OMD AGAIN NAMED BEST PERFORMING GLOBAL MEDIA NETWORK
OMD Worldwide, an Omnicom Media Group agency, has been named the best performing global media network in RECMA's latest Network Diagnostics report for the eighth consecutive time. The evaluation, based on 19 KPIs across 686 agencies in 45 markets, shows OMD significantly outperforming competitors, with the gap between first and second place nearly doubling.
The agency secured #1 rankings in key areas including new business competitiveness, digital resources, client profile, and network homogeneity. OMD achieved 'Dominant' rankings in nine local markets and topped rankings in EMEA and North America. Recent achievements include winning Gap Inc.'s $600 million media account, Cannes Media Network of the Year, and maintaining the #1 position in COMvergence's 2023 Billings Report.
OMD Worldwide, un'agenzia del gruppo Omnicom Media, è stata nominata come la rete media globale con le migliori performance nel report Network Diagnostics di RECMA per l'ottava volta consecutiva. La valutazione, basata su 19 KPI distribuiti tra 686 agenzie in 45 mercati, mostra OMD nettamente superiore ai concorrenti, con il divario tra il primo e il secondo posto quasi raddoppiato.
L'agenzia ha ottenuto il primo posto in aree chiave come competitività nell'affari nuovi, risorse digitali, profilo dei clienti e omogeneità della rete. OMD ha raggiunto valutazioni 'Dominanti' in nove mercati locali e ha dominato le classifiche in EMEA e Nord America. Tra i successi recenti rientrano la vittoria dell'incarico media da 600 milioni di dollari di Gap Inc., il premio come Media Network of the Year a Cannes e il mantenimento della posizione #1 nel Billings Report 2023 di COMvergence.
OMD Worldwide, una agencia del grupo Omnicom Media, ha sido nombrada la red de medios global de mejor rendimiento en el último informe de Diagnósticos de Redes de RECMA por octava vez consecutiva. La evaluación, basada en 19 KPI a través de 686 agencias en 45 mercados, muestra que OMD supera significativamente a sus competidores, con la diferencia entre el primer y el segundo lugar casi duplicándose.
La agencia obtuvo clasificaciones #1 en áreas clave, incluida la competitividad en nuevos negocios, recursos digitales, perfil de clientes y homogeneidad de la red. OMD alcanzó clasificaciones 'Dominantes' en nueve mercados locales y lideró las clasificaciones en EMEA y América del Norte. Los logros recientes incluyen ganar la cuenta mediática de $600 millones de Gap Inc., el premio a la Red de Medios del Año en Cannes y mantener la posición #1 en el Informe de Facturación 2023 de COMvergence.
OMD Worldwide는 Omnicom Media Group 소속 에이전시로, RECMA의 최신 네트워크 진단 보고서에서 여덟 번째 연속으로 최고의 글로벌 미디어 네트워크로 선정되었습니다. 평가 는 45개 시장의 686개 에이전시를 통해 19개의 KPI를 기준으로 하며, OMD는 경쟁사에 비해 현저한 성과를 보였으며 1위와 2위 간의 격차는 거의 두 배로 증가했습니다.
이 에이전시는 신규 비즈니스 경쟁력, 디지털 자원, 고객 프로필 및 네트워크 동질성과 같은 주요 분야에서 1위를 차지했습니다. OMD는 9개의 지역 시장에서 '지배적인' 순위를 달성했으며 EMEA와 북미에서 최고 순위를 기록했습니다. 최근 성과로는 Gap Inc.의 6억 달러 미디어 계정을 수주하고, 칸에서 미디어 네트워크 올해의 상을 수상하며, COMvergence의 2023 연간 청구 보고서에서 1위 자리를 유지한 것이 포함됩니다.
OMD Worldwide, une agence du groupe Omnicom Media, a été désignée comme le meilleur réseau de médias mondial dans le dernier rapport des Diagnostics de Réseau de RECMA pour la huitième fois consécutive. L'évaluation, basée sur 19 indicateurs clés de performance (KPI) à travers 686 agences dans 45 marchés, montre qu'OMD surpasse considérablement ses concurrents, avec un écart entre la première et la deuxième place presque doublé.
L'agence a obtenu la première place dans des domaines clés tels que la compétitivité des nouvelles affaires, les ressources numériques, le profil des clients et l'homogénéité du réseau. OMD a atteint des classements 'dominants' dans neuf marchés locaux et a dominé les classements en EMEA et en Amérique du Nord. Parmi les réalisations récentes figurent la victoire du compte média de Gap Inc. d'une valeur de 600 millions de dollars, le prix de Réseau Média de l'Année à Cannes, et le maintien de la position n°1 dans le Rapport de Facturation 2023 de COMvergence.
OMD Worldwide, eine Agentur der Omnicom Media Group, wurde im neuesten Netzwerk-Diagnosebericht von RECMA zum achten Mal in Folge zur leistungsstärksten globalen Mediennetzwerk ernannt. Die Bewertung, die auf 19 KPIs über 686 Agenturen in 45 Märkten basiert, zeigt, dass OMD die Konkurrenten deutlich übertrifft, wobei der Abstand zwischen dem ersten und zweiten Platz fast doppelt so groß ist.
Die Agentur sicherte sich die #1-Rankings in wichtigen Bereichen, darunter Wettbewerbsfähigkeit im Neugeschäft, digitale Ressourcen, Kundenprofil und Netzwerk-Homogenität. OMD erreichte 'dominante' Platzierungen in neun lokalen Märkten und führte die Rankings in EMEA und Nordamerika an. Zu den jüngsten Erfolgen gehören der Gewinn des 600-Millionen-Dollar-Medienkontos von Gap Inc., die Auszeichnung als Mediennetzwerk des Jahres in Cannes und die Beibehaltung der #1-Position im Billings-Bericht 2023 von COMvergence.
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Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Eighth Consecutive Edition, Reinforcing Its Lead in the Marketplace
"OMD confirms its leadership, far ahead of its direct competitors"
The bi-annual RECMA Diagnostics report is based on the evaluation of 686 agencies in 45 markets. Utilizing 19 KPIs to evaluate vitality and structure, the report offers an assessment index that goes beyond typical quantitative metrics such as new business wins or billings volume alone to also consider criteria such as client portfolio and relationship stability; digital, data & content resources; and homogeneity across geographies. Participating agencies are ranked both numerically by "quali-points" and by the following profiles: Dominant, High Profile, Very Good Profile, Good Profile and Average Profile.
In addition to earning the top ranking, OMD has widened the gap between its score and the second ranked agency to almost twice the spread between the second and eighth ranked agencies.
Noting that OMD is the only agency among the 2021 top five to have increased its quali-share over the three-year period covered in the report – while it's direct competitors have decreased - RECMA reiterates its declarations from the October 2023 and March 2024 diagnostic reports, saying "OMD has no direct competitor today" among global media agency networks, describing the network as "one strong leader" ahead of the agencies tied for second place and "a tight 7-agency pack." Continuing that theme, RECMA describes OMD's latest showing as "confirming its leadership, far ahead of its direct competitors."
Breaking down the KPIs, OMD earned #1 rankings for competitiveness in new business pitches; digital, data & content resources; client profile; and network homogeneity across geographies. Ranked #1 overall in EMEA and
Distilling the data into a succinct take-away, RECMA concludes that "OMD is currently an unchallenged leader."
Commenting on another record-breaking showing, OMD Worldwide CEO George Manas says, "We've entered a new era of agency/client relationships in which the bar has been raised from transactional to transformational - and by that, I mean we must be partners in accelerating our clients' business ambitions. As these results demonstrate, OMD – powered by the Omni open operating system and enabled by OMG's Agency as a Platform model that connects media, content, and commerce - has the talent, tools, and technology to cross this higher bar, collaborating with our clients to co-create solutions that unlock growth and secure lasting competitive advantage."
The RECMA Network Diagnostics Report marks the latest in a streak of wins and accolades for OMD over the past year, including winning the
About OMD
OMD, an Omnicom Media Group agency, is the world's largest media agency network with more than 12,000 people working in over 100 countries.
Omnicom Media Group is the media services division of leading global marketing communications company Omnicom (NYSE: OMC).
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SOURCE OMD Worldwide
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