Rubbermaid Commercial Products® Hosts Fourth Annual Behind the Scenes of Clean Campaign, Celebrating Cleaning and Facility Maintenance Professionals Across the U.S.
Rubbermaid Commercial Products (RCP), a Newell Brands (NASDAQ: NWL) subsidiary, announced the launch of its fourth annual Behind the Scenes of Clean campaign, a nationwide initiative recognizing custodians and cleaning professionals.
The 2025 campaign aims to honor over 21,000 professionals, expanding from the 2024 program which recognized 17,000 workers. The initiative includes appreciation events nationwide, featuring meals, product giveaways, and leadership engagement opportunities, coinciding with National Custodian Day and Environmental Services Week.
Since its 2022 launch, the program has seen significant growth, with the 2024 campaign quadrupling its events compared to the previous year. RCP, established in 1968, continues its 55-year legacy of supporting facility maintenance teams with commercial cleaning solutions.
Rubbermaid Commercial Products (RCP), una filiale di Newell Brands (NASDAQ: NWL), ha annunciato il lancio della quarta campagna annuale Behind the Scenes of Clean, un’iniziativa nazionale che riconosce custodi e professionisti della pulizia.
La campagna 2025 intende onorare oltre 21.000 professionisti, ampliando il programma del 2024 che aveva riconosciuto 17.000 lavoratori. L’iniziativa prevede eventi di apprezzamento a livello nazionale, con pasti, omaggi di prodotti e opportunità di coinvolgimento della leadership, in coincidenza con il National Custodian Day e la Environmental Services Week.
Dal suo lancio nel 2022, il programma è cresciuto notevolmente, con la campagna 2024 che ha quadruplicato gli eventi rispetto all’anno precedente. RCP, fondata nel 1968, continua la sua eredità di 55 anni nel supportare i team di manutenzione degli impianti con soluzioni di pulizia commerciale.
Rubbermaid Commercial Products (RCP), una subsidiaria de Newell Brands (NASDAQ: NWL), anunció el lanzamiento de su cuarta campaña anual Behind the Scenes of Clean, una iniciativa nacional que reconoce a los conserjes y profesionales de la limpieza.
La campaña 2025 tiene como objetivo honrar a más de 21,000 profesionales, ampliando el programa de 2024 que reconoció a 17,000 trabajadores. La iniciativa incluye eventos de agradecimiento a nivel nacional, con comidas, obsequios de productos y oportunidades de participación de la dirección, coincidiendo con el Día Nacional del Conserje y la Semana de Servicios Ambientales.
Desde su lanzamiento en 2022, el programa ha experimentado un crecimiento significativo, y la campaña 2024 cuadruplicó sus eventos en comparación con el año anterior. RCP, fundada en 1968, continúa su legado de 55 años apoyando a los equipos de mantenimiento de instalaciones con soluciones de limpieza comercial.
Rubbermaid Commercial Products (RCP), 뉴웰 Brands(NASDAQ: NWL)의 자회사로, 네 번째 연례 Behind the Scenes of Clean 캠페인 출시를 발표했습니다. 이 캠페인은 전국적으로 관리인과 청소 전문가를 인정하는 이니셔티브입니다.
2025년 캠페인은 21,000명 이상의 전문가를 기리는 것을 목표로 하며, 2024년 프로그램에서 17,000명을 인정했던 것을 확장합니다. 이 이니셔티브에는 전국 규모의 감사 행사, 식사, 제품 증정, 리더십 참여 기회가 포함되며 National Custodian Day 및 Environmental Services Week와 함께합니다.
2022년 시작 이후 이 프로그램은 크게 성장했으며, 2024년 캠페인은 전년 대비 이벤트를 4배로 늘렸습니다. 1968년에 설립된 RCP는 상업용 청소 솔루션으로 시설 관리 팀을 55년째 지원하고 있습니다.
Rubbermaid Commercial Products (RCP), filiale de Newell Brands (NASDAQ: NWL), a annoncé le lancement de sa quatrième campagne annuelle Behind the Scenes of Clean, une initiative nationale reconnaissant les concierges et les professionnels du nettoyage.
La campagne 2025 vise à honorer plus de 21 000 professionnels, étendant le programme 2024 qui avait reconnu 17 000 travailleurs. L’initiative comprend des événements d’appréciation à l’échelle nationale, avec des repas, des cadeaux de produits et des opportunités d’engagement de la direction, coïncidant avec la Journée nationale des concierges et la Semaine des services environnementaux.
Depuis son lancement en 2022, le programme a connu une croissance significative, et la campagne 2024 a quadruplé le nombre d’événements par rapport à l’année précédente. RCP, fondée en 1968, poursuit son héritage de 55 ans en soutenant les équipes de maintenance des installations avec des solutions de nettoyage commerciales.
Rubbermaid Commercial Products (RCP), eine Tochtergesellschaft von Newell Brands (NASDAQ: NWL), gab den Start der vierten jährlichen Behind the Scenes of Clean-Kampagne bekannt, einer landesweiten Initiative zur Würdigung von Hausmeistern und Reinigungskräften.
Die Kampagne 2025 zielt darauf ab, über 21.000 Fachkräfte zu ehren und damit das Programm 2024 auszuweiten, das 17.000 Arbeiter anerkannt hatte. Die Initiative umfasst landesweite Anerkennungsveranstaltungen mit Essen, Produktverteilungen und Führungsbeteiligungsmöglichkeiten, zeitgleich mit dem National Custodian Day und der Environmental Services Week.
Seit dem Start im Jahr 2022 hat das Programm erheblich an Bedeutung gewonnen; die Kampagne 2024 vervierfachte die Veranstaltungen im Vergleich zum Vorjahr. RCP, 1968 gegründet, setzt seine 55-jährige Tradition fort, Facility-Maintenance-Teams mit kommerziellen Reinigungslösungen zu unterstützen.
Rubbermaid Commercial Products (RCP)، شركة فرعية من Newell Brands (NASDAQ: NWL)، أعلنت عن إطلاق حملتها الرابعة Behind the Scenes of Clean، وهي مبادرة على مستوى البلاد لتكريم الأمناء والمتخصصين في التنظيف.
تهدف حملة 2025 إلى تكريم أكثر من 21,000 محترف، وتوسيع البرنامج 2024 الذي اعترف بـ 17,000 عامل. تشمل المبادرة فعاليات تقدير على مستوى البلاد، وتتضمن وجبات وتوزيع منتجات وفرص مشاركة القيادة، تتزامن مع اليوم الوطني للأمناء وأسبوع الخدمات البيئية.
منذ إطلاقها في 2022، شهد البرنامج نمواً ملحوظاً، حيث ضاعفت حملة 2024 عدد الفعاليات مقارنة بالعام السابق. تأسست RCP عام 1968، وتواصل إرثها البالغ 55 عاماً في دعم فرق صيانة المرافق بحلول تنظيف تجارية.
Rubbermaid Commercial Products (RCP)，是 Newell Brands（纳斯达克股票代码：NWL）的子公司，宣布推出第四届年度 Behind the Scenes of Clean 活动，这是一项全国性的倡议，表彰清洁保洁人员和清洁专业人士。
2025 年的活动旨在表彰超过 21,000 名专业人员，较 2024 年认可的 17,000 名有所扩大。该倡议包括全国范围的致谢活动，提供餐食、产品赠品和领导层参与机会，并与国家清洁人员日和环境服务周同期举行。
自 2022 年启动以来，该计划实现显著增长，2024 年的活动数量较前一年翻了四倍。RCP 成立于 1968 年，继续以 55 年的传统支持设施维护团队，提供商业清洁解决方案。
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RCP continues year-round recognition with appreciation events nationwide, celebrating the essential workers who keep communities safe, clean and welcoming
Now in its fourth year, the initiative coincides with National Custodian Day (October 2) and Environmental Services Week (Beginning September 8), spotlighting the essential contributions of the people who keep schools, hospitals, workplaces, and public spaces clean, safe, and welcoming every day.
A Growing Tradition of Recognition
Launched in 2022, the initiative shines a spotlight on the cleaning and environmental service professionals whose critical contributions too often go unseen. Behind the Scenes of Clean has evolved into an annual tradition of gratitude. The record-breaking 2024 campaign quadrupled the number of celebratory events from the prior year and extended thanks to five times as many cleaning professionals – totaling over 17,000.
How RCP Is Celebrating in 2025
Building on that incredible momentum, the 2025 campaign will expand its reach to honor over 21,000 professionals with nationwide appreciation events throughout Environmental Services Week and National Custodian Day. From meals and product giveaways to opportunities for direct leadership engagement, each event is designed to deliver meaningful recognition and gratitude to the people who engage with RCP's products daily in service of their communities.
"Behind the Scenes of Clean has grown to become a true movement of appreciation," said Robert Posthauer, President, Home & Commercial – Commercial at Newell Brands. "Cleaning and facility maintenance professionals play a vital role in the health and safety of every community, and it is a privilege to continue building this tradition of gratitude, ensuring these behind-the-scenes heroes receive the recognition they deserve all year long."
More Than Just Cleaning Products: A Legacy of Support
For more than 55 years, RCP has helped custodians and facility teams succeed with durable, innovative solutions – from BRUTE® heavy-duty trash cans and HYGEN® microfiber cleaning systems to safety signage, washroom innovations and foodservice solutions. From refuse and recycling to cleaning, safety, washroom, material handling and foodservice solutions, RCP delivers reliable tools designed to meet the toughest demands of commercial environments.
Join the Movement
Behind the Scenes of Clean encourages businesses, institutions and individuals alike to pause, notice and thank the cleaning professionals who go above and beyond to keep public spaces clean and functioning safely.
For more information on Behind the Scenes of Clean and to learn ways to show appreciation in your community, visit www.rubbermaidcommercial.com/BTSOC
About Rubbermaid Commercial Products
Rubbermaid Commercial Products (RCP), headquartered in
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie®, Graco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex® and Campingaz®. Newell Brands is focused on delighting consumers by lighting up everyday moments.
This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.
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SOURCE Newell Brands
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