Outbrain Releases Keystone: A Holistic Business Optimization Platform for Media Owners
Outbrain Inc. (Nasdaq: OB) announced the launch of Keystone by Outbrain™, a new business optimization technology designed to enhance revenue streams beyond traditional advertising. This AI-driven platform aligns various revenue-generating initiatives for publishers, including subscriptions and eCommerce, offering a more tailored user experience.
Keystone aims to increase earnings and user engagement, with early results showing a 30-50% boost in engagement for optimized placements. The technology utilizes dynamic user segmentation and a SaaS pricing model for flexibility.
- Launch of Keystone technology aimed at diversifying revenue streams for publishers.
- Expected 30-50% increase in user engagement for publishers using Keystone.
- Utilization of AI conversion prediction to enhance user segmentation and experience.
- Dependent on publishers adapting to new technology amidst pressure on ad revenues.
New business line uses proprietary bidding and optimization AI technology to activate revenue streams beyond advertising
NEW YORK, Sept. 15, 2022 (GLOBE NEWSWIRE) -- Outbrain Inc. (Nasdaq: OB), a leading recommendation platform for the open web, today officially released Keystone by Outbrain™: a holistic business optimization technology built to align a publisher’s complete set of business initiatives with a more tailored experience for audiences. Going beyond driving ad revenue, Keystone applies Outbrain’s proprietary bidding and optimization AI technologies to integrate every revenue-generating facet of a publisher’s site, including subscriptions, eCommerce, and any other business goal unique to each publisher. Keystone was unveiled earlier this week to a select group of publishers during Outbrain’s “The Future of Media” summit.
“For over 15 years, we’ve worked side-by-side with publishers to help them drive revenue through advertising. This has given us insight into the opportunities and challenges they face as they continue to optimize the user journey while balancing business initiatives and revenue diversification,” said Yaron Galai, co-founder and co-CEO of Outbrain. “Keystone is a technology that publishers can rely on to make the most of audiences’ digital experiences while preserving quality editorial content. The anticipated result is a tailored user experience supporting a more diversified revenue mix that positions our media partners for future growth.”
While Outbrain’s current recommendation technology provided nearly
“With publisher ad revenues under pressure, static experiences across all touchpoints are causing them to leave money on the table,” commented Amit Elisha, General Manager of Keystone and VP, Products of Outbrain. “Providing a more tailored experience for readers by understanding their intent will create loyalty, ultimately driving repeat visits and increasing the value of a publisher’s business.”
Keystone currently has four design partners including a large US news publisher and a leading European financial publisher. Early results have shown that one placement on a home page, optimized for multiple campaigns with Keystone, can lead to a 30
About Outbrain
Outbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York, with offices in 17 cities worldwide.
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