Oatly Announces Nationwide Availability at The Coffee Bean & Tea Leaf®
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Insights
The strategic partnership between Oatly Group AB and The Coffee Bean & Tea Leaf® represents a significant expansion of Oatly's foodservice distribution in the U.S. market. This collaboration is likely to enhance Oatly's brand visibility and accessibility, potentially leading to increased consumer adoption of plant-based alternatives. The exclusive nature of the deal suggests that Oatly's Barista Edition oatmilk may become a driver of customer traffic to The Coffee Bean & Tea Leaf® locations, which could translate into higher sales volumes for both entities.
Given the growing trend of dairy-free and plant-based diets, Oatly's positioning as a premium, allergen-friendly milk alternative is timely. The introduction of a limited-time beverage, the Vanilla Spiced Oat Latte, is a strategic move to create buzz and trial among consumers, potentially boosting seasonal sales. Such product launches can often serve as a litmus test for consumer preferences and may inform future product development and marketing strategies.
Oatly's emphasis on the environmental benefits of oatmilk over traditional dairy aligns with increasing consumer demand for sustainable products. The company's claim that oatmilk is 'better for the climate compared to cow’s milk' taps into a key selling point for environmentally conscious consumers. This partnership with The Coffee Bean & Tea Leaf® could amplify Oatly's message and resonate with a segment of the market that prioritizes sustainability in their purchasing decisions.
However, it is important to critically assess such environmental claims by examining the full life cycle impact of oatmilk production, including water usage, land use and carbon emissions. Stakeholders should consider independent studies and industry benchmarks when evaluating the veracity of Oatly's sustainability assertions.
The announcement of Oatly's distribution deal with The Coffee Bean & Tea Leaf® could potentially impact Oatly's financial performance. As the exclusive oatmilk provider in over 180 cafes, Oatly may see an uptick in B2B sales, which could positively influence the company's revenue streams. The limited-time Vanilla Spiced Oat Latte could serve as a catalyst for increased consumer spending during the promotion period.
Investors and stakeholders should monitor Oatly's quarterly financial reports following the rollout to gauge the actual impact on sales and profitability. It will also be important to observe how this partnership affects Oatly's market share in the alternative milk sector and whether it can sustain momentum beyond the initial launch phase.
Oatly Barista Edition Now Available at All Locations Throughout the United States; Introduction of a Limited-Time, Seasonal Beverage Marks the Occasion
MALMÖ, Sweden, Jan. 03, 2024 (GLOBE NEWSWIRE) -- Oatly Group AB (Nasdaq: OTLY)(“Oatly” or the “Company”), the world’s original and largest oat drink company, today announced a new foodservice distribution arrangement with The Coffee Bean & Tea Leaf® Brand, one of the world’s leading roasters and retailers of specialty coffee and tea. Available at more than 180 cafes throughout the US, Oatly Barista Edition is now offered as the exclusive oatmilk in-stores, bringing a creamy, milk alternative to coffee and tea aficionados.
"We're thrilled to bring Oatly to customers of The Coffee Bean & Tea Leaf®, an iconic brand that cherishes a great coffee experience just like we do," said Mike Messersmith, President, Oatly North America. “With our roots in the US inextricably tied to the coffee channel, we are so happy to continue widening our presence in this space.”
Oatly Barista Edition is a delicious, allergen-friendly milk alternative that has the same creamy taste, frothy feel, and functionality as traditional dairy, and in general, is better for the climate compared to cow’s milk.1
To mark Oatly’s entry into stores, a new limited-time, seasonal beverage will be available in all US locations of The Coffee Bean & Tea Leaf®. The Vanilla Spiced Oat Latte is not only designed to chase away the winter chills but also to encourage customers to explore new horizons in flavor. This new beverage, planned to be available beginning January 3, features a distinct flavor profile that blends the warmth of spiced ingredients with the creamy richness of vanilla.
For more information on Oatly and the company’s portfolio of products, visit Oatly.com. To find a location of The Coffee Bean & Tea Leaf® near you, visit CoffeeBean.com.
About Oatly
We are the world’s original and largest oat drink company. For over 30 years, we have exclusively focused on developing expertise around oats: a global power crop with inherent properties suited for sustainability and human health. Our commitment to oats has resulted in core technical advancements that enabled us to unlock the breadth of the dairy portfolio, including alternatives to milks, ice cream, yogurt, cooking creams, spreads and on-the-go drinks. Headquartered in Malmö, Sweden, the Oatly brand is available in more than 20 countries globally.
About The Coffee Bean & Tea Leaf® Brand
International Coffee & Tea Leaf, LLC, doing business as The Coffee Bean & Tea Leaf® brand is a leading global roaster and retailer of specialty coffees and teas. It is widely credited for driving high quality and innovation to the coffee and tea industry. The company sources the finest ingredients and flavors from around the world, and hand blends coffee and tea for the freshest flavors. The Coffee Bean & Tea Leaf® brand started the frozen coffee drink craze with the invention of The Original Ice Blended® drink and is also the first global coffee and tea retailer to offer cold brew tea. The company currently has 1,094 retail locations across the globe and can also be found in grocery aisles as well as specialty locations, including airports and hotels. For more information, visit www.coffeebean.com.
Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Any express or implied statements contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements, including, without limitation, the distribution with The Coffee Bean & Tea Leaf®, as well as statements that include the words “expect,” “intend,” “plan,” “believe,” “project,” “forecast,” “estimate,” “may,” “should,” “anticipate,” “will,” “aim,” “potential,” “continue,” “is/are likely to” and similar statements of a future or forward-looking nature. Forward-looking statements are neither promises nor guarantees, but involve known and unknown risks and uncertainties that could cause actual results to differ materially from those projected, including, without limitation: general economic conditions including high inflationary cost pressures; our history of losses and inability to achieve or sustain profitability; the impact of the COVID-19 pandemic, including the spread of variants of the virus, on our business and the international economy; any failure to obtain necessary capital when needed on acceptable terms; a cybersecurity incident or other technology disruptions; changing consumer preferences and our ability to adapt to new or changing preferences; and the other important factors discussed under the caption “Risk Factors” in Oatly’s Annual Report on Form 20-F for the year ended December 31, 2022 filed with the SEC on April 19, 2023 and our Current Report on Form 6-K filed with the SEC on November 9, 2023 and other filings with the SEC as such factors may be updated from time to time. Any forward-looking statements contained in this press release speak only as of the date hereof and accordingly undue reliance should not be placed on such statements. Oatly disclaims any obligation or undertaking to update or revise any forward-looking statements contained in this press release, whether as a result of new information, future events or otherwise, other than to the extent required by applicable law.
[1] Poore, J., & Nemecek, T. (2018). Reducing food’s environmental impacts through producers and consumers. Science, 360(6392), 987-992.
FAQ
What is the new foodservice distribution arrangement announced by Oatly Group AB (OTLY)?
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