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OneSpaWorld and F45 Training Bring the First F45 Studio to Sea on Board Celebrity Cruises
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
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Rhea-AI Summary
OneSpaWorld (NASDAQ: OSW) has announced a pioneering collaboration with F45 Training Holdings Inc. (NYSE: FXLV) to offer F45 studios and classes on select Celebrity Cruises ships. This multi-year agreement aims to reach the 30 million cruise passengers annually, expanding F45's fitness offerings. The first studio was launched on the Celebrity Apex, emphasizing the companies' commitment to enhancing cruise guests' fitness experiences. This partnership aligns with OneSpaWorld's strategy to innovate in health and wellness services.
Positive
Innovative collaboration with F45 enhances fitness offerings on cruise ships.
First F45 studio launched on Celebrity Apex, indicating immediate partnership execution.
Access to 30 million annual cruise passengers creates significant market opportunity.
Negative
None.
MIAMI--(BUSINESS WIRE)--
OneSpaWorld (NASDAQ: OSW), one of the largest health and wellness services companies in the world today announced an innovative, first-of-its-kind collaboration with F45 Training Holdings Inc. (“F45” or the “Company”) (NYSE:FXLV), the fastest growing fitness franchisor in the world according to Entrepreneur, for Celebrity Cruises, a new luxury, award-winning brand. Under the multi-year agreement, OneSpaWorld will feature F45 studios and iconic 45-minute functional training classes on board select Celebrity ships. The first F45 studio was formally launched today with workouts on board the Celebrity Apex’s naming cruise.
“We are thrilled to work with OneSpaWorld and Celebrity Cruises on this exciting new collaboration, bringing F45’s functional, effective, fun, and community-driven workouts to guests,” said Adam J. Gilchrist, President, CEO and Chairman of F45. “We are committed to finding new and innovative ways to offer what we consider to be the world’s best workout to new and existing F45 members around the world. With this partnership, we are expanding the reach of F45’s fitness offering as we begin to market to the 30 million passengers who travel on cruise ships each year.”
“OneSpaWorld continues to innovate and elevate the fitness experience with cutting-edge programming that brings value to our guests,” said Leonard Fluxman, Executive Chairman and CEO, OneSpaWorld. In F45, we have found a fitness company that is ahead of curve and shares like-minded values with us, bringing cruise line guests new and fresh fitness classes at sea that have become widely popular on land. We too are excited to work with F45 and look forward to exploring opportunities with other banners where we feel it would offer tremendous value.”
The first-at-sea debut of F45 further reinforces the Company’s innovative go-to-market strategy and follows its similar first-ever partnerships with the U.S. Military as well as prestigious universities such as Stanford University, University of Southern California and University of Texas.
F45 offers consumers functional 45-minute workouts that are effective, fun and community-driven. F45 utilizes proprietary technologies: a fitness programming algorithm and a patented technology-enabled delivery platform that leverages a rich content database of over 3,900 unique functional training movements to offer new workouts each day and provide a standardized experience across the Company’s global footprint. For more information www.f45training.com.
About OneSpaWorld
Headquartered in Nassau, Bahamas, OneSpaWorld is one of the largest health and wellness services companies in the world. OneSpaWorld’s distinguished health and wellness centers offer guests a comprehensive suite of premium health, wellness, fitness and beauty services, treatments, and products currently onboard 169 cruise ships and at 53 destination resorts around the world. OneSpaWorld holds the leading market position within the historically fast-growing international leisure market and has been built upon its exceptional service standards, expansive global recruitment, training and logistics platforms, and a history of service and product innovation that has enhanced its guests’ personal care experiences while vacationing for more than 65 years.
What is the partnership between OneSpaWorld and F45 Training?
OneSpaWorld has partnered with F45 Training to offer F45 studios and fitness classes on select Celebrity Cruises ships, enhancing the wellness options available to passengers.
When was the first F45 studio launched on Celebrity Cruises?
The first F45 studio was launched during the Celebrity Apex's naming cruise.
How many passengers do Celebrity Cruises serve annually?
Celebrity Cruises serves approximately 30 million passengers each year, creating a substantial market for F45's fitness services.
