Nayax Holds Hardware Prices Steady to Support Its U.S. Customers Despite New U.S. Tariffs
Nayax (Nasdaq: NYAX) has announced it will maintain current hardware pricing for U.S. customers despite new tariffs imposed on imports from countries including the Philippines and Israel, where most of Nayax's hardware is assembled. The decision comes following the U.S. administration's April 2, 2025 announcement of new import tariffs.
The company's ability to hold prices steady stems from strategic measures implemented over recent years to enhance supply chain resilience, including optimized logistics, stronger supplier relationships, and leveraging global scale advantages. This pricing strategy aims to support Nayax's 95,000+ customers who rely on their automated self-service payment technology.
Nayax (Nasdaq: NYAX) ha annunciato che manterrà i prezzi attuali dell'hardware per i clienti statunitensi nonostante i nuovi dazi imposti sulle importazioni da paesi come le Filippine e Israele, dove viene assemblato la maggior parte dell'hardware di Nayax. Questa decisione è stata presa dopo l'annuncio dell'amministrazione statunitense del 2 aprile 2025 riguardante i nuovi dazi sulle importazioni.
La capacità dell'azienda di mantenere stabili i prezzi deriva da misure strategiche attuate negli ultimi anni per migliorare la resilienza della catena di approvvigionamento, tra cui logistica ottimizzata, rapporti più solidi con i fornitori e sfruttamento dei vantaggi della scala globale. Questa strategia di prezzo mira a supportare i oltre 95.000 clienti di Nayax che si affidano alla loro tecnologia di pagamento automatizzato self-service.
Nayax (Nasdaq: NYAX) ha anunciado que mantendrá los precios actuales del hardware para los clientes en EE. UU. a pesar de los nuevos aranceles impuestos a las importaciones de países como Filipinas e Israel, donde se ensambla la mayor parte del hardware de Nayax. La decisión se produce tras el anuncio de la administración estadounidense del 2 de abril de 2025 sobre los nuevos aranceles a las importaciones.
La capacidad de la empresa para mantener los precios estables proviene de medidas estratégicas implementadas en los últimos años para mejorar la resiliencia de la cadena de suministro, que incluyen logística optimizada, relaciones más sólidas con los proveedores y aprovechamiento de las ventajas de la escala global. Esta estrategia de precios tiene como objetivo apoyar a los más de 95,000 clientes de Nayax que dependen de su tecnología de pago automatizado y autoservicio.
Nayax (Nasdaq: NYAX)는 필리핀과 이스라엘을 포함한 국가에서 수입에 부과된 새로운 관세에도 불구하고 미국 고객을 위한 현재 하드웨어 가격을 유지할 것이라고 발표했습니다. 이 결정은 2025년 4월 2일 미국 행정부의 새로운 수입 관세 발표에 따른 것입니다.
회사가 가격을 안정적으로 유지할 수 있는 능력은 최근 몇 년 동안 공급망 회복력을 강화하기 위해 시행된 전략적 조치에서 비롯됩니다. 여기에는 최적화된 물류, 강력한 공급업체 관계 및 글로벌 규모의 이점을 활용하는 것이 포함됩니다. 이 가격 전략은 자동화된 셀프 서비스 결제 기술에 의존하는 95,000명 이상의 Nayax 고객을 지원하는 것을 목표로 하고 있습니다.
Nayax (Nasdaq: NYAX) a annoncé qu'elle maintiendra les prix actuels de son matériel pour les clients américains, malgré les nouveaux tarifs douaniers imposés sur les importations en provenance de pays tels que les Philippines et Israël, où la majorité du matériel de Nayax est assemblé. Cette décision fait suite à l'annonce de l'administration américaine du 2 avril 2025 concernant de nouveaux tarifs d'importation.
La capacité de l'entreprise à maintenir des prix stables découle de mesures stratégiques mises en œuvre ces dernières années pour améliorer la résilience de la chaîne d'approvisionnement, notamment une logistique optimisée, des relations plus solides avec les fournisseurs et l'exploitation des avantages d'échelle à l'échelle mondiale. Cette stratégie tarifaire vise à soutenir les plus de 95 000 clients de Nayax qui dépendent de leur technologie de paiement automatisé en libre-service.
Nayax (Nasdaq: NYAX) hat angekündigt, die aktuellen Hardwarepreise für US-Kunden beizubehalten, trotz neuer Zölle auf Importe aus Ländern wie den Philippinen und Israel, wo der Großteil der Hardware von Nayax montiert wird. Diese Entscheidung folgt auf die Ankündigung der US-Administration vom 2. April 2025 über neue Einfuhrzölle.
Die Fähigkeit des Unternehmens, die Preise stabil zu halten, resultiert aus strategischen Maßnahmen, die in den letzten Jahren umgesetzt wurden, um die Resilienz der Lieferkette zu verbessern, einschließlich optimierter Logistik, stärkerer Beziehungen zu Lieferanten und der Nutzung globaler Skalenvorteile. Diese Preisstrategie zielt darauf ab, die über 95.000 Kunden von Nayax zu unterstützen, die auf ihre automatisierte Selbstbedienungszahlungstechnologie angewiesen sind.
- Maintaining current hardware prices despite new tariffs, protecting customer margins
- Demonstrated supply chain resilience through strategic operational improvements
- Large customer base of 95,000+ clients indicating strong market position
- Exposure to new U.S. tariffs affecting main hardware assembly locations (Philippines and Israel)
- Potential margin pressure from absorbing tariff costs
HERZLIYA, Israel, April 04, 2025 (GLOBE NEWSWIRE) -- Nayax Ltd. (Nasdaq: NYAX; TASE: NYAX), a global commerce enablement and payments platform designed to help merchants scale their business by simplifying payments and maximizing loyalty, today announced that it will maintain current hardware pricing for U.S. customers, despite new tariffs imposed on imports to the United States. This decision underscores Nayax’s commitment to customer growth and their operational excellence while showcasing the strength of its global operations.
On April 2, 2025, the U.S. administration announced tariffs on imports from most countries, including the Philippines and Israel, where the majority of Nayax’s hardware is assembled.
Nayax implemented over the past several years strategic measures to enhance its supply chain resilience. These efforts included optimizing logistics, strengthening supplier relationships, and leveraging the company’s global scale to secure favorable terms.
This pricing stability reinforces Nayax’s commitment to its 95,000+ valued customers. By delivering advanced automated self-service payment technology at competitive prices, Nayax empowers its customers to operate efficiently and stay ahead in a rapidly evolving payments landscape.
"For 20 years, our goal has been to make the transition from cash to cashless as seamless as possible for our customers," said Carly Furman, CEO of North America. "While these tariffs are beyond our control, we can control the prices we charge. We value our customers and support their business in times of market changes."
About Nayax
Nayax is a global commerce enablement, payments and loyalty platform designed to help merchants scale their business. Nayax offers a complete solution including localized cashless payment acceptance, management suite, and loyalty tools, enabling merchants to conduct commerce anywhere, at any time. With foundations and global leadership in serving unattended retail, Nayax has transformed into a comprehensive solution focused on our customers’ growth across multiple channels. As of December 31, 2024, Nayax has 11 global offices, approximately 1,100 employees, connections to more than 80 merchant acquirers and payment method integrations and globally recognized as a payment facilitator. Nayax’s mission is to improve our customers’ revenue potential and operational efficiency. For more information, please visit www.nayax.com.
Forward-Looking Statements
This press release contains statements that constitute forward-looking statements. Many of the forward-looking statements contained in this press release can be identified by the use of forward-looking words such as “anticipate,” “believe,” “could,” “expect,” “should,” “plan,” “intend,” “estimate” and “potential,” among others. Forward-looking statements include, but are not limited to, statements regarding our intent, belief or current expectations. Forward-looking statements are based on our management’s beliefs and assumptions and on information currently available to our management. Such statements are subject to risks and uncertainties, and actual results may differ materially from those expressed or implied in the forward-looking statements due to various factors, including, but not limited to: our expectations regarding general market conditions, including as a result of the COVID-19 pandemic and other global economic trends; changes in consumer tastes and preferences; fluctuations in inflation, interest rate and exchange rates in the global economic environment; the availability of qualified personnel and the ability to retain such personnel; changes in commodity costs, labor, distribution and other operating costs; our ability to implement our growth strategy; changes in government regulation and tax matters; other factors that may affect our financial condition, liquidity and results of operations; general economic, political, demographic and business conditions in Israel, including the ongoing war in Israel that began on October 7, 2023 and global perspectives regarding that conflict; the success of operating initiatives, including advertising and promotional efforts and new product and concept development by us and our competitors; and other risk factors discussed under “Risk Factors” in our annual report on Form 20-F filed with the SEC on March 4, 2025 (our "Annual Report"). The preceding list is not intended to be an exhaustive list of all of our forward-looking statements. The forward-looking statements are based on our beliefs, assumptions and expectations of future performance, taking into account the information currently available to us. These statements are only estimates based upon our current expectations and projections about future events. There are important factors that could cause our actual results, levels of activity, performance or achievements to differ materially from the results, levels of activity, performance or achievements expressed or implied by the forward-looking statements. In particular, you should consider the risks provided under “Risk Factors” in our Annual Report. You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that future results, levels of activity, performance and events and circumstances reflected in the forward-looking statements will be achieved or will occur. Each forward-looking statement speaks only as of the date of the particular statement. Except as required by law, we undertake no obligation to update publicly any forward-looking statements for any reason, to conform these statements to actual results or to changes in our expectations.
Public Relations Contact:
Scott Gamm
Strategy Voice Associates
Scott@strategyvoiceassociates.com
Investor Relations Contact:
Aaron Greenberg
Chief Strategy Officer
IR@nayax.com
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