Nayax Announces Acquisition of Inepro Pay
Nayax (Nasdaq: NYAX) has announced the acquisition of Inepro Pay, its distributor in the Benelux region and a subsidiary of Inepro. The strategic move aims to strengthen Nayax's presence in Europe, where it currently generates 36% of its global revenues as of 2024.
The acquisition will transform Inepro Pay into a full-service Nayax office in the Netherlands, joining existing European offices in the UK and Germany. This consolidation is expected to enhance operational efficiency, improve customer support, and leverage Inepro Pay's local expertise and sales team for direct market outreach.
Inepro Pay has been Nayax's distributor since 2015, and the integration will eliminate duplicate processes while reinforcing a seamless merchant experience. The move aligns with Nayax's mission to simplify commerce and enhance customer loyalty for merchants worldwide through its unified commerce and payment solutions.
Nayax (Nasdaq: NYAX) ha annunciato l'acquisizione di Inepro Pay, il suo distributore nella regione del Benelux e una filiale di Inepro. Questa mossa strategica mira a rafforzare la presenza di Nayax in Europa, dove attualmente genera il 36% delle sue entrate globali nel 2024.
L'acquisizione trasformerà Inepro Pay in un ufficio Nayax a servizio completo nei Paesi Bassi, unendosi agli uffici europei esistenti nel Regno Unito e in Germania. Questa consolidazione dovrebbe migliorare l'efficienza operativa, ottimizzare il supporto ai clienti e sfruttare l'expertise locale e il team di vendita di Inepro Pay per un contatto diretto con il mercato.
Inepro Pay è stato distributore di Nayax dal 2015, e l'integrazione eliminerà i processi duplicati mentre rafforza un'esperienza senza soluzione di continuità per i commercianti. Questa mossa è in linea con la missione di Nayax di semplificare il commercio e migliorare la fedeltà dei clienti per i commercianti di tutto il mondo attraverso le sue soluzioni di commercio unificato e pagamenti.
Nayax (Nasdaq: NYAX) ha anunciado la adquisición de Inepro Pay, su distribuidor en la región de Benelux y una filial de Inepro. Este movimiento estratégico tiene como objetivo fortalecer la presencia de Nayax en Europa, donde actualmente genera el 36% de sus ingresos globales en 2024.
La adquisición transformará a Inepro Pay en una oficina Nayax de servicio completo en los Países Bajos, uniéndose a las oficinas europeas existentes en el Reino Unido y Alemania. Se espera que esta consolidación mejore la eficiencia operativa, optimice el soporte al cliente y aproveche la experiencia local y el equipo de ventas de Inepro Pay para un contacto directo con el mercado.
Inepro Pay ha sido distribuidor de Nayax desde 2015, y la integración eliminará procesos duplicados mientras refuerza una experiencia fluida para los comerciantes. Este movimiento está alineado con la misión de Nayax de simplificar el comercio y aumentar la lealtad del cliente para los comerciantes de todo el mundo a través de sus soluciones de comercio unificado y pagos.
나야크스 (Nasdaq: NYAX)는 벨기에, 네덜란드, 룩셈부르크 지역의 유통업체인 이네프로 페이를 인수했다고 발표했습니다. 이 전략적 결정은 유럽 내 나야크스의 입지를 강화하기 위한 것으로, 2024년 현재 글로벌 수익의 36%를 유럽에서 창출하고 있습니다.
이번 인수로 이네프로 페이는 네덜란드에 있는 나야크스의 풀서비스 사무소로 변모하며, 영국과 독일에 있는 기존 유럽 사무소와 함께하게 됩니다. 이러한 통합은 운영 효율성을 향상시키고 고객 지원을 개선하며, 이네프로 페이의 현지 전문 지식과 영업 팀을 활용하여 직접적인 시장 접근을 가능하게 할 것으로 기대됩니다.
이네프로 페이는 2015년부터 나야크스의 유통업체였으며, 통합을 통해 중복 프로세스를 제거하고 상인들에게 원활한 경험을 제공할 것입니다. 이 조치는 나야크스의 목표와 일치하며, 전 세계 상인들을 위해 통합된 상거래 및 결제 솔루션을 통해 상거래를 간소화하고 고객 충성도를 높이는 데 기여하고자 합니다.
Nayax (Nasdaq: NYAX) a annoncé l'acquisition de Inepro Pay, son distributeur dans la région Benelux et une filiale d'Inepro. Ce mouvement stratégique vise à renforcer la présence de Nayax en Europe, où elle génère actuellement 36 % de ses revenus mondiaux en 2024.
L'acquisition transformera Inepro Pay en un bureau Nayax à service complet aux Pays-Bas, rejoignant les bureaux européens existants au Royaume-Uni et en Allemagne. Cette consolidation devrait améliorer l'efficacité opérationnelle, optimiser le support client et tirer parti de l'expertise locale et de l'équipe de vente d'Inepro Pay pour un contact direct avec le marché.
Inepro Pay est le distributeur de Nayax depuis 2015, et l'intégration éliminera les processus redondants tout en renforçant une expérience fluide pour les commerçants. Ce mouvement s'aligne avec la mission de Nayax de simplifier le commerce et d'améliorer la fidélité des clients pour les commerçants du monde entier grâce à ses solutions de commerce unifié et de paiement.
Nayax (Nasdaq: NYAX) hat die Übernahme von Inepro Pay, seinem Distributor in der Benelux-Region und einer Tochtergesellschaft von Inepro, bekannt gegeben. Dieser strategische Schritt zielt darauf ab, die Präsenz von Nayax in Europa zu stärken, wo das Unternehmen derzeit 36 % seiner globalen Einnahmen im Jahr 2024 erzielt.
Die Übernahme wird Inepro Pay in ein vollwertiges Nayax-Büro in den Niederlanden verwandeln, das sich den bestehenden europäischen Büros im Vereinigten Königreich und in Deutschland anschließt. Diese Konsolidierung wird voraussichtlich die operative Effizienz verbessern, den Kundenservice optimieren und das lokale Fachwissen sowie das Verkaufsteam von Inepro Pay für eine direkte Markterschließung nutzen.
Inepro Pay ist seit 2015 Distributor von Nayax, und die Integration wird doppelte Prozesse beseitigen und ein nahtloses Erlebnis für Händler gewährleisten. Dieser Schritt steht im Einklang mit der Mission von Nayax, den Handel zu vereinfachen und die Kundenbindung für Händler weltweit durch seine einheitlichen Handels- und Zahlungslösungen zu verbessern.
- Consolidation eliminates duplicate processes, improving operational efficiency
- Expansion in key European market that represents 36% of global revenue
- Direct access to established local sales team and market expertise
- Strategic addition of new regional hub in Netherlands
- None.
Insights
Nayax's acquisition of Inepro Pay represents a strategic vertical integration that strengthens the company's European footprint in a region accounting for
The acquisition delivers three key strategic advantages. First, it provides direct customer access in a significant European market, potentially accelerating customer acquisition and improving retention through faster, more responsive support. Second, by bringing existing distributor expertise in-house, Nayax gains a team already intimately familiar with their products and local market dynamics. Third, it establishes a Netherlands hub complementing existing UK and German operations, creating a more comprehensive European coverage model.
While financial terms remain undisclosed, this type of vertical integration typically yields efficiency improvements through elimination of distributor margins and streamlined operations. Given Europe's substantial contribution to Nayax's revenue mix, even modest efficiency gains in this region could positively impact overall financial performance. This appears to be a logical extension of Nayax's strategy to strengthen direct market presence in core regions rather than a transformative acquisition.
The strategic acquisition consolidates Nayax’s Distribution Channels and Expands Market Reach in the Benelux
HERZLIYA, Israel, April 02, 2025 (GLOBE NEWSWIRE) -- Nayax Ltd. (Nasdaq: NYAX; TASE: NYAX), a global commerce enablement and payments platform designed to help merchants scale their business by simplifying payments and maximizing loyalty, today announced the acquisition of Inepro Pay, a subsidiary of Inepro and a Nayax distributor in the Benelux region.
Acquiring Inepro Pay will expand Nayax’s reach in the Benelux region by consolidating a trusted partnership in-house, improving efficiency, and bringing Nayax closer to its customers in the region. Nayax will leverage Inepro Pay’s deep local expertise and skilled sales team to expand direct outreach, increase Nayax’s revenue while delivering faster and better support for the customers. Additionally, consolidating Inepro Pay under Nayax’s direct ownership will eliminate duplicate processes and reinforce a seamless merchant journey.
Europe is a core market for Nayax, accounting for around
“Our goal at Nayax has always been to simplify commerce and deepen customer loyalty for merchants worldwide,” said Yair Nechmad, CEO and Chairman of Nayax. “Inepro Pay has cultivated an unparalleled understanding of our products and customers as our distributor since 2015 in the Benelux region, and we’re confident that integrating their team and back-end operations will produce remarkable outcomes for businesses across Europe.”
“Our customers frequently tell us Nayax is the engine behind their success, unifying payments, operations, and loyalty into a powerful yet flexible retail solution which spares them the hassle of managing multiple vendors,” said Jeroen Pynenburg, CEO of Inepro Group. “It has been a privilege to build-up the Benelux Nayax representation in the last 10 years, and it is a natural moment for the team joining Nayax now. This will give the enhanced resources, sales tools, and operational backbone necessary to connect more merchants with a single, unified commerce platform.”
About Nayax
Nayax is a global commerce enablement, payments and loyalty platform designed to help merchants scale their business. Nayax offers a complete solution including localized cashless payment acceptance, management suite, and loyalty tools, enabling merchants to conduct commerce anywhere, at any time. With foundations and global leadership in serving unattended retail, Nayax has transformed into a comprehensive solution focused on our customers’ growth across multiple channels. As of December 31, 2024, Nayax has 11 global offices, approximately 1,100 employees, connections to more than 80 merchant acquirers and payment method integrations and globally recognized as a payment facilitator. Nayax’s mission is to improve our customers’ revenue potential and operational efficiency. For more information, please visit www.nayax.com.
About Inepro
For more than 25 years, Inepro has been providing successful, modular solutions for authentication, payment, document accounting and telemetry in many different sectors. With 85+ people located in 8 countries, we work passionately together with our partners to come up with the best solutions. Every challenge is manageable for us. https://www.inepro.com/
Forward-Looking Statements
This press release contains statements that constitute forward-looking statements. Many of the forward-looking statements contained in this press release can be identified by the use of forward-looking words such as “anticipate,” “believe,” “could,” “expect,” “should,” “plan,” “intend,” “estimate” and “potential,” among others. Forward-looking statements include, but are not limited to, statements regarding our intent, belief or current expectations. Forward-looking statements are based on our management’s beliefs and assumptions and on information currently available to our management. Such statements are subject to risks and uncertainties, and actual results may differ materially from those expressed or implied in the forward-looking statements due to various factors, including, but not limited to: our expectations regarding general market conditions, including as a result of the COVID-19 pandemic and other global economic trends; changes in consumer tastes and preferences; fluctuations in inflation, interest rate and exchange rates in the global economic environment; the availability of qualified personnel and the ability to retain such personnel; changes in commodity costs, labor, distribution and other operating costs; our ability to implement our growth strategy; changes in government regulation and tax matters; other factors that may affect our financial condition, liquidity and results of operations; general economic, political, demographic and business conditions in Israel, including the ongoing war in Israel that began on October 7, 2023 and global perspectives regarding that conflict; the success of operating initiatives, including advertising and promotional efforts and new product and concept development by us and our competitors; and other risk factors discussed under “Risk Factors” in our annual report on Form 20-F filed with the SEC on March 4, 2025 (our "Annual Report"). The preceding list is not intended to be an exhaustive list of all of our forward-looking statements. The forward-looking statements are based on our beliefs, assumptions and expectations of future performance, taking into account the information currently available to us. These statements are only estimates based upon our current expectations and projections about future events. There are important factors that could cause our actual results, levels of activity, performance or achievements to differ materially from the results, levels of activity, performance or achievements expressed or implied by the forward-looking statements. In particular, you should consider the risks provided under “Risk Factors” in our Annual Report. You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that future results, levels of activity, performance and events and circumstances reflected in the forward-looking statements will be achieved or will occur. Each forward-looking statement speaks only as of the date of the particular statement. Except as required by law, we undertake no obligation to update publicly any forward-looking statements for any reason, to conform these statements to actual results or to changes in our expectations.
Public Relations Contact:
Scott Gamm
Strategy Voice Associates
Scott@strategyvoiceassociates.com
Investor Relations Contact:
Aaron Greenberg
Chief Strategy Officer
IR@nayax.com
FAQ
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