Offerpad Solves Literally (Almost) Everything in New Creative Campaign

Rhea-AI Summary

Offerpad (NYSE: OPAD) has launched a new marketing campaign titled “Literally (Almost) Everything,” aimed at simplifying real estate transactions. The campaign highlights Offerpad's humorous brand identity and expanded services, including cash sales, listing options, and home loans, targeting various customer needs. The initiative features four TV spots addressing common real estate challenges and aims to resonate with customers in Offerpad's 28 active markets across the U.S. The campaign is a showcase of Offerpad's commitment to making real estate more accessible and less stressful.

Positive

• Launch of a new marketing campaign to enhance brand visibility.
• Expanded service offerings including cash sales, listing options, and home loans.
• Campaign features humorous TV spots addressing real estate challenges.

Negative

• None.

From junk drawers to adult children who won’t leave the nest, company’s new ads tout solutions for nearly every real-life real estate need

CHANDLER, Ariz.--(BUSINESS WIRE)-- Offerpad (NYSE: OPAD) today unveiled its new marketing campaign, “Literally (Almost) Everything,” highlighting the company’s expanded services that help make “real estat-ing” easier for everyone.

The new creative approach spotlights Offerpad’s distinct and lighthearted brand personality that sets it apart from competitors in the often staid and predictable real estate category. In four new humorous :30 TV spots, Offerpad handles unique customer challenges that pop up when trying to buy or sell a home, like tackling the infamous home junk drawer and having the awkward conversation to encourage your middle-aged son to leave the nest. We’ve all been there! The campaign also highlights Offerpad’s bundle service. Eligible customers who buy, sell and get a mortgage with Offerpad Home Loans can save thousands.*

“We built the Offerpad brand to stand out in the ‘sea of sameness’ of this industry,” said Joe Grusman, Offerpad’s Chief Marketing Officer. “From our vibrant orange logo to industry-leading services, our marketing campaign reflects how we take our customers’ needs and business seriously, but not ourselves. It speaks to the desire everyone has to make life simpler while staying true to the humor, lightness and human touch of the Offerpad brand.”

This campaign reflects the company’s deep-rooted experience in the industry and firsthand knowledge of just how complicated and stressful real estate can be. With a dynamic and ever-changing housing market, Offerpad has the experts and services ready to help customers with all their real estate needs with smart technology and local teams in each community they serve. From cash sales and listing services to home loans and bundling options, Offerpad can now do literally (almost) everything to make “real estat-ing” easier with a one-stop solution for all things home.

Barrett SF concepted Offerpad’s new spots, which were directed by Dave Haroldsen, Offerpad’s Head of Brand, and filmed by EPIC LIGHT STUDIOS. The spots are scheduled to begin airing in each of Offerpad’s 28 active markets across the U.S. in early September. The new creative will also include a digital ad campaign highlighting the company's home buying, selling and financing solutions. You can watch the new ads on Offerpad’s YouTube channel.

*Not available in all states. Real estate brokerage and mortgage services provided by licensed affiliates. Terms and conditions apply. Visit www.offerpad.com for more details.

About Offerpad

Offerpad’s mission is to deliver the best home buying and selling experience so you can spend less time ‘real estat-ing’ and more time living. From cash offers and flexible listing options to mortgage and buyer services, Offerpad has been helping homeowners since 2015. Pairing proprietary technology with local expertise in residential real estate, Offerpad puts you in control of the process and helps you find the right solution to fit your needs.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220915005225/en/

Laura Collins

Press@offerpad.com

Source: Offerpad

FAQ

What is the new marketing campaign launched by Offerpad?

Offerpad launched a marketing campaign called 'Literally (Almost) Everything' to simplify real estate transactions.

What services does Offerpad's new campaign highlight?

The campaign highlights expanded services including cash sales, listing options, and home loans.

How does Offerpad's campaign differentiate from competitors?

It features a lighthearted and humorous approach, setting it apart from traditional real estate marketing.

In how many markets is Offerpad's new campaign active?

The campaign is active in 28 markets across the U.S.

What is the goal of Offerpad's new marketing strategy?

The goal is to make real estate transactions easier and more accessible for customers.