Nexstar Media Appoints Stacey Lynn Schulman as Executive Vice President, Platform Marketing and Intelligence

Rhea-AI Summary

Nexstar Media Group, Inc. appoints Stacey Lynn Schulman as Executive Vice President, Platform Marketing and Intelligence. Ms. Schulman will drive demand, develop creative opportunities for advertisers, and enhance sales intelligence.

IRVING, Texas--(BUSINESS WIRE)-- Nexstar Media Group, Inc. (Nasdaq: NXST), today announced the appointment of Stacey Lynn Schulman as Executive Vice President, Platform Marketing and Intelligence, effective immediately. In this newly created position, Ms. Schulman will be responsible for driving demand and developing unique creative opportunities for advertisers to connect with Nexstar’s local and national audiences. Ms. Schulman will lead Nexstar Advertising’s integrated marketing efforts and oversee the sales intelligence business unit. She will report to Michael Strober, Nexstar’s Executive Vice President and Chief Revenue Officer, and be based in New York City.

“We are thrilled to have Stacey join our leadership team and bring her strategic vision and passion for marketing and research to Nexstar Advertising,” said Mr. Strober. “Her experience in pioneering innovative marketing strategies, combined with her expertise in media research, will play a pivotal role in advancing our platforms and enhancing our client-first sales opportunities.”

Ms. Schulman is an award-winning marketing strategist and thought-leader with more than 25 years of experience in the media industry. She has held leadership positions at some of the industry’s most prominent media companies and previously served as Chief Marketing Officer at Katz Media Group, where she oversaw the marketing and research teams across the Katz Radio and Television divisions. She also served as a member of the senior executive teams at Turner Broadcasting, Interpublic Group, and the Television Bureau of Advertising. Ms. Schulman began her career at CBS Television and has built her expertise in data-driven marketing across print, radio, cable, digital and broadcast television.

Commenting on her appointment, Ms. Schulman said, “Nexstar has built an incredible portfolio of local, national, and digital assets. I’m excited to work with this progressive team to realize the potential of more fully engaging audiences at the intersection of content and community.”

About Nexstar Media Group, Inc.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 300,000 hours of programming annually. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, America’s fastest-growing national cable news network, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240213568612/en/

Media:

Gary Weitman

EVP & Chief Communications Officer

Nexstar Media Group, Inc.

972/373-8800 or gweitman@nexstar.tv

Investors:

Joe Jaffoni or Jennifer Neuman

JCIR

212/835-8800 or nxst@jcir.com

Source: Nexstar Media Group, Inc.

FAQ

Who is the new Executive Vice President of Platform Marketing and Intelligence at Nexstar Media Group, Inc.?

Stacey Lynn Schulman is the new Executive Vice President of Platform Marketing and Intelligence at Nexstar Media Group, Inc.

What will be Stacey Lynn Schulman's responsibilities in her new role at Nexstar Media Group, Inc.?

Stacey Lynn Schulman will be responsible for driving demand, developing creative opportunities for advertisers, and overseeing the sales intelligence business unit at Nexstar Media Group, Inc.

Where will Stacey Lynn Schulman be based in her new role at Nexstar Media Group, Inc.?

Stacey Lynn Schulman will be based in New York City in her new role at Nexstar Media Group, Inc.

What is Stacey Lynn Schulman's background in the media industry?

Stacey Lynn Schulman is an award-winning marketing strategist with over 25 years of experience in the media industry. She has held leadership positions at prominent media companies and previously served as Chief Marketing Officer at Katz Media Group.

What did Michael Strober, Nexstar's Executive Vice President and Chief Revenue Officer, say about Stacey Lynn Schulman's appointment?

Michael Strober stated that they are thrilled to have Stacey join their leadership team and bring her strategic vision and passion for marketing and research to Nexstar Advertising.