Omnicom Health Group Launches #UniteInGratitude Initiative to Support Healthcare Workers and Benefit the CDC Foundation's Coronavirus Response

Rhea-AI Summary

Omnicom Health Group has launched the #UniteInGratitude campaign to support U.S. healthcare workers facing burnout amid the COVID-19 pandemic. The initiative seeks public donations through a webstore offering Gratitude Flags and apparel, with proceeds benefiting the CDC Foundation's Coronavirus Emergency Response Fund. The campaign features promotional videos narrated by Dennis Quaid and aims to donate flags to 100 U.S. hospitals. Pfizer and Merck are sponsoring the effort through grants to cover costs.

Positive

• Launch of the #UniteInGratitude campaign to provide support for healthcare workers.
• Proceeds from the campaign will benefit the CDC Foundation's Coronavirus Emergency Response Fund.
• Public engagement through a webstore selling Gratitude Flags and apparel is expected to raise significant funds.
• Collaboration with notable figures like Dennis Quaid adds visibility to the campaign.
• Corporate sponsorships from Pfizer and Merck help mitigate launch costs.

Negative

• None.

NEW YORK, July 7, 2020 /PRNewswire/ -- Omnicom Health Group today announced the launch of a national pro bono campaign called #UniteInGratitude to inspire support for hard-hit US healthcare workers, many of whom are facing burnout and fatigue as the coronavirus pandemic continues. The campaign asks the public to unite in thanks and support for all healthcare workers under a reimagined American flag—one made of surgical masks as stars and hospital colors as stripes.

Through the #UniteInGratitude campaign, Omnicom Health Group is raising funds for health workers and the COVID-19 response through the CDC Foundation's Coronavirus Emergency Response Fund. The CDC Foundation is the go-to nonprofit authorized by Congress to mobilize philanthropic partners and private-sector resources to support the Centers for Disease Control and Prevention's (CDC) critical health protection mission. A webstore (UniteInGratitude.com) will raise funds by selling Gratitude Flags and apparel bearing its image. Proceeds from all sales will help support the CDC Foundation's Coronavirus Emergency Response Fund, which provides personal protective equipment (PPE), medical supplies, emergency staffing, support for vulnerable communities and more.

"Ending the COVID-19 pandemic will require a marathon versus a sprint," said Judy Monroe, MD, president and CEO of the CDC Foundation. "We thank Omnicom Health Group for highlighting the critical work, dedication and bravery of our nation's healthcare workers. Support raised from this effort will be used by the CDC Foundation to support health workers in America's vulnerable communities."

The #UniteInGratitude campaign cornerstone is a series of broadcast and digital videos that started airing across America on July 1, featuring the voice of Hollywood icon Dennis Quaid. The videos include all types of healthcare workers, and the campaign hashtag is shown in the 10 most-spoken languages in the US. According to Quaid, "I was interested in doing this campaign with Omnicom Health Group because our healthcare workers really are the true heroes of the recent months. They knew they were going into harm's way, and did their job, just like they always do. We all owe them our gratitude, our praise and in so many cases, our lives."

Omnicom Health Group is also aiming to donate Gratitude Flags to 100 US hospitals as part of the campaign. Flags are being manufactured by Annin Flagmakers, a sixth-generation, family-owned and -operated company which has been making flags since 1847. All other items on the webstore are sourced from American manufacturers and are made in the US.

The multichannel #UniteInGratitude campaign was created by Omnicom Health Group agencies in partnership with several Omnicom companies, including IMS Retail, Marina Maher Communications, OMD Worldwide and The Marketing Arm. All work was donated pro bono. Pfizer, Inc. and Merck & Co., Inc. are supporting the effort through sponsorship grants to cover out-of-pocket costs associated with launching the campaign and webstore.

Joshua Prince, Omnicom Health Group's CMO, noted, "The public may have coronavirus fatigue and want to move on, but the pandemic is far from over. We need to rally around healthcare workers, and hope #UniteInGratitude inspires this. And through the CDC Foundation, we hope our campaign helps achieve material support."

For more information about this effort and how to get involved please visit www.UniteInGratitude.com, or follow on Instagram, Facebook and Twitter.

About Omnicom Health Group

Omnicom Health Group (www.omnicomhealthgroup.com), a division of Omnicom Group Inc. (NYSE: OMC) is a global collective of healthcare communications companies. Omnicom Health Group provides marketing services to the health and life-science industries through a combination of dedicated specialty agencies and customized client solutions. Its four marketing disciplines include healthcare professionals, patients, payers and medical, evidence and regulatory stakeholders. Omnicom Health Group serves more than 100 clients with over 4200 healthcare communication specialists worldwide.

About CDC Foundation

The CDC Foundation helps the Centers for Disease Control and Prevention (CDC) save and improve lives by unleashing the power of collaboration between the CDC, philanthropies, corporations, organizations and individuals to protect the health, safety and security of America and the world. The CDC Foundation is the go-to nonprofit authorized by Congress to mobilize philanthropic partners and private-sector resources to support the CDC's critical health protection mission. Since 1995, the CDC Foundation has launched more than 1000 programs and raised over $900 million. The CDC Foundation managed hundreds of CDC-led programs in the United States and in more than 140 countries last year. Learn more at www.cdcfoundation.org. Follow the CDC Foundation on Twitter, Facebook, LinkedIn, Instagram and TikTok.

Press Contacts
Sara Baker
Omnicom Health Group, Media Relations
questions@uniteingratitude.com

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SOURCE Omnicom Health Group

FAQ

What is the #UniteInGratitude campaign by OMC?

The #UniteInGratitude campaign is a pro bono initiative launched by Omnicom Health Group to support U.S. healthcare workers affected by the COVID-19 pandemic.

How does the #UniteInGratitude campaign raise funds?

Funds are raised through a webstore selling Gratitude Flags and apparel, with proceeds going to the CDC Foundation's Coronavirus Emergency Response Fund.

Who is supporting the #UniteInGratitude campaign?

Pfizer and Merck are supporting the campaign through sponsorship grants to cover associated costs.

When did the #UniteInGratitude campaign start?

The campaign started airing videos on July 1, 2020.

What is the purpose of the funds raised by #UniteInGratitude?

Funds will provide personal protective equipment, medical supplies, and support for vulnerable communities through the CDC Foundation.