Nayax Announces the Acquisition of UPPay
Nayax (NYAX) has announced the acquisition of UPPay, a Brazilian digital payment and telemetry provider for automated self-service coffee machines, for an enterprise value of R$ 32.75 million BRL (~$5.3 million USD). The deal includes an earnout amount of up to $2.75 million.
This strategic acquisition follows Nayax's 2024 entry into Brazil through VMtecnologia acquisition. The combined operations will serve over 25,000 new unattended points of sale in Brazil, strengthening Nayax's position in the Brazilian self-service coffee market.
UPPay will integrate with VMtecnologia, consolidating sales, distribution, and technical expertise to expand service offerings and improve margins through synergies. The integration aims to provide affordable, fully integrated payment and telemetry solutions across Latin America.
Nayax (NYAX) ha annunciato l'acquisizione di UPPay, un fornitore brasiliano di pagamenti digitali e telemetria per macchine da caffè self-service automatizzate, per un valore aziendale di R$ 32,75 milioni BRL (~$5,3 milioni USD). L'accordo include un earnout fino a $2,75 milioni.
Questa acquisizione strategica segue l'ingresso di Nayax in Brasile nel 2024 attraverso l'acquisizione di VMtecnologia. Le operazioni combinate serviranno oltre 25.000 nuovi punti vendita non presidiati in Brasile, rafforzando la posizione di Nayax nel mercato del caffè self-service brasiliano.
UPPay si integrerà con VMtecnologia, consolidando vendite, distribuzione e competenze tecniche per espandere l'offerta di servizi e migliorare i margini attraverso sinergie. L'integrazione mira a fornire soluzioni di pagamento e telemetria completamente integrate e accessibili in tutta l'America Latina.
Nayax (NYAX) ha anunciado la adquisición de UPPay, un proveedor brasileño de pagos digitales y telemetría para máquinas de café de autoservicio automatizadas, por un valor empresarial de R$ 32,75 millones BRL (~$5,3 millones USD). El acuerdo incluye un earnout de hasta $2,75 millones.
Esta adquisición estratégica sigue la entrada de Nayax en Brasil en 2024 a través de la adquisición de VMtecnologia. Las operaciones combinadas servirán más de 25,000 nuevos puntos de venta no atendidos en Brasil, fortaleciendo la posición de Nayax en el mercado brasileño de café de autoservicio.
UPPay se integrará con VMtecnologia, consolidando ventas, distribución y experiencia técnica para expandir la oferta de servicios y mejorar los márgenes a través de sinergias. La integración tiene como objetivo proporcionar soluciones de pago y telemetría completamente integradas y asequibles en toda América Latina.
Nayax (NYAX)는 자동화된 셀프 서비스 커피 머신을 위한 브라질의 디지털 결제 및 원격 측정 제공업체인 UPPay를 3,275만 헤알(BRL)(약 530만 달러 USD)의 기업 가치로 인수했다고 발표했습니다. 이 거래에는 최대 275만 달러의 성과급이 포함되어 있습니다.
이번 전략적 인수는 Nayax가 2024년 VMtecnologia 인수를 통해 브라질에 진출한 이후 이루어졌습니다. 결합된 운영은 브라질의 25,000개 이상의 새로운 무인 판매 지점에 서비스를 제공하여 Nayax의 브라질 셀프 서비스 커피 시장에서의 입지를 강화할 것입니다.
UPPay는 VMtecnologia와 통합되어 판매, 유통 및 기술 전문성을 통합하여 서비스 제공을 확대하고 시너지를 통해 마진을 개선할 것입니다. 이 통합은 라틴 아메리카 전역에 걸쳐 저렴하고 완전히 통합된 결제 및 원격 측정 솔루션을 제공하는 것을 목표로 합니다.
Nayax (NYAX) a annoncé l'acquisition de UPPay, un fournisseur brésilien de paiements numériques et de télémétrie pour les machines à café en libre-service automatisées, pour une valeur d'entreprise de 32,75 millions de BRL (~5,3 millions de USD). L'accord comprend un earnout allant jusqu'à 2,75 millions de dollars.
Cette acquisition stratégique fait suite à l'entrée de Nayax au Brésil en 2024 par le biais de l'acquisition de VMtecnologia. Les opérations combinées serviront plus de 25 000 nouveaux points de vente non surveillés au Brésil, renforçant la position de Nayax sur le marché brésilien du café en libre-service.
UPPay s'intégrera à VMtecnologia, consolidant les ventes, la distribution et l'expertise technique pour élargir l'offre de services et améliorer les marges grâce à des synergies. L'intégration vise à fournir des solutions de paiement et de télémétrie entièrement intégrées et abordables à travers l'Amérique latine.
Nayax (NYAX) hat die Übernahme von UPPay, einem brasilianischen Anbieter von digitalen Zahlungen und Telemetrie für automatisierte Selbstbedienungs-Kaffeemaschinen, für einen Unternehmenswert von 32,75 Millionen BRL (~5,3 Millionen USD) angekündigt. Der Deal umfasst eine Earnout-Zahlung von bis zu 2,75 Millionen USD.
Diese strategische Akquisition folgt dem Eintritt von Nayax in Brasilien im Jahr 2024 durch die Übernahme von VMtecnologia. Die kombinierten Operationen werden über 25.000 neue unbesetzte Verkaufsstellen in Brasilien bedienen und Nayax's Position im brasilianischen Selbstbedienungs-Kaffeebereich stärken.
UPPay wird sich mit VMtecnologia integrieren und den Verkauf, die Distribution und das technische Know-how konsolidieren, um das Serviceangebot zu erweitern und die Margen durch Synergien zu verbessern. Die Integration zielt darauf ab, in ganz Lateinamerika erschwingliche, vollständig integrierte Zahlungs- und Telemetrielösungen anzubieten.
- Strategic expansion in Latin American market
- Adds 25,000 new points of sale in Brazil
- Acquisition cost of only $5.3M for market leadership position
- Expected margin improvements through operational synergies
- Strengthens presence in growing coffee vending market
- Additional cash expenditure of $5.3M
- Integration costs and risks with existing VMtecnologia operations
- Contingent earnout liability of up to $2.75M
Insights
Nayax's acquisition of Brazil's UPPay represents a textbook bolt-on acquisition strategy that enhances their Latin American market penetration through vertical integration. The
The deal structure includes a modest earnout component of
This marks Nayax's second Brazilian acquisition following VMtecnologia in 2024, revealing a systematic rollup strategy to consolidate the fragmented payment solutions market in Latin America. By integrating UPPay with VMtecnologia operationally, Nayax creates distribution synergies across 466 cities and 2,400 retailers while expanding their technological portfolio with a platform specifically engineered for emerging market price points.
The strategic value lies in UPPay's "economical, scalable, customizable" solution design that addresses the unique price sensitivities of developing markets while maintaining technological sophistication - essentially creating a tiered product strategy for different economic environments. This positions Nayax to capture growth in digitizing economies where premium-only solutions might face adoption resistance.
UPPay's specialization in automated self-service coffee machines gives Nayax a strategic entry point into Brazil's high-frequency, high-volume retail segment. Coffee vending represents an ideal beachhead market with consistent transaction volumes, consumer habituation, and minimal staffing requirements - perfect for demonstrating payment technology ROI.
The technical integration between UPPay's platform and Nayax's existing systems creates a compelling bundled value proposition: payment processing + telemetry + operational analytics. This combination enables merchants to simultaneously monetize transactions while optimizing machine uptime, inventory management, and maintenance scheduling.
What makes this acquisition particularly valuable is UPPay's engineering approach - creating sophisticated functionality at price points accessible to emerging market operators. This significantly expands Nayax's total addressable market by removing cost barriers that typically limit payment technology adoption in developing economies.
The acquired telemetry capabilities provide Nayax with valuable recurring data streams beyond transaction processing, creating additional monetization opportunities through predictive maintenance, consumer behavior analytics, and inventory optimization services. These high-margin data services typically command better retention rates than payment processing alone.
This technology stack enhancement strengthens Nayax's competitive positioning against both global payment giants and local players by offering an integrated solution specifically calibrated for Latin American market conditions and price sensitivities - effectively creating a moat through localization rather than just technological superiority.
Nayax announces strategic acquisition of Brazil-based UPPay, strengthening its position in the Latin American market
HERZLIYA, Israel, Feb. 28, 2025 (GLOBE NEWSWIRE) -- Nayax Ltd. (Nasdaq: NYAX; TASE: NYAX), a global commerce enablement and payments platform designed to help merchants scale their business by simplifying payments and maximizing loyalty, today announced the acquisition of UPPay, a leading digital payment and telemetry provider for automated self-service coffee machines in Brazil. This strategic acquisition will significantly increase Nayax’s Brazilian footprint and unlock new market opportunities across Latin America with a sophisticated suite of affordable solutions.
UPPay offers an economical, scalable, customizable, and comprehensive telemetry solution for automated self-service machines, making it ideal for businesses seeking affordable yet modern technology. Acquiring UPPay enables Nayax to accelerate growth throughout Latin America with an accessible solution tailored to emerging, digitizing economies, enhancing its competitive edge as a leading retail innovator in Brazil and beyond.
UPPay is a leader within Brazil’s lucrative and growing automated self-service coffee market. With the acquisition of UPPay, Nayax and VMtecnologia will serve more than 25,000 new unattended points of sale in Brazil, achieve a prominent position in Brazilian self-service coffee, and acquire a technology platform with global relevance. The purchase price, equating to an enterprise value of R
Nayax entered the Brazilian market in 2024 when it acquired VMtecnologia, a leading technology provider for the automated self-service industry in Brazil, consolidating a strong and immediate presence spanning all Brazilian states, 466 cities, and more than 2,400 retailers in diverse industries. UPPay will integrate operationally with VMtecnologia, consolidating both companies' sales, distributional, and technical expertise to catalyze innovation, offer a wider combined range of solutions, target new verticals like coffee vending, and improve margins with synergies.
“Our success in the Brazilian coffee vending market has proven that businesses and operators are hungry for affordable, fully integrated payment and telemetry solutions,” said the founders of UPPay. “We see Nayax as a global leader in automated self-service retail, and joining forces with them positions us to replicate this success worldwide, leveraging their powerful distribution network, comprehensive payments ecosystem, and extensive operational expertise.”
“Welcoming UPPay empowers VMtecnologia to serve a broader spectrum of automated self-service retailers with a wider, more flexible set of payment, telemetry, and operational solutions,” said Eduardo Muniz, CEO of VMtecnologia.
“UPPay’s sophisticated yet affordable platform complements our vision of empowering retailers of all sizes with real-time operational insights, streamlined payments, and seamless customer experiences,” said Yair Nechmad, CEO and Chairman of Nayax. “Uniting with UPPay cements our leadership position in a key growth market and drives our continued expansion.”
About Nayax
Nayax is a global commerce enablement, payments and loyalty platform designed to help merchants scale their business. Nayax offers a complete solution including localized cashless payment acceptance, management suite, and loyalty tools, enabling merchants to conduct commerce anywhere, at any time. With foundations and global leadership in serving unattended retail, Nayax has transformed into a comprehensive solution focused on our customers’ growth across multiple channels. As of December 31, 2024, Nayax has 11 global offices, approximately 1,100 employees, connections to more than 80 merchant acquirers and payment method integrations and globally recognized as a payment facilitator. Nayax’s mission is to improve our customers’ revenue potential and operational efficiency. For more information, please visit www.nayax.com.
About UPPay
UPPay offers an economical scalable, customizable, comprehensive telemetry solution for unattended machines. Designed to cater to the diverse needs of unattended retail environments, mainly coffee machines, UPPay provides seamless and cost-effective services that enhance operational efficiency and customer satisfaction. UPPay's platform adapts effortlessly from small-scale operations to extensive vending networks, ensuring optimal performance and cost-efficiency. UPPay’s flagship hardware, the UPBox, unlocks intelligent analytics, offering valuable insights into consumer behavior and machine performance.
Forward-Looking Statements
This press release contains statements that constitute forward-looking statements. Many of the forward-looking statements contained in this press release can be identified by the use of forward-looking words such as “anticipate,” “believe,” “could,” “expect,” “should,” “plan,” “intend,” “estimate” and “potential,” among others. Forward-looking statements include, but are not limited to, statements regarding our intent, belief or current expectations. Forward-looking statements are based on our management’s beliefs and assumptions and on information currently available to our management. Such statements are subject to risks and uncertainties, and actual results may differ materially from those expressed or implied in the forward-looking statements due to of various factors, including, but not limited to: our expectations regarding general market conditions, including as a result of the COVID-19 pandemic and other global economic trends; changes in consumer tastes and preferences; fluctuations in inflation, interest rate and exchange rates in the global economic environment; the availability of qualified personnel and the ability to retain such personnel; changes in commodity costs, labor, distribution and other operating costs; our ability to implement our growth strategy; changes in government regulation and tax matters; other factors that may affect our financial condition, liquidity and results of operations; general economic, political, demographic and business conditions in Israel, including the ongoing war in Israel that began on October 7, 2023 and global perspectives regarding that conflict; the success of operating initiatives, including advertising and promotional efforts and new product and concept development by us and our competitors; and other risk factors discussed under “Risk Factors” in our annual report on Form 20-F filed with the SEC on February 28, 2024 (our “Annual Report”). The preceding list is not intended to be an exhaustive list of all of our forward-looking statements. The forward-looking statements are based on our beliefs, assumptions and expectations of future performance, taking into account the information currently available to us. These statements are only estimates based upon our current expectations and projections about future events. There are important factors that could cause our actual results, levels of activity, performance or achievements to differ materially from the results, levels of activity, performance or achievements expressed or implied by the forward-looking statements. In particular, you should consider the risks provided under “Risk Factors” in our Annual Report. You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that future results, levels of activity, performance and events and circumstances reflected in the forward-looking statements will be achieved or will occur. Each forward-looking statement speaks only as of the date of the particular statement. Except as required by law, we undertake no obligation to update publicly any forward-looking statements for any reason, to conform these statements to actual results or to changes in our expectations.
Public Relations Contact:
Scott Gamm
Strategy Voice Associates
Scott@strategyvoiceassociates.com
Investor Relations Contact:
Aaron Greenberg
Chief Strategy Officer
IR@nayax.com
FAQ
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