New Independent Research Names Omnicom Media Group a Leader, as Reference Customers Note the Group's Transparent Business Practices, Trustworthy Relationships and Strength of Omni Technology for Media and Business Intelligence
Omnicom Media Group (OMG) has been named a 'Leader' among global media management services providers in Forrester's Q4 2024 Wave analysis. OMG received the highest possible scores (5/5) across eight criteria, including Martech and Adtech Implementation, Media Responsibility, and Content Production. The report highlights OMG's Omni platform, which features AI-powered assistance, data management, and end-to-end marketing capabilities. The company's success is reflected in significant client wins, including Amazon as media agency of record for the Americas, and a YTD total new business record of $6.7 billion, surpassing competitors by $2.6 billion.
Omnicom Media Group (OMG) è stata nominata 'Leader' tra i fornitori di servizi globali di gestione dei media nell'analisi Wave di Forrester del Q4 2024. OMG ha ricevuto i punteggi più alti possibili (5/5) su otto criteri, inclusi l'implementazione di Martech e Adtech, la responsabilità mediatica e la produzione di contenuti. Il rapporto mette in evidenza la piattaforma Omni di OMG, che offre assistenza basata sull'intelligenza artificiale, gestione dei dati e capacità di marketing end-to-end. Il successo dell'azienda è riflesso in importanti vittorie con i clienti, tra cui Amazon come agenzia media di riferimento per le Americhe, e un record totale di nuovo business da inizio anno di 6,7 miliardi di dollari, superando i concorrenti di 2,6 miliardi di dollari.
Omnicom Media Group (OMG) ha sido nombrada 'Líder' entre los proveedores de servicios globales de gestión de medios en el análisis Wave de Forrester del Q4 2024. OMG recibió las puntuaciones más altas posibles (5/5) en ocho criterios, incluidos la implementación de Martech y Adtech, la responsabilidad de los medios y la producción de contenido. El informe destaca la plataforma Omni de OMG, que cuenta con asistencia impulsada por inteligencia artificial, gestión de datos y capacidades de marketing de extremo a extremo. El éxito de la empresa se refleja en importantes triunfos con los clientes, incluyendo a Amazon como agencia de medios oficial para las Américas, y un récord total de nuevo negocio en el año de 6.7 mil millones de dólares, superando a los competidores en 2.6 mil millones de dólares.
옴니컴 미디어 그룹(OMG)은 포레스터의 2024년 4분기 웨이브 분석에서 전 세계 미디어 관리 서비스 제공업체 중 '리더'로 선정되었습니다. OMG는 Martech 및 Adtech 구현, 미디어 책임, 콘텐츠 제작을 포함한 여덟 가지 기준에서 최고 점수(5/5)를 받았습니다. 보고서는 AI 기반 지원, 데이터 관리 및 종합 마케팅 기능을 갖춘 OMG의 옴니 플랫폼을 강조하고 있습니다. 회사의 성공은 아메리카의 미디어 에이전시로 아마존과의 중요한 고객 승리, 그리고 67억 달러의 연간 총 신규 비즈니스 기록으로 반영되며, 경쟁사를 26억 달러 초과했습니다.
Omnicom Media Group (OMG) a été désignée comme un 'Leader' parmi les fournisseurs de services de gestion des médias au niveau mondial dans l'analyse Wave de Forrester du quatrième trimestre 2024. OMG a obtenu les notes les plus élevées possibles (5/5) dans huit critères, y compris l'implémentation de Martech et Adtech, la responsabilité médiatique et la production de contenu. Le rapport met en avant la plateforme Omni d'OMG, qui propose une assistance alimentée par l'intelligence artificielle, une gestion des données et des capacités marketing de bout en bout. Le succès de l'entreprise se reflète dans d'importantes victoires clients, notamment Amazon en tant qu'agence média de référence pour les Amériques, et un chiffre d'affaires total record de nouveaux contrats de 6,7 milliards de dollars depuis le début de l'année, dépassant les concurrents de 2,6 milliards de dollars.
Omnicom Media Group (OMG) wurde im Wave-Analysebericht von Forrester für das vierte Quartal 2024 als 'Leader' unter den globalen Anbietern von Medienmanagementdiensten ausgezeichnet. OMG erhielt die höchstmöglichen Punktzahlen (5/5) in acht Kriterien, einschließlich der Implementierung von Martech und Adtech, Medienverantwortung und Produktionsinhalten. Der Bericht hebt die Omni-Plattform von OMG hervor, die KI-gestützte Unterstützung, Datenmanagement und umfassende Marketingfähigkeiten bietet. Der Erfolg des Unternehmens spiegelt sich in bedeutenden Kundenaufträgen wider, darunter Amazon als offizielle Medienagentur für die Amerikas, sowie einem Rekord für Neugeschäfte in Höhe von 6,7 Milliarden Dollar im laufenden Jahr, was die Wettbewerber um 2,6 Milliarden Dollar übertrifft.
- Achieved highest possible scores (5/5) in eight criteria in Forrester's evaluation
- Secured major client win with Amazon as media agency of record for Americas
- Achieved $6.7 billion in YTD total new business, leading competitors by $2.6 billion
- Retained global media assignments for major clients including Volkswagen Group and HP
- None.
Insights
The Forrester Wave report designation as a "Leader" significantly validates OMC's market position and technological capabilities. The company's Omni platform has demonstrated superior performance across critical metrics, receiving perfect scores in 8 criteria. The
Key account wins including Amazon, Volkswagen Group and HP, coupled with strategic partnerships with tech giants like Google, TikTok and Meta, position OMC for strong revenue growth. The company's focus on connecting upper-funnel media investments to sales through retail media partnerships indicates a sophisticated approach to measuring and delivering ROI.
Report: "Ten Years of Innovation Come Together in Its Comprehensive Omni Platform…"
Published today, The Forrester Wave™: Media Management Services, Q4 2024 evaluated twelve significant global media management service providers against 22 criteria specific to current offering and strategy. Designed to help CMO professionals select the right provider for their needs, the report assesses the media groups under three designations: Leaders, Strong Performers, and Contenders.
With the highest possible scores (5) across eight criteria Omnicom Media Group was one of only three of the 12 providers evaluated to receive designation as a "Leader". Under the current offering category, OMG received 5/5 scores in criteria including Martech and Adtech Implementation, Media Responsibility, Principal- Based Buying, Content Production and Broadcast Buying. Additionally, OMG received the highest possible scores in three out of five of the criteria within the strategy category, including Innovation, Partner Ecosystem and Pricing Flexibility and Transparency.
According to the evaluation," Reference customers note the agency's transparent business practices, trustworthy relationships, and strength of Omni technology for media and business intelligence."1 (Omni is the open operating system that supports all Omnicom agencies.)
Strategy and Capabilities Powered by Omni
The Forrester report states that "OMG shines in its ability to carry audience intelligence through media planning, buying, and activation – and into scaled, near-real-time creative campaigns,"2 and also notes that "OMG and Omnicom Group's 10 years of innovation come together in its comprehensive Omni platform, which contains media planning tools, an AI-powered assistant, first- and third-party data, and end-to-end marketing orchestration capabilities, including a creative sandbox."3
OMG also credits Omni for enabling the group to leverage the full range of Omnicom's commerce capabilities described in The Forrester Wave™:Commerce Services, Q2 2024 that "help clients build a total commerce experience..."4 In that report, OMG's parent company – which acquired digital commerce powerhouse Flywheel at the beginning of the year - received the highest possible scores in the commerce strategy, vision, innovation, retail media, platforms, data/analytics/AI, online retail and marketplaces, in-store services and partner ecosystem criteria - capabilities that OMG activates through its Agency as a Platform model that enables OMG agencies to draw talent, tools and technology from across the entirety of the OMG and Omnicom networks.
Technology, Transparency and Trust
"Marketers have many reference points - such as new business rankings, creative awards and effectiveness ratings - that offer a benchmark for which media groups are leading the industry, but the Forrester Wave stands alone in providing depth of insight into why a group is a leader," said OMG CEO Floran Adamski. "And we believe this latest report suggests Omni is a big part of the "why" behind OMG's success. It is the engine for our Agency as a Platform approach that enables OMG agencies to purposefully build flexible ecosystems of talent, capabilities, and technology drawn from across the group and all of Omnicom - connecting media, content, and commerce to drive transformative growth for our clients. Omni makes OMG - currently the #1 media group for total new business YTD, with the two top scoring media agencies at
Summing up what he sees as the report's key message for marketers, Adamski said, "Our clients say it best - OMG delivers the technology they demand, the transparency they deserve and the trust they need from their media investment partner. Meeting those mandates – every day - is the core mission of our 26,000 people working around the globe to drive business growth for OMG clients."
Receiving Forrester's designation as a "Leader" is the latest in a streak of good news for Omnicom Media Group, which in September was awarded the lion's share of one of the most hotly contested reviews of the year when Amazon named OMG its media agency of record for the
Concurrent with growing its client roster, OMG has also continued to expand its partner ecosystem, announcing first-to-market partnerships with Google, TikTok, Amazon and Meta designed to bridge the gap between creators and commerce, driving better ROI across influencer channels.; and collaborations with Amazon, The Trade Desk, TikTok and Instacart designed to directly connect upper funnel media investments to sales.
As of this writing and based on the most recent numbers reported in the COMvergence dashboards that provide a moment-in-time snapshot of the new business landscape, OMG's YTD total new business record (wins-losses, including retentions) stands at
About Omnicom Media Group
Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best -in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 26,000 people serving the world's leading brands in OMG agencies around the globe.
1 The Forrester Wave: ™: Media Management Services, Q4 2024, page TBD
2 The Forrester Wave: ™: Media Management Services, Q4 2024, page TBD
3 The Forrester Wave™: Media Management Services, Q4 2024, page TBD
4 The Forrester Wave™: Commerce Services, Q2 2024, page 8
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SOURCE Omnicom Media Group
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