Rubbermaid® and Emily Henderson Team Up to Elevate Spring Cleaning with Brilliance™ Pantry Containers

Rhea-AI Summary

Rubbermaid has partnered with stylist Emily Henderson to promote organization in homes using Rubbermaid Brilliance Pantry containers. The collaboration emphasizes spring cleaning and the psychological benefits of an organized space. Henderson provides tips for pantry organization, including buying in bulk, decanting goods, and maximizing space with stackable containers. The Rubbermaid Brilliance Pantry line features air-tight seals, modular designs, and stain-resistant materials, aiming to enhance functionality and aesthetics in kitchens. The containers are available at major retailers such as Amazon, Target, and Walmart.

Positive

• Collaboration with stylist Emily Henderson enhances brand visibility and consumer engagement.
• Rubbermaid Brilliance Pantry containers provide innovative storage solutions with a 100% airtight seal.
• The product line features stackable designs, appealing to consumers with space constraints.
• Available at major retailers, increasing market accessibility.

Negative

• None.

ATLANTA, April 14, 2021 /PRNewswire/ -- With spring in full swing, there's no better time to organize at home. Rubbermaid® Incorporated, the maker of innovative, solution-based food storage and organization products, is partnering with stylist and interior designer Emily Henderson to show people how outer order at home can lead to inner calm, with the help of Rubbermaid Brilliance® Pantry containers. To help make home feel a little more peaceful, one of the top places Henderson recommends tackling is the often-overlooked pantry.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8880551-elevate-spring-cleaning-with-rubbermaid-brilliance-pantry-containers-and-emily-henderson/

"A perfectly organized pantry doesn't just make life more efficient – it also makes you feel better, knowing your space is in order and you have something beautiful to look at inside the kitchen," said Henderson. "No matter your pantry's quirks, size and shape, I've found that Rubbermaid Brilliance Pantry containers make it easy to store and organize pantry essentials like rice, pasta and flour, thanks to its stackable design!"

Henderson offers the following tips to achieve a beautifully organized pantry:

• Buy in bulk: This saves on packaging waste and offers a better glimpse of what foods you have and how much – and prevents a last-minute run to the store for a missing ingredient mid-meal.
• Decant: Decanting means moving pantry staples from their original packaging into a different container like Brilliance Pantry, usually a clear and labeled one. Being able to see what and how much is inside, knowing where containers are, and making them easy to grab not only looks good but also makes cooking, packing lunches and baking more efficient.
• Create a hierarchy: Keep snacks like pretzels, cookies, and bars at a lower height, as it's easier to reach. Everyday cooking items like rice, pasta and dry beans should be placed a bit higher, followed by baking ingredients – and anything else used less often – up top. Whether the pantry is big or small, Brilliance Pantry containers come in a variety of sizes to store and organize any amount of food.
• Adapt to your space: If you keep a system, it doesn't matter if you have a walk-in pantry or only a few shelves to work with. Choose containers like Brilliance Pantry that are modular and stackable to maximize vertical space, then designate sections for certain tasks.

"After a year of increased time at home, now is a good time to refresh spaces and make them more enjoyable as well as functional," said Kris Malkoski, CEO, Food Business Unit at Newell Brands. "With Rubbermaid Brilliance Pantry containers, we hope people can feel calmer in even the smallest of areas, like a pantry. We're excited to offer our organizational experience and proven product solutions along with Emily Henderson's expertise, and show simple ways to make this important part of the home a more inviting space."

Rubbermaid Brilliance Pantry food storage containers keep pantry essentials like flour, sugar, cereal, snacks, coffee – and even pet food – fresh with its 100 percent airtight seal. The containers' space-saving modular and stackable design allows users to customize the way their pantry is organized, no matter its size. Rubbermaid Brilliance Pantry also features:

• An innovative 2-latch lid that forms 100 percent airtight seal around the container to keep pantry staples fresh.
• Elevated, crystal-clear containers give a 360-degree, premium look into what's inside.
• Shatter-resistant lids and bases made of StainShield™ plastic are stain and odor-resistant, keeping the containers looking like new for as long as possible.
• BPA-free and dishwasher-safe design.

Rubbermaid Brilliance Pantry containers range from 0.5 cups to 16 cups and can be purchased at retailers nationwide including Amazon, Target and Walmart. Find the perfect size set for your pantry by searching Rubbermaid Brilliance Pantry on the site.

For more details on the product line, visit www.Rubbermaid.com and follow @em_henderson for additional tips to create a pantry you'll be excited to visit again and again.

About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid®, Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Contigo®, First Alert®, Mapa®, Spontex® and Yankee Candle®.  Newell Brands is committed to enhancing the lives of consumers around the world with planet friendly, innovative and attractive products that create moments of joy and provide peace of mind.

About Rubbermaid 
Rubbermaid Incorporated is a leader in developing innovative, high-quality solutions that help consumers keep their homes in order. Widely recognized and trusted, Rubbermaid designs and markets a full range of organization, storage and cleaning products to keep the home – including closets, garages, kitchens and outdoor spaces – neat and functional, freeing consumers to enjoy life. Rubbermaid (www.rubbermaid.com) is part of Newell Brands' global portfolio of brands. 

CONTACT:  
Caitlin Watkins
Newell Brands
470.328.9601 
Caitlin.Watkins@newellco.com 

CONTACT:
Alyssa Schor 
Zeno Group for Rubbermaid
312.396.9713
Alyssa.Schor@zenogroup.com

 

 

 

 

 

 

 

View original content:http://www.prnewswire.com/news-releases/rubbermaid-and-emily-henderson-team-up-to-elevate-spring-cleaning-with-brilliance-pantry-containers-301268120.html

SOURCE Rubbermaid

FAQ

What is the purpose of Rubbermaid's partnership with Emily Henderson?

Rubbermaid's partnership with Emily Henderson aims to promote home organization and showcase the benefits of using Rubbermaid Brilliance Pantry containers during spring cleaning.

What features do Rubbermaid Brilliance Pantry containers offer?

Rubbermaid Brilliance Pantry containers offer a 100% airtight seal, stain-resistant materials, and a modular design that allows for efficient pantry organization.

Where can I buy Rubbermaid Brilliance Pantry containers?

Rubbermaid Brilliance Pantry containers are available at major retailers including Amazon, Target, and Walmart.

What are some pantry organization tips from Emily Henderson?

Emily Henderson suggests buying in bulk, decanting pantry staples into clear containers, creating a hierarchy for easy access, and adapting storage solutions to fit available space.

What brand is behind Rubbermaid Brilliance Pantry containers?

Rubbermaid Brilliance Pantry containers are part of Newell Brands, a leading global consumer goods company.