Nexstar Media Group Seeks Next-Generation Audience Measurement Partner
Newly Appointed Vice President of Measurement Innovation Will Lead Effort
“Nexstar has an unprecedented collection of media assets, including the largest local broadcast group in
Nexstar intends to modernize the way audience measurement is conducted and utilized with advertising clients, and recently appointed Hanna Gryncwajg as Vice President of Measurement Innovation to lead this effort and oversee the RFP process. The company has also been actively engaging with new measurement partners, working earlier this year with VideoAmp and iSpot to deliver linear and streaming audience data generated across its media platforms.
“Our work with several new measurement partners has demonstrated the benefit of fresh thinking and the need for a much more expansive set of measurement capabilities across our entire footprint," said Ms. Gryncwajg. "We are looking for innovations and roadmaps that can deliver game-changing improvements to help us maximize the effectiveness of Nexstar’s portfolio for advertisers across the whole funnel – from awareness to conversion and purchase. We need to measure what matters most, and we need to do that across all of our endpoints with speed and precision."
About Nexstar Media Group, Inc.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including more than 300,000 hours of news, sports, and entertainment programming each year. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, America’s fastest-growing national news and entertainment cable network reaching 70 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a
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Nexstar Media:
Gary Weitman
EVP & Chief Communications Officer
972/373-8800 (office)
gweitman@nexstar.tv
Investors:
Joseph Jaffoni
JCIR
212/835-8500 or nxst@jcir.com
Source: Nexstar Media Group, Inc.