DDB Launches Specialized Esports and Gaming Agency Globally
DDB Worldwide has announced the launch of DDB FTW, the world's first specialized esports and gaming network agency, headquartered in Prague. The agency aims to cater to the rapidly growing gaming market, with 30% of the global population identifying as gamers. DDB FTW seeks to provide tailored solutions for current and new clients, recognizing the significance of connecting with the 2.8 billion gamers worldwide. Led by CEO Darko Silajdžić, the agency will leverage the expertise of passionate gamers within the DDB network to innovate in this vital territory.
- Launch of DDB FTW aims to tap into the 2.8 billion gamers globally.
- DDB FTW is the first dedicated global agency for esports and gaming.
- The agency is positioned to help brands connect with a rapidly growing audience.
- None.
PRAGUE, Nov. 10, 2020 /PRNewswire/ -- DDB Worldwide is launching DDB FTW (For The Win), the world's first specialized esports & gaming network agency this month. The agency's head office will be located in Prague and led by CEO, Global Esports & Gaming Lead, Darko Silajdžić, with additional capacities run out of the DDB agencies in Amsterdam, Dusseldorf, Paris and Hong Kong.
"In a changing world dominated by news of pandemics and social distancing, we are seeing acceleration of macro trends across all categories," says Silajdžić, "and none with more momentum and potential than gaming and esports. As a gamer, I understand that the places where the next generation of people come together is shifting from physical locations to platforms like Fortnite."
DDB FTW will provide global and regional esports and gaming solutions to current clients, and new partners. The launch of the agency recognizes the importance of the category as a channel to reach the 2.8 billion people who identify as gamers.
Says Glen Lomas, President of DDB, EMEA: "This category is not simply about playing Candy Crush or shooting games, it is a movement that spawns its own music, fashion, and language. Gaming platforms are a lifeline of social connection for people during these trying times, and we expect the trend to continue in a post-Covid world."
DDB FTW consists of passionate gamers from the DDB network covering various areas of expertise including strategy, creative, business design, innovation and tech.
About DDB
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks. DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and many other of the industry's leading advertising publications and awards shows. The agency's clients include Mars, McDonald's, Johnson & Johnson, Unilever and Volkswagen among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.
ABOUT OMNICOM
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
CONTACT:
Sara Cosgrove
European Communications Director, DDB Worldwide
sara.cosgrove@ddb-europe.com
+44 (0) 7939 9429890
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SOURCE DDB Worldwide
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