 창의물은 "암이 내 이야기를 이끌지 않는다"라는 헤드라인과 함께 Kaplan을 보여줍니다. 이 캠페인은 소셜 미디어 채널을 통해 확대될 것이며, 타임스 스퀘어에서의 시작 행사와 뉴욕 광고 주간의 업계 패널 토론을 포함한 이벤트로 지원될 것입니다.
추가 지원으로 Kaplan의 "MaleRoom" 팟캐스트 특별 에피소드와 개발 중인 단편 다큐멘터리가 포함됩니다. 이 캠페인은 유방암 수술과 데이트에 대한 논의를 정상화하고, 여성들이 변화된 몸을 수용하도록 권한을 부여하는 것을 목표로 합니다.
OUTFRONT Media (NYSE: OUT) s'est associé à Mindie Kaplan, la fondatrice de MaleRoom, et à Imerman Angels pour lancer la Million Mammogram Challenge à l'occasion du Mois de Sensibilisation au Cancer du Sein. La campagne, qui commence le 1er octobre 2024, vise à changer la narrative autour de la détection précoce et à encourager les femmes à programmer et à partager leurs dates de mammographie.
L'initiative comprend une campagne OOH à l'échelle nationale, avec des panneaux d'affichage dans les grandes villes et dans le système de transport MTA de New York. La création, conçue par OUTFRONT Studios, met en avant Kaplan avec le titre "Le Cancer N'est Pas le Héros de Mon Histoire." La campagne sera amplifiée à travers les réseaux sociaux et soutenue par des événements, y compris un lancement à Times Square et une table ronde dans le cadre de la Advertising Week à New York.
Un soutien supplémentaire comprend un épisode spécial du podcast de Kaplan, "MaleRoom", et un documentaire de court métrage en développement. La campagne vise à normaliser les discussions autour de la chirurgie du cancer du sein et des rendez-vous, tout en créant une prise de conscience et en donnant aux femmes le pouvoir d'accepter leur corps transformé.
OUTFRONT Media (NYSE: OUT) hat sich mit der Gründerin von MaleRoom, Mindie Kaplan, und Imerman Angels zusammengeschlossen, um die Million Mammogram Challenge zum Monat der Brustkrebsbewusstseins ins Leben zu rufen. Die Kampagne, die am 1. Oktober 2024 startet, zielt darauf ab, die Erzählung über die Früherkennung zu verändern und Frauen zu ermutigen, ihre Mammographie-Termine zu planen und zu teilen.
Die Initiative umfasst eine landesweite OOH-Kampagne, darunter Plakatwände in großen Städten und im MTA-Transportsystem von New York. Das von OUTFRONT Studios gestaltete kreative Konzept präsentiert Kaplan mit der Überschrift "Krebs ist nicht der Protagonist meiner Geschichte." Die Kampagne wird über Social-Media-Kanäle verstärkt und von Veranstaltungen unterstützt, darunter ein Kickoff in Times Square und eine Podiumsdiskussion der Branche während der Advertising Week in New York.
Zusätzliche Unterstützung umfasst eine Sonderfolge von Kaplans Podcast "MaleRoom" und einen in Entwicklung befindlichen Kurzfilm. Ziel der Kampagne ist es, Diskussionen über Brustkrebsoperationen und Dating zu normalisieren und Frauen zu ermächtigen, ihre verwandelten Körper zu akzeptieren.
- Partnership with MaleRoom Founder and Imerman Angels for a high-visibility breast cancer awareness campaign
- Nationwide OOH campaign including major metropolitan billboards and New York City's MTA transit system
- Potential for increased brand visibility and social impact through the Million Mammogram Challenge
- None.
New 360-Degree Campaign Launches October 1 for Breast Cancer Awareness Month, Inviting Women to Share and Post Mammogram Dates to Promote Early Detection
The Million Mammogram Challenge is a new movement kicking off on October 1, 2024, that aims to change the narrative for young women around shame, celebrating their femininity and early detection. The campaign will encourage women to schedule and share their mammogram dates at millionmammogramchallenge.com.
Said Kaplan: "The Million Mammogram Challenge will save lives and change narratives. I'm incredibly grateful to OUTFRONT for daring to do something different together!"
The creative – designed by OUTFRONT Studios, the company's internal creative agency – features a stunning photo of Mindie Kaplan with the headline "Cancer Isn't the Star of My Story" that will be shown on OUTFRONT OOH signage across the country, from billboards in major metropolitan areas – including one of the largest billboards in Times Square – to
"We are absolutely thrilled to partner in this important campaign and are confident that the power of our medium will ensure that the message reach millions both directly and through social channel amplification," said Jodi Senese, Executive Vice President, Chief Marketing Officer at OUTFRONT Media.
The photo was taken by photographer Tom Kubik six months after Kaplan's double mastectomy, to commemorate the halfway point of her surgeries. Liberating and empowering, she posted the image on her personal Instagram to challenge followers to post their mammogram dates, and was shocked to see how many then scheduled long-overdue exams. This experience emboldened her to launch the nationwide Million Mammogram Challenge.
The OOH campaign will be amplified on social media via OUTFRONT, Imerman Angels and Kaplan's social channels, with other social OOH (#sOOH) opportunities in process with influencers and other cancer survivors.
In addition to the OOH campaign and the above website, there will be an event in Times Square on October 1 to kick off the Challenge, and an industry panel discussion – "Rewriting the Narrative: Reframing Breast Cancer Awareness" – at the Female Quotient's Equality Lounge® @ Advertising Week in
These will also be supported by a special episode of Kaplan's "MaleRoom" dating podcast, featuring other cancer survivors talking about their experiences, and a short-form documentary film "The Million Mammogram Movement" is in development, with award-winning director Cheryl Miller Houser. By talking about and normalizing the shame around breast cancer surgery and dating, Kaplan aims to change the narrative and create awareness, community and a movement for women to embrace their transformed bodies.
"Knowledge is power. And knowledge earlier is always better. Empower yourself and others, and let's work together to find and stop cancer before it takes too many of our lives, by making a pledge to get checked at millionmammogramchallenge.com," said Jonny Imerman, young adult testicular cancer survivor and co-founder of Imerman Angels and CLOZTALK. "Plus, if you know someone who already has cancer, please tell them about Imerman Angels (ImermanAngels.org), the largest mentoring program for cancer families, where someone with cancer will be introduced to another person who has already experienced the same cancer, as a mentor, or big brother or big sister, to support with friendship, knowledge and experience. Always free."
Imerman Angels is a global organization that provides free personalized one-on-one cancer support for cancer fighters, survivors, previvors and caregivers. It was founded by cancer survivor Jonny Imerman and a group of like-minded advocates and supporters, created on the belief that no one should have to face cancer alone and without the necessary support. Since 2006, Imerman Angels has made over 34,000 matches in more than 110 countries and facilitated endless honest conversations about living with cancer.
MaleRoom is a media brand founded by Kaplan and featuring content by men for women to get inside the mind of the opposite sex. This podcast, video and event series launched in February and has recently been featured in People, the New York Times and Cosmopolitan. Kaplan was previously with the Chicago Sun Times as creator of the video series, "Happy Hour with Mindie" where she interviewed big names in the start-up world, sports, music and culture. She is also VP of Innovation at MediaMint, which acquired her company Rated VR, a virtual and augmented reality agency that she founded to specialize in content and product innovation for Fortune 500 brands. She has more than a decade of experience in digital media, tech and branding.
About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in
*Website references included in this press release have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.
OUTFRONT Media Contacts:
Matt Biscuiti
The Lippin Group
212-986-7080
outfront@lippingroup.com
Courtney Richards
OUTFRONT Media
646-876-9404
courtney.richards@OUTFRONT.com
Stephan Bisson
OUTFRONT Media
212-297-6573
stephan.bisson@outfront.com
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