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Newell Brands’ Sharpie and Paper Mate Pledge $1 Million to Boys & Girls Clubs of America to Inspire Creativity and Empower Youth Nationwide

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Sharpie and Paper Mate, part of Newell Brands (NWL), have announced a three-year $1 million partnership with Boys & Girls Clubs of America to support arts programming nationwide. The partnership, part of the brands' "Let's Get Creative" campaign, aims to inspire creativity and empower youth. The contribution includes $600,000 in monetary donations and $400,000 in products over three years.

The initiative will enhance arts programs in Clubs and provide essential school supplies. The brands will also host three interactive events annually in Atlanta, Charlotte, and New York for Club members. Sharpie was a Gold Sponsor at the 2024 National Keystone Conference, showcasing their Creative Markers in a "Sip and Create" experience for teen attendees.

Sharpie e Paper Mate, parte di Newell Brands (NWL), hanno annunciato una partnership triennale da 1 milione di dollari con Boys & Girls Clubs of America per sostenere i programmi artistici a livello nazionale. La partnership, parte della campagna "Let's Get Creative" dei marchi, mira a ispirare la creatività e responsabilizzare i giovani. Il contributo include 600.000 dollari in donazioni monetarie e 400.000 dollari in prodotti nel corso di tre anni.

La iniziativa migliorerà i programmi artistici nei Club e fornirà forniture scolastiche essenziali. I marchi organizzeranno anche tre eventi interattivi annuali ad Atlanta, Charlotte e New York per i membri del Club. Sharpie è stato Gold Sponsor della 2024 National Keystone Conference, presentando i loro Creative Markers in un'esperienza "Sip and Create" per i partecipanti adolescenti.

Sharpie y Paper Mate, parte de Newell Brands (NWL), han anunciado una asociación de tres años por 1 millón de dólares con Boys & Girls Clubs of America para apoyar programas artísticos a nivel nacional. La asociación, parte de la campaña "Let's Get Creative" de las marcas, tiene como objetivo inspirar la creatividad y empoderar a los jóvenes. La contribución incluye 600,000 dólares en donaciones monetarias y 400,000 dólares en productos durante tres años.

La iniciativa mejorará los programas artísticos en los Clubes y proporcionará suministros escolares esenciales. Las marcas también organizarán tres eventos interactivos anuales en Atlanta, Charlotte y Nueva York para los miembros del Club. Sharpie fue patrocinador oro en la 2024 National Keystone Conference, mostrando sus Creative Markers en una experiencia "Sip and Create" para los asistentes adolescentes.

SharpiePaper Mate, Newell Brands (NWL)의 일원,는 Boys & Girls Clubs of America와 함께 3년 동안 100만 달러 규모의 파트너십을 발표했습니다. 이 파트너십은 브랜드의 "Let's Get Creative" 캠페인의 일환으로, 창의력을 고취하고 청소년을 강화하는 것을 목표로 하고 있습니다. 기부액은 600,000달러의 금전 기부400,000달러 상당의 제품을 포함합니다.

이 이니셔티브는 클럽의 예술 프로그램을 향상시키고 필수 학용품을 제공합니다. 브랜드는 또한 클럽 회원들을 위해 애틀랜타, 샬럿, 뉴욕에서 매년 3개의 인터랙티브 이벤트를 개최할 것입니다. Sharpie는 2024 National Keystone Conference에서 골드 스폰서로 참여하여 청소년 참석자를 위한 "Sip and Create" 경험에서 그들의 Creative Markers를 선보였습니다.

Sharpie et Paper Mate, faisant partie de Newell Brands (NWL), ont annoncé un partenariat de trois ans d'un million de dollars avec Boys & Girls Clubs of America pour soutenir des programmes artistiques à l'échelle nationale. Ce partenariat, faisant partie de la campagne "Let's Get Creative" des marques, vise à inspirer la créativité et autonomiser les jeunes. La contribution comprend 600 000 dollars en dons monétaires et 400 000 dollars en produits sur une période de trois ans.

Cette initiative améliorera les programmes artistiques dans les Clubs et fournira des fournitures scolaires essentielles. Les marques organiseront également trois événements interactifs annuels à Atlanta, Charlotte et New York pour les membres des Clubs. Sharpie était sponsor doré lors de la 2024 National Keystone Conference, mettant en avant leurs Creative Markers dans une expérience "Sip and Create" pour les adolescents présents.

Sharpie und Paper Mate, Teile von Newell Brands (NWL), haben eine drei Jahre dauernde Partnerschaft im Wert von 1 Million Dollar mit Boys & Girls Clubs of America angekündigt, um Kunstprogramme landesweit zu unterstützen. Die Partnerschaft, Teil der Kampagne "Let's Get Creative" der Marken, zielt darauf ab, Kreativität zu inspirieren und Jugendliche zu empowern. Der Beitrag umfasst 600.000 Dollar an Geldspenden und 400.000 Dollar an Produkten über drei Jahre.

Die Initiative wird Kunstprogramme in den Clubs verbessern und essentielle Schulmaterialien bereitstellen. Die Marken werden auch drei interaktive Veranstaltungen jährlich in Atlanta, Charlotte und New York für Clubmitglieder ausrichten. Sharpie war Gold-Sponsor bei der 2024 National Keystone Conference und präsentierte ihre Creative Markers in einem "Sip and Create" Erlebnis für jugendliche Teilnehmer.

Positive
  • Partnership with Boys & Girls Clubs of America enhances brand visibility and social responsibility image
  • Three-year commitment demonstrates long-term investment in community engagement
  • Product donations may lead to increased brand loyalty among young consumers
Negative
  • None.

Multiyear partnership supports arts programming to encourage creative expression, spark imagination and provide clubgoers with the tools to thrive in and out of the classroom

ATLANTA--(BUSINESS WIRE)-- Sharpie® and Paper Mate®, two of the world’s leading writing brands, part of Newell Brands’ global portfolio, have announced a three-year $1 million partnership with Boys & Girls Clubs of America aimed at investing in the organization’s U.S. arts programming and helping to instill confidence and unleash creativity in kids and teens. The partnership underscores Sharpie and Paper Mate’s commitment to democratizing creative expression and serving the communities in which they operate. It is part of the brands’ “Let's Get Creative" campaign, launched in early 2024, to celebrate the release of Sharpie® Creative Markers and Paper Mate® InkJoy® Gel Bright! Pens.

“We are honored to partner with Boys & Girls Clubs of America in their mission to enable all young people to reach their full potential,” said Kris Malkoski, Segment CEO of Learning & Development at Newell Brands. “Through the Sharpie and Paper Mate partnership, we can help clubgoers unlock their creativity to make a positive impact in their local community.”

Gina Lazaro, Vice President of Brand Marketing for Newell’s Writing business, added, “We believe every child should have the opportunity to express themselves creatively, and we want to empower them with the tools to do just that. Through the partnership with Boys & Girls Clubs of America, our brands can build confidence and foster creativity.”

As part of the partnership, the brands will contribute $600,000 in monetary donations and $400,000 in products over three years. The donations will support enhancements to Boys & Girls Clubs of America’s arts programming, among their Clubs' most popular program areas. Additionally, the brands will serve as Back-to-School partners, providing essential school supplies so students can thrive in and out of the classroom.

“We know that access to creative resources benefits young people in a number of ways, including academics,” said Chad Hartman, National Vice President, Corporate Partnerships & Engagement at Boys & Girls Clubs of America. “Through our partnership with Sharpie and Paper Mate, we'll be able to expand and update our arts programming so that even more youth have access through our Clubs and can thrive this back-to-school season.”

To further the impact of this partnership, the brands will join forces this year to host three interactive events annually for a three-year period in Atlanta, GA, Charlotte, NC and New York, where Boys & Girls Clubs’ members will interact with the new products, create art and learn new skills. Sharpie and Newell Brands were also a Gold Sponsor at the Boys & Girls Clubs of America’s 2024 National Keystone Conference, an annual gathering of teen leaders from Boys & Girls Clubs across the country and U.S. military installations around the world. Nearly 1,500 teens and advisors attended this three-day event. Sharpie® Creative Markers were at the forefront of a “Sip and Create” experience for the attendees, and Newell Brands was an exhibitor at the conference’s College & Career Expo.

For more information about Boys & Girls Clubs of America, visit their website.

For more information about how Newell Brands gives back, visit here.

About Sharpie: In 1964, the iconic Sharpie Fine Point black marker became the first pen-style permanent marker, and today, Sharpie offers a wide selection of permanent markers, pens, highlighters, and more for the classroom, office, and home. Designed for precision and performance, Sharpie marking and writing instruments are offered in a variety of specialty and art styles. Sharpie is part of Newell Brands' global portfolio of leading brands. For more information, visit www.Sharpie.com.

About Paper Mate: For more than 75 years, Paper Mate has been a leader in the world of writing instruments, providing progressive, performance-driven pens, pencils and correction products. Today, with its recognizable two hearts logo, Paper Mate offers a wide range of products to help create meaningful connections through writing. Paper Mate is part of Newell Brands' global portfolio of leading brands.

For more information, please visit www.papermate.com and follow the brand on Instagram: @paper_mate.

About Newell Brands

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, DYMO, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. Newell Brands is focused on delighting consumers by lighting up everyday moments. This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.

About Boys & Girls Clubs of America

For more than 160 years, Boys & Girls Clubs of America (BGCA.org) has provided a safe place for kids and teens to learn and grow. Clubs offer caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Boys & Girls Clubs programming promotes academic success, good character and leadership, and healthy lifestyles. Over 5,400 Clubs serve 3.3 million young people through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. The national headquarters is located in Atlanta. Learn more about Boys & Girls Clubs of America on Facebook and X (formerly Twitter).

Media:

Newell Brands

Danielle Clark

Senior Manager, Corporate Communications

1+ (404) 7830419

Source: Newell Brands

FAQ

How much is Newell Brands (NWL) investing in the Boys & Girls Clubs of America partnership?

Newell Brands' Sharpie and Paper Mate are investing $1 million over three years in their partnership with Boys & Girls Clubs of America. This includes $600,000 in monetary donations and $400,000 in product donations.

What is the purpose of Newell Brands' (NWL) partnership with Boys & Girls Clubs of America?

The partnership aims to invest in arts programming, inspire creativity, and empower youth nationwide. It supports enhancements to Boys & Girls Clubs of America's arts programs and provides essential school supplies to help students thrive in and out of the classroom.

Where will Newell Brands (NWL) host interactive events for Boys & Girls Clubs members?

Newell Brands' Sharpie and Paper Mate will host three interactive events annually for three years in Atlanta, GA, Charlotte, NC, and New York. These events will allow Boys & Girls Clubs members to interact with new products, create art, and learn new skills.

What role did Newell Brands (NWL) play in the 2024 National Keystone Conference?

Sharpie and Newell Brands were Gold Sponsors at the Boys & Girls Clubs of America's 2024 National Keystone Conference. They showcased Sharpie Creative Markers in a 'Sip and Create' experience for attendees and exhibited at the conference's College & Career Expo.

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