STOCK TITAN

Realtor.com® Helps Home Shoppers Understand a Property's Flood Risk

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Neutral)
Tags
Rhea-AI Summary

Realtor.com has integrated flood risk information for properties available for sale and off-market, utilizing data from the First Street Foundation. This innovative feature, which rates flood risk on a scale from 1 to 10 over a 30-year mortgage, aims to empower consumers by providing essential insights into flood zones. The model is based on extensive research and collaboration with over 80 experts. Homebuyers can now access this data to make informed decisions, potentially avoiding surprises during the closing process. The flood risk information is accessible on realtor.com across web and mobile platforms.

Positive
  • Integration of flood risk information enhances transparency for homebuyers.
  • Access to comprehensive flood risk data empowers consumers in decision-making.
  • Utilization of the First Street Foundation's model ensures high accuracy and reliability.
Negative
  • None.

SANTA CLARA, Calif., Aug. 26, 2020 /PRNewswire/ -- To help consumers better understand flood risk and take necessary precautions, realtor.com® now includes flood risk information on for-sale and off-market properties. Properties now display a Flood Factor from First Street Foundation, a nonprofit research and technology group, which is a score between one and 10 that represents its cumulative risk of flooding over a 30-year mortgage. Properties also display their FEMA Flood Zone, providing realtor.com® users with a comprehensive understanding of their flood risk.

This first-of-its-kind data integration on realtor.com® will give home shoppers and homeowners easy access to previously hard-to-find information about flood risk. Users can also drill down for additional details on past, present and future risk, and explore the interactive flood map.

"Historically, determining a property's flood risk was an onerous process -- in some cases, potential buyers would have no idea a property was in a flood zone until it was flagged by the mortgage company prior to closing, or in some cases not at all," said Leslie Jordan, senior vice president of product, realtor.com® . "By surfacing this information upfront, consumers can avoid surprises and have all the information they need to make informed decisions and feel confident about the home buying process."

First Street Foundation has developed the industry's most comprehensive, climate adjusted flood risk model, assessing flood risk at the individual property level today and in the future throughout the continental U.S. The model incorporates local adaptation, includes areas not currently mapped by FEMA, and assesses risk from four types of flooding events, including riverine, rainfall, storm surge, and tidal sources. The model addresses the reality that these sources have been, and continue to be, impacted in different ways by a changing environment. The First Street Foundation Flood Model was produced in partnership with more than 80 of the world's leading hydrologists, researchers and data scientists and has been reviewed by some of the world's leading research institutions.

FEMA Flood Maps are the official public source for flood hazard information produced in support of the National Flood Insurance Program. A property that is in a Special Flood Hazard Area is identified as having flood, mudflow or flood-related erosion hazards and requires mandatory purchase of flood insurance. In order to make the most informed decisions, home shoppers should consider multiple sources of data and have a discussion with their real estate agent.

"Integrating Flood Factor on realtor.com® provides millions of current and future homeowners with a comprehensive, accessible understanding of a property's flood risk due to a changing environment over the life of a 30-year mortgage," said Matthew Eby, executive director of First Street Foundation. "By democratizing access to this information, First Street Foundation is helping homeowners protect what is likely their largest, most valuable asset: their home."

Realtor.com® aims to provide consumers with as much information as possible so they can feel confident in their real estate decisions. By better understanding a property's risk of flood, homeowners can protect their home with flood insurance and other precautionary measures.

Realtor.com®'s new flood data can help reduce flood-related surprises at the closing table. Agents and brokers can use this valuable information to provide additional context, guidance and insights to the buyers and sellers they work with. Professionals can use both the FEMA and Flood Factor™ data on realtor.com® to help reduce the number of clients who buy high-risk properties by surprise or list properties before mitigating the risk by helping their buyer and seller clients perform due diligence and increase confidence in real estate markets, particularly where FEMA does not currently map.

Flood risk data is now available on realtor.com® web, mobile web, iOS and Android apps. For more information on Flood Factor and a free online flood data visualization, visit floodfactor.com.

About realtor.com®
Realtor.com® makes buying, selling and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.

Media Contact
Nicole Murphy, nicole.murphy@move.com

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/realtorcom-helps-home-shoppers-understand-a-propertys-flood-risk-301118470.html

SOURCE realtor.com

FAQ

What new feature has realtor.com introduced regarding flood risk?

Realtor.com has integrated flood risk information from the First Street Foundation into property listings.

How does the Flood Factor rating work on realtor.com?

The Flood Factor rating ranges from 1 to 10 and represents the cumulative flood risk over a 30-year mortgage period.

What is the significance of FEMA Flood Maps in relation to realtor.com's new feature?

FEMA Flood Maps provide official flood hazard information, and realtor.com now incorporates this, along with Flood Factor data, to inform homebuyers effectively.

How can homebuyers benefit from the flood risk information on realtor.com?

Homebuyers can avoid unexpected flood risks during the purchasing process, enabling them to make more informed decisions.

When was the flood risk data feature launched on realtor.com?

The flood risk data feature was launched on August 26, 2020.

News Corporation

NASDAQ:NWSA

NWSA Rankings

NWSA Latest News

NWSA Stock Data

15.79B
490.70M
0.08%
103.13%
0.96%
Entertainment
Newspapers: Publishing Or Publishing & Printing
Link
United States of America
NEW YORK