Organigram Appoints Senior Vice President of Marketing

Rhea-AI Summary

Organigram Holdings Inc. (TSX: OGI) has appointed Megan McCrae as the new Senior Vice President of Marketing and Communications, effective immediately. McCrae brings 17 years of experience in consumer packaged goods marketing and sales, with a notable role as CMO at Aphria Inc. where she led brand and product strategy. Her background also includes ten years with Japan Tobacco International and advocacy efforts as Board Chair for the Cannabis Council of Canada. Her expertise aims to enhance Organigram’s marketing efforts across Canada, promoting growth and strategic planning for its cannabis brands.

Positive

• Megan McCrae's 17 years of marketing experience could strengthen Organigram's strategic roadmap.
• Her previous role as CMO at Aphria indicates a strong foundation in brand and product strategy.
• McCrae's advocacy work may enhance Organigram's industry relationships and regulatory insights.

Negative

• Potential continuity concerns may arise with a new leadership change.

Organigram Holdings Inc. (“Organigram” or the “Company”) (TSX: OGI) (NASDAQ: OGI), the parent company of Organigram Inc., a leading producer of cannabis, is pleased to announce the appointment of Megan McCrae as the Company’s Senior Vice President of Marketing and Communications. Ms. McCrae will assume her new role effective today.

A seasoned marketing expert, Ms. McCrae has 17 years experience in consumer packaged goods marketing and sales management, brand building and consumer insights.

Ms. McCrae is a cannabis industry veteran, having most recently served as Chief Marketing Officer of Aphria Inc. where she led the company’s brand and product strategy including brand and portfolio management, consumer insights, innovation and digital strategy. Ms. McCrae also spent ten years in various global progressive consumer and trade marketing management roles with Japan Tobacco International, a major global tobacco company.

Ms. McCrae also held the position of Board Chair on the Cannabis Council of Canada where she worked closely with industry leaders and regulators, including Health Canada, on advocacy efforts to advance the Canadian cannabis industry nationally and globally.

“We are exceptionally pleased to welcome Megan to the Organigram team,” says Peter Amirault, Executive Chair, Organigram. “Megan’s tremendous marketing expertise and insight, as well as her personal commitment to the growth of Canada’s cannabis market, will help set a powerful strategic roadmap for the future of Organigram’s established and emerging portfolio of brands and products.”

Ms. McCrae will be based in Ontario but will oversee Organigram’s marketing efforts across the country. She holds a Bachelor’s degree from Western University and is a graduate of Richard Ivey School of Business.

About Organigram Holdings Inc.

Organigram Holdings Inc. is a NASDAQ Global Select Market and TSX listed company whose wholly owned subsidiaries include: Organigram Inc., a licensed producer of cannabis and cannabis-derived products in Canada and The Edibles and Infusions Corporation, a cannabis infused soft chew and confectionary manufacturer in Canada.

Organigram is focused on producing high-quality, indoor-grown cannabis for patients and adult recreational consumers in Canada, as well as developing international business partnerships to extend the Company's global footprint. Organigram has also developed a portfolio of legal adult use recreational cannabis brands including The Edison Cannabis Company, Indi, Bag o’ Buds, SHRED and Trailblazer. Organigram's facility is located in Moncton, New Brunswick with another leased manufacturing facility in Winnipeg, Manitoba. The Company is regulated by the Cannabis Act and the Cannabis Regulations (Canada).

This news release contains forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “estimates”, “intends”, “anticipates”, “believes” or variations of such words and phrases or state that certain actions, events, or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Forward-looking information involves known and unknown risks, uncertainties and other factors that may cause actual results, events, performance or achievements of Organigram to differ materially from current expectations or future results, performance or achievements expressed or implied by the forward-looking information contained in this news release. Risks, uncertainties and other factors involved with forward-looking information could cause actual events, results, performance, prospects and opportunities to differ materially from those expressed or implied by such forward-looking information include factors and risks as disclosed in the Company’s most recent annual information form, management’s discussion and analysis and other Company documents filed from time to time on SEDAR (see www.sedar.com) and filed or furnished to the Securities and Exchange Commission on EDGAR (see www.sec.gov). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Although the Company believes that the assumptions and factors used in preparing the forward-looking information in this news release are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur in the disclosed time frames or at all. The forward-looking information included in this news release are made as of the date of this news release and the Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking information, whether as a result of new information, future events or otherwise.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210531005043/en/

FAQ

What is the significance of Megan McCrae's appointment at Organigram?

Megan McCrae's appointment signifies a strategic push in Organigram's marketing efforts, leveraging her extensive experience to enhance brand management and consumer insights.

When did Megan McCrae start her role at Organigram?

Megan McCrae assumed her role as Senior Vice President of Marketing and Communications effective immediately.

What experience does Megan McCrae bring to Organigram?

Megan McCrae brings 17 years of experience in marketing, including her role as CMO at Aphria, focusing on brand strategy and consumer insights.

How might McCrae's leadership impact Organigram's marketing strategy?

Her leadership may enhance Organigram's marketing strategy through innovative brand positioning and deeper consumer engagement.

What prior roles did Megan McCrae hold before joining Organigram?

Before joining Organigram, McCrae was the Chief Marketing Officer at Aphria and held several marketing positions at Japan Tobacco International.