Clinch Partners with OUTFRONT to Bring First-to-Market Creative Personalization Suite to Digital Out-of-Home

Rhea-AI Summary

Clinch has partnered with OUTFRONT Media (NYSE:OUT) to enhance digital-out-of-home (DOOH) advertising through dynamic creative optimization. This collaboration allows brands to execute contextually relevant campaigns on OUTFRONT's digital boards, which exceed 1,200 locations across 42 markets. The innovative platform enables retailers and brands to easily incorporate product feeds and personalize ads based on various factors like availability and location. This partnership aims to streamline the advertising process, making DOOH as efficient and flexible as other digital channels.

Positive

• New partnership with Clinch enhances DOOH advertising capabilities for OUTFRONT.
• Access to Clinch's dynamic creative optimization tools for over 1,200 digital boards.
• Improved efficiency in ad personalization processes, reducing time spent on campaign setups.

Negative

• None.

Offerings include dynamic and personalized creative and one-tag technology that drives unparalleled efficiencies and reduces advertiser creative workflows. 

NEW YORK, March 22, 2022 /PRNewswire/ -- Clinch, the "Personalization Everywhere" company that leads the industry in AI-driven omnichannel personalization and dynamic ad-serving, today announced it has partnered with OUTFRONT Media Inc. (NYSE:OUT) as its dynamic creative optimization (DCO) partner. Advertisers can now leverage Clinch's industry-leading personalization platform to execute and manage contextually relevant advertiser campaigns across OUTFRONT's premium US-based digital-out-of-home (DOOH) boards.

The partnership brings an entirely new suite of dynamic creative optimization capabilities to DOOH including robust contextual ad personalization, and scalable creative versioning. Another noteworthy outcome of the partnership is the creative capability that enables advertisers to incorporate product feeds into DOOH creatives. This is an incredibly valuable feature for retailers, CPG and auto brands to drive contextually relevant ad promotions that reflect product availability, weather, language, proximity, and other creative calls to action that drive sales and in-store traffic.

"Digital-out-of-home is growing, but often regarded as having a high barrier to entry given the varying screen sizes, complex distribution methods, and cumbersome creative production process," said Oz Etzioni, CEO and Co-founder, Clinch. "Through our partnership with OUTFRONT we are developing industry standards for DCO in digital-out-of-home through our first-to-market personalization capabilities, and the ability to plan and scale DOOH campaigns from one unified platform."

"Out-of-home advertising has evolved in recent years to provide clients with many of the complex data decisioning and creative processes that are now inherent to digital channels like display, video, and social," said Andrew Miller, VP Innovation & Product Engagement at OUTFRONT. "But swapping in new creative messages that are personalized, contextually relevant, and scalable has remained a challenge. OUTFRONT's first to market partnership with Clinch provides advertisers with the ability to facilitate the delivery of personalized ad experiences at scale with no additional manual work required on the backend. With OUTFRONT and Clinch, DOOH is just as flexible, smart, and efficient as any other digital channel. "

The Clinch-OUTFRONT partnership has the ability to simplify the entire DOOH production process by drastically reducing the amount of time spent producing and setting up dynamic campaigns and delivering massive amounts of personalized creatives at scale. Clinch's suite of DOOH creative personalization solutions are now available to brands throughout OUTFRONT's US inventory which includes more than 1,200 boards across 42 markets, with further expansion planned to additional digital formats.

About Clinch

Clinch is an AI-powered Creative Personalization platform that delivers consumer-tailored ad experiences across all channels, to drive online and in-store performance and sales. Clinch provides brands and agencies with an omni-channel creative solution that leverages data to automate, personalize and optimize display and video ad experiences at scale, across programmatic, social media, in-app, native, and OTT / CTV. For more information visit: www.clinch.co.

About OUTFRONT Media Inc.

OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.

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SOURCE Clinch

FAQ

What is the partnership between Clinch and OUTFRONT Media about?

The partnership focuses on enhancing digital-out-of-home advertising through dynamic creative optimization, allowing for contextually relevant campaigns on OUTFRONT's digital boards.

How many digital boards does OUTFRONT Media manage?

OUTFRONT Media operates over 1,200 digital boards across 42 markets in the U.S.

What technology is being utilized in the Clinch-OUTFRONT partnership?

The partnership leverages Clinch's dynamic creative optimization platform to personalize ads based on various contextual factors.

When was the partnership between Clinch and OUTFRONT Media announced?

The partnership was announced on March 22, 2022.

What are the benefits of the Clinch partnership for advertisers?

Advertisers can easily incorporate product feeds and create personalized ads that drive sales and in-store traffic.