New Study from Realtor.com® Finds Movers Spend More than $17,000 on Average Setting Up Their Homes and Establishing New Routines
A new Realtor.com® survey reveals that movers spend an average of $17,000 setting up their new homes, with Realtor.com® users spending nearly $20,000. The study highlights that 36% of movers feel excited on moving day, challenging traditional views of moving as purely stressful.
Key findings show that cleaning is important in making a house feel like home, with over 60% preferring DIY cleaning. 61% of movers tried new cleaning products, and 51% opted for organic options. Connectivity is also vital, with 60% installing internet before moving day, and 35% adopting 5G in their new homes.
The survey also revealed that movers are open to brand experimentation, with one-third purchasing vehicles within 12 months of moving. Notable life events among movers included promotions (39%), new jobs (21%), and having children (16%). Most moves (68%) occur within 50 miles of previous residences, with single-family homes being the most common purchase (55%).
Un nuovo sondaggio di Realtor.com® rivela che chi si trasferisce spende in media $17.000 per allestire le proprie nuove case, con gli utenti di Realtor.com® che spendono quasi $20.000. Lo studio evidenzia che 36% delle persone che si trasferiscono si sentono entusiaste il giorno del trasloco, sfidando le opinioni tradizionali che vedono il trasloco come un momento puramente stressante.
I risultati chiave mostrano che pulire è importante per far sentire una casa come un vero hogar, con oltre 60% che preferiscono la pulizia fai-da-te. 61% di chi si trasferisce ha provato nuovi prodotti per la pulizia e 51% ha optato per opzioni biologiche. La connettività è anche fondamentale, con 60% che installano internet prima del giorno del trasloco, e 35% che adottano il 5G nelle loro nuove case.
Il sondaggio ha anche rivelato che chi si trasferisce è aperto a sperimentare nuovi marchi, con un terzo che acquista veicoli entro 12 mesi dal trasloco. Eventi significativi nella vita di chi si trasferisce includono promozioni (39%), nuovi lavori (21%) e la nascita di figli (16%). La maggior parte dei traslochi (68%) avviene entro 50 miglia dalle precedenti residenze, con le case unifamiliari che rappresentano l'acquisto più comune (55%).
Una nueva encuesta de Realtor.com® revela que quienes se mudan gastan un promedio de $17,000 para establecer sus nuevos hogares, con los usuarios de Realtor.com® gastando casi $20,000. El estudio destaca que 36% de los que se mudan se sienten emocionados el día de la mudanza, desafiando las opiniones tradicionales que ven la mudanza como algo puramente estresante.
Los hallazgos clave muestran que limpiar es importante para hacer que una casa se sienta como un hogar, con más del 60% prefiriendo la limpieza DIY. 61% de los que se mudan probaron nuevos productos de limpieza, y 51% optaron por opciones orgánicas. La conectividad también es vital, con 60% instalando internet antes del día de la mudanza, y 35% adoptando 5G en sus nuevos hogares.
La encuesta también reveló que los que se mudan están abiertos a experimentar con marcas, con un tercio comprando vehículos dentro de los 12 meses posteriores a la mudanza. Los eventos significativos en la vida de los que se mudan incluyen promociones (39%), nuevos trabajos (21%) y tener hijos (16%). La mayoría de las mudanzas (68%) ocurren dentro de 50 millas de las residencias anteriores, siendo las casas unifamiliares la compra más común (55%).
새로운 Realtor.com® 설문조사에 따르면, 이사하는 사람들은 새 집을 꾸미는 데 평균 $17,000을 지출하며, Realtor.com® 사용자는 거의 $20,000을 지출합니다. 이 연구는 36%의 이사하는 사람들이 이사 당일에 흥분을 느낀다고 강조하며, 이사를 순전히 스트레스가 많은 일로 보는 전통적인 관점에 도전합니다.
주요 발견 사항은 청소가 집을 집답게 만드는 데 중요하다는 것을 보여주며, 60% 이상이 DIY 청소를 선호합니다. 61%의 이사하는 사람들이 새로운 청소 제품을 시도했으며, 51%는 유기농 옵션을 선택했습니다. 연결성 또한 중요하며, 60%가 이사 당일 전에 인터넷을 설치하고, 35%가 새로운 집에서 5G를 채택했습니다.
설문조사에서는 이사하는 사람들이 브랜드 실험에 열려 있으며, 삼분의 일이 이사 후 12개월 이내에 차량을 구매했다고 밝혔습니다. 이사하는 사람들 사이의 주요 생활 사건으로는 승진 (39%), 새로운 직장 (21%), 그리고 자녀 출산 (16%)이 포함되었습니다. 대부분의 이사는 (68%) 이전 거주지에서 50마일 이내에서 발생하며, 단독 주택이 가장 일반적인 구매 유형입니다 (55%).
Une nouvelle enquête de Realtor.com® révèle que les personnes qui déménagent dépensent en moyenne $17,000 pour aménager leurs nouveaux foyers, avec les utilisateurs de Realtor.com® dépensant près de $20,000. L'étude souligne que 36% des personnes qui déménagent se sentent excitées le jour du déménagement, remettant en question les idées traditionnelles qui considèrent le déménagement comme purement stressant.
Les résultats clés montrent que nettoyer est important pour faire d'une maison un foyer, avec plus de 60% préférant le nettoyage DIY. 61% des déménageurs ont essayé de nouveaux produits de nettoyage, et 51% ont opté pour des options biologiques. La connectivité est également essentielle, avec 60% installant Internet avant le jour du déménagement, et 35% adoptant la 5G dans leurs nouveaux foyers.
L'enquête a également révélé que les déménageurs sont ouverts à l'expérimentation de marques, avec un tiers achetant des véhicules dans les 12 mois suivant le déménagement. Les événements de vie notables parmi les déménageurs comprenaient des promotions (39%), de nouveaux emplois (21%) et la naissance d'enfants (16%). La plupart des déménagements (68%) se produisent à moins de 50 miles des résidences précédentes, les maisons unifamiliales étant l'achat le plus courant (55%).
Eine neue Umfrage von Realtor.com® zeigt, dass Umziehende im Durchschnitt $17.000 für die Einrichtung ihrer neuen Häuser ausgeben, während die Nutzer von Realtor.com® fast $20.000 ausgeben. Die Studie hebt hervor, dass 36% der Umziehenden am Umzugstag aufgeregt sind, was die traditionelle Sichtweise, dass Umzüge ausschließlich stressig sind, in Frage stellt.
Wichtige Ergebnisse zeigen, dass Reinigung wichtig ist, um ein Haus wie ein Zuhause zu fühlen, wobei über 60% die DIY-Reinigung bevorzugen. 61% der Umziehenden haben neue Reinigungsprodukte ausprobiert, und 51% haben sich für biologische Optionen entschieden. Konnektivität ist ebenfalls entscheidend, wobei 60% das Internet vor dem Umzugstag installieren und 35% 5G in ihren neuen Häusern nutzen.
Die Umfrage ergab auch, dass Umziehende offen für Markenexperimente sind, wobei ein Drittel innerhalb von 12 Monaten nach dem Umzug Fahrzeuge kauft. Bedeutende Lebensereignisse unter Umziehenden umfassten Beförderungen (39%), neue Jobs (21%) und die Geburt von Kindern (16%). Die meisten Umzüge (68%) erfolgen innerhalb von 50 Meilen von den vorherigen Wohnorten, wobei Einfamilienhäuser die häufigste Kaufentscheidung sind (55%).
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"Traditionally moving is seen as a disruptive life event, but our research found that moving is a mix of joy, excitement and relief after the stress of the buying process, and it presents an opportunity where people are often more open to new products and services," said Laura Eddy, vice president of Research and Insights at Realtor.com®. "It's a moment of possibility—one where people are open to trying new things and spending both time and money to settle into their new homes."
For Recent Movers, Cleaning is a Key Step to Making their New House a Home
For movers, cleaning is more than a chore—it's an act of emotional connection, fostering pride and accomplishment in making a new house feel like home. Many movers prefer to deep clean their homes themselves. Over
Movers explored brands within the cleaning space. Nearly two out of three,
This survey also found Realtor.com® users are more likely than the average mover to deep clean their bathroom (
Connectivity is a Key Priority During the Moving Process
Connectivity is a priority for today's movers with families ensuring their new homes are ready for seamless work-from-home setups, remote learning, and streaming entertainment. Over
Additionally this survey showed that the use of 5G internet is on the rise with
Moving is an Opportunity for Brand Experimentation
Movers are uniquely open to trying new brands and often make big purchase decisions in the year before a move. Nearly one in three surveyed movers purchased or leased a vehicle in the past 12 months, with
Movers are also taking the opportunity to switch and add new coverage to their homeowner's insurance policies. A third (
Additional insights from the survey include:
- The three most common life events for movers within the past 12 months were promotions and/or pay increases (
39% ), new jobs (21% ), and having a child (16% ) - Existing single-family homes are the most bought type of home (
55% ) - Most movers (
68% ) relocate 50 miles or less from their previous residence - One in four movers did an online search to find their movers during their move
- Neighborhood safety and crime rates are the top influencers on the home purchase
- Nearly equal proportions of movers prioritize the neighborhood versus the house itself
- Most repeat buyers buy a larger, more expensive home than their previous one
- Four in ten movers use a storage unit during their moving process, with most being for less than three-month duration
To learn more about this report and the modern movers' mindset, check out the report here.
Methodology
Quantitative brand blind online survey among P12M home buyers who had completed their move (n=2006). Research conducted in October 2024 by the Realtor.com® Research & Insights Team in partnership with GfK/NielsenIQ. Note: Realtor.com® Users refers to Movers who used a real estate website/app during their home search process and reported using Realtor.com®.
About Realtor.com®
Realtor.com® pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.
Media contact: Mallory Micetich, press@realtor.com
View original content:https://www.prnewswire.com/news-releases/new-study-from-realtorcom-finds-movers-spend-more-than-17-000-on-average-setting-up-their-homes-and-establishing-new-routines-302422426.html
SOURCE Realtor.com
FAQ
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