New Abacus Data Poll Reveals that Most Canadians See Cannabis as a Key Pillar of Canada’s Economic Future
Organigram Global (NASDAQ: OGI), Canada's leading cannabis company by market share, released new public opinion data showing strong national support for growing Canada's cannabis industry. The survey, conducted by Abacus Data in April 2025, reveals that 57% of Canadians view cannabis as important to today's economy, while 62% believe it could play an even more significant role in the future.
The poll shows that 64% of Canadians support increased federal government assistance for the legal cannabis sector, with support highest among ages 18-29 (73%) and maintaining majority support (57%) even among those 60 and over. Regional support is strongest in Atlantic Canada (65%), followed by the Prairies (64%), Ontario (62%), and British Columbia (61%).
The cannabis industry has contributed over $43 billion to GDP since legalization and supports 80,000 jobs nationwide. In 2024, it added $7.4 billion to Canada's GDP, surpassing traditional industries like breweries ($2.6B), forestry and logging ($3.3B), and wineries and distilleries ($1.2B).
Organigram Global (NASDAQ: OGI), la principale azienda canadese di cannabis per quota di mercato, ha pubblicato nuovi dati sull'opinione pubblica che mostrano un forte sostegno nazionale alla crescita dell'industria della cannabis in Canada. Il sondaggio, condotto da Abacus Data nell'aprile 2025, rivela che il 57% dei canadesi considera la cannabis importante per l'economia attuale, mentre il 62% ritiene che potrebbe avere un ruolo ancora più rilevante in futuro.
Il sondaggio evidenzia che il 64% dei canadesi supporta un aumento dell'assistenza federale al settore legale della cannabis, con il massimo sostegno tra i giovani di 18-29 anni (73%) e un sostegno maggioritario (57%) anche tra gli over 60. Il supporto regionale è più forte nel Canada Atlantico (65%), seguito dalle Praterie (64%), dall'Ontario (62%) e dalla British Columbia (61%).
L'industria della cannabis ha contribuito per oltre 43 miliardi di dollari al PIL dalla legalizzazione e sostiene 80.000 posti di lavoro a livello nazionale. Nel 2024, ha aggiunto 7,4 miliardi di dollari al PIL canadese, superando settori tradizionali come le birrerie (2,6 miliardi), la silvicoltura e il disboscamento (3,3 miliardi) e le cantine e distillerie (1,2 miliardi).
Organigram Global (NASDAQ: OGI), la principal empresa canadiense de cannabis por cuota de mercado, publicó nuevos datos de opinión pública que muestran un fuerte apoyo nacional para el crecimiento de la industria cannábica en Canadá. La encuesta, realizada por Abacus Data en abril de 2025, revela que el 57% de los canadienses considera que el cannabis es importante para la economía actual, mientras que el 62% cree que podría tener un papel aún más significativo en el futuro.
La encuesta muestra que el 64% de los canadienses apoya un aumento en la asistencia del gobierno federal al sector legal del cannabis, con el mayor respaldo entre los jóvenes de 18 a 29 años (73%) y manteniendo un apoyo mayoritario (57%) incluso entre los mayores de 60 años. El apoyo regional es más fuerte en el Atlántico canadiense (65%), seguido de las Praderas (64%), Ontario (62%) y Columbia Británica (61%).
La industria del cannabis ha contribuido con más de 43 mil millones de dólares al PIB desde la legalización y sostiene 80,000 empleos a nivel nacional. En 2024, añadió 7.4 mil millones de dólares al PIB de Canadá, superando a industrias tradicionales como las cervecerías (2.6 mil millones), la silvicultura y tala (3.3 mil millones), y las bodegas y destilerías (1.2 mil millones).
Organigram Global (NASDAQ: OGI)는 캐나다 시장 점유율 1위 대마초 기업으로, 캐나다 대마초 산업 성장에 대한 강력한 전국적 지지를 보여주는 새로운 여론조사 결과를 발표했습니다. 2025년 4월 Abacus Data가 실시한 설문조사에 따르면, 캐나다인의 57%가 대마초를 현재 경제에 중요한 요소로 보고 있으며, 62%는 미래에 더 중요한 역할을 할 수 있다고 믿고 있습니다.
조사 결과, 캐나다인의 64%가 합법 대마초 부문에 대한 연방 정부 지원 확대를 지지하며, 18-29세 연령대에서 지지율이 가장 높아 73%에 달하고, 60세 이상에서도 과반수인 57%가 지지하는 것으로 나타났습니다. 지역별로는 대서양 캐나다(65%)에서 가장 강한 지지를 보였으며, 이어 프레리 지역(64%), 온타리오(62%), 브리티시컬럼비아(61%) 순이었습니다.
대마초 산업은 합법화 이후 GDP에 430억 달러 이상을 기여했으며, 전국적으로 8만 개의 일자리를 지원하고 있습니다. 2024년에는 74억 달러를 캐나다 GDP에 추가하여, 전통 산업인 양조업(26억 달러), 임업 및 벌목업(33억 달러), 와이너리 및 증류업(12억 달러)을 능가했습니다.
Organigram Global (NASDAQ : OGI), la principale entreprise canadienne de cannabis en termes de part de marché, a publié de nouvelles données d'opinion publique montrant un fort soutien national à la croissance de l'industrie du cannabis au Canada. L'enquête, réalisée par Abacus Data en avril 2025, révèle que 57 % des Canadiens considèrent le cannabis comme important pour l'économie actuelle, tandis que 62 % pensent qu'il pourrait jouer un rôle encore plus significatif à l'avenir.
Le sondage indique que 64 % des Canadiens soutiennent une augmentation de l'aide fédérale au secteur légal du cannabis, avec un soutien maximal chez les 18-29 ans (73 %) et un soutien majoritaire (57 %) même chez les plus de 60 ans. Le soutien régional est le plus fort dans l'Atlantique canadien (65 %), suivi des Prairies (64 %), de l'Ontario (62 %) et de la Colombie-Britannique (61 %).
L'industrie du cannabis a contribué à hauteur de plus de 43 milliards de dollars au PIB depuis la légalisation et soutient 80 000 emplois à l'échelle nationale. En 2024, elle a ajouté 7,4 milliards de dollars au PIB canadien, dépassant des industries traditionnelles telles que les brasseries (2,6 milliards), la foresterie et l'exploitation forestière (3,3 milliards) ainsi que les vignobles et distilleries (1,2 milliard).
Organigram Global (NASDAQ: OGI), Kanadas führendes Cannabisunternehmen nach Marktanteil, veröffentlichte neue Umfragedaten, die eine starke nationale Unterstützung für das Wachstum der kanadischen Cannabisindustrie zeigen. Die im April 2025 von Abacus Data durchgeführte Umfrage zeigt, dass 57 % der Kanadier Cannabis als wichtig für die heutige Wirtschaft ansehen, während 62 % glauben, dass es in Zukunft eine noch bedeutendere Rolle spielen könnte.
Die Umfrage zeigt, dass 64 % der Kanadier eine erhöhte Unterstützung der Bundesregierung für den legalen Cannabissektor befürworten, wobei die Unterstützung bei den 18- bis 29-Jährigen am höchsten ist (73 %) und auch bei den über 60-Jährigen eine Mehrheit (57 %) besteht. Die regionale Unterstützung ist in Atlantik-Kanada am stärksten (65 %), gefolgt von den Prärien (64 %), Ontario (62 %) und British Columbia (61 %).
Die Cannabisindustrie hat seit der Legalisierung über 43 Milliarden Dollar zum BIP beigetragen und unterstützt 80.000 Arbeitsplätze landesweit. Im Jahr 2024 trug sie 7,4 Milliarden Dollar zum kanadischen BIP bei und übertraf damit traditionelle Branchen wie Brauereien (2,6 Mrd.), Forstwirtschaft und Holzeinschlag (3,3 Mrd.) sowie Weingüter und Brennereien (1,2 Mrd.).
- Industry leader status - #1 cannabis company by market share in Canada
- Strong public support with 64% favoring increased federal assistance
- Significant economic impact: $7.4B GDP contribution in 2024
- Substantial job creation supporting 80,000 positions nationwide
- Higher GDP contribution than traditional industries (breweries, forestry, wineries)
- Potential trade tensions with US market could affect growth
- Interprovincial trade barriers still limiting market potential
Insights
This public opinion data represents an interesting narrative-building exercise rather than a direct business catalyst for Organigram. The survey showing 62% of Canadians believe cannabis could play a significant future economic role aligns with OGI's strategic messaging as Canada's #1 cannabis company by market share.
What's most compelling is the economic contribution context - cannabis adding
The timing is calculated - releasing this during escalating U.S. trade tensions and pre-election positions OGI as both a homegrown economic champion and a forward-looking industry leader. However, while public sentiment creates a supportive backdrop, it doesn't directly address Organigram's operational challenges or provide tangible catalysts for near-term growth.
The regional support variations (highest in Atlantic Canada at
This survey reveals the cannabis industry's evolution from social policy experiment to strategic economic asset in Canadian public discourse. With
The
Most significant is the cross-generational support pattern. While expected enthusiasm from younger demographics (
The framing around "economic resilience" amid U.S. trade tensions is particularly strategic, positioning cannabis as a sovereignty-enhancing industry at a time of geopolitical uncertainty. For Organigram specifically, this broader narrative sets favorable conditions for potential regulatory evolution, but contains no immediate business catalysts or policy changes that would materially impact operations or revenue projections.
Clear majority believes Canada’s
The national survey, commissioned by Organigram Global and conducted by Abacus Data between April 3–8, 20251, arrives at a pivotal moment for Canada’s economic and political future. With
“Canadians want their country to thrive through innovative, homegrown industries - and cannabis is firmly on that list,” said Beena Goldenberg, CEO of Organigram. “The message from Canadians is clear: Canada’s next Prime Minister must remove barriers and support sectors that deliver jobs, growth, and economic resilience.”
The survey reveals a national appetite for economic renewal rooted in Canadian innovation. Nearly nine in ten Canadians say it’s time to find new ways to grow the economy, and a similar majority believe the country must seize emerging opportunities before they pass us by. Support for eliminating interprovincial trade barriers and creating better paying jobs at home also scored near-universal agreement.
Within that broader economic vision, cannabis is gaining recognition as a serious contributor. 57 percent of Canadians surveyed already see cannabis as important to today’s economy, while 62 percent believe it could play an even more significant role in the future. The highest levels of support are found in regions with deep cannabis industry ties, including
Perhaps most telling is the forward-looking optimism around the cannabis industry’s potential. Nearly two-thirds of Canadians surveyed (64 percent) say they are open to the federal government doing more to help the legal cannabis sector grow. This position is backed by clear majorities in every age group. Support is strongest among younger Canadians aged 18 to 29 (73 percent), but even among those aged 60 and over, 57 percent favour a more supportive environment for the sector.
Ten years after Canadians elected a government that legalized cannabis, public opinion has shifted from cautious acceptance to strategic endorsement. Amid global uncertainty and a potential trade showdown with
Economic Contribution of Legal Cannabis to GDP
Since legalization, the Canadian cannabis industry has contributed more than
About Organigram
Organigram Global Inc. is a NASDAQ Global Select Market and TSX listed company whose wholly owned subsidiaries include Organigram Inc., a licensed cultivator and processor of cannabis and manufacturer of cannabis-derived goods in
Organigram is focused on producing high-quality cannabis for adult recreational consumers, as well as developing international business partnerships to extend the Company's global footprint. Organigram has also developed and acquired a portfolio of legal adult-use recreational cannabis brands, including Edison, Holy Mountain, Big Bag O’ Buds, SHRED, SHRED’ems, Monjour, Tremblant Cannabis, Trailblazer, BOXHOT and DEBUNK. Organigram operates facilities in
Forward-Looking Information
This news release contains forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “estimates”, “intends”, “anticipates”, “believes” or variations of such words and phrases or state that certain actions, events, or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Forward-looking information involves known and unknown risks, uncertainties and other factors that may cause actual results, events, performance or achievements of Organigram to differ materially from current expectations or future results, performance or achievements expressed or implied by the forward-looking information contained in this news release. Risks, uncertainties and other factors involved with forward-looking information could cause actual events, results, performance, prospects and opportunities to differ materially from those expressed or implied by such forward-looking information include market regulatory changes, consumer demand and preferences and factors and risks disclosed in the Company’s most recent annual information form, management’s discussion and analysis and other Company documents filed from time to time on SEDAR+ (see www.sedarplus.ca) and filed or furnished to the Securities and Exchange Commission on EDGAR (see www.sec.gov). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this news release. Although the Company believes that the assumptions and factors used in preparing the forward-looking information in this news release are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur in the disclosed time frames or at all. The forward-looking information included in this news release is made as of the date of this news release and the Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking information, whether as a result of new information, future events or otherwise.
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1 The Abacus Data survey was conducted with 1,915 adults living in |
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2 Deloitte. (2021). An Industry makes its mark: The economic and social impact of Canada’s cannabis sector. https://www2.deloitte.com/content/dam/Deloitte/ca/Documents/consumer-business/ca_cannabis_annual_report-en-aoda.pdf |
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3 Statistics |
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4 Ibid. |
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5 Ibid. |
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6 Ibid. |
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View source version on businesswire.com: https://www.businesswire.com/news/home/20250416457263/en/
For Media enquiries:
Megan McCrae, Senior Vice President – Global Brands and Corporate Affairs
megan.mccrae@organigram.ca
Max Schwartz – Director of Investor Relations
max.schwartz@organigram.ca
Source: Organigram Holdings Inc.
FAQ
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