NuZee Secures Five-Year Global Licensing Deal with Stone Brewing to Launch a Full Line of Specialty Coffee Products

Rhea-AI Summary

NuZee announces a five-year global licensing agreement with Stone Brewing to co-manufacture and distribute Stone Brewing specialty coffee products. The new product line is expected to launch in Q3 2023 and will include single-serve pour-overs, brew bags, coffee bags, and compostable capsules. The coffees will adopt the branding and flavor characteristics of Stone's popular beer brands. NuZee aims to build a strong direct-to-consumer business through a dedicated website. Stone Brewing is the 7th largest craft brewery in the US, with beer available in all 50 states and over 40 countries.

Positive

• NuZee's partnership with Stone Brewing is expected to drive significant revenue growth and increase shareholder value. The launch of the new specialty coffee line in Q3 2023 could attract craft beverage customers worldwide and expand NuZee's direct-to-consumer business. The exclusive agreement with Stone Brewing provides a strong distribution network through natural grocery, traditional grocery, convenience stores, office coffee, and hotel brokers and distributors.

Negative

• None.

Stone Brewing to launch Stone roasting coffee through NuZee

RICHARDSON, Texas, July 7, 2023 /PRNewswire/ -- NuZee, Inc. (Nasdaq: NUZE), a leading coffee co-packing and technology company, today announced that it has entered into a five-year global licensing agreement with Stone Brewing, the nation's 7^th largest craft brewery, sold in all 50 states and internationally in over 40 countries. Under the exclusive agreement, NuZee intends to co-manufacture and distribute Stone Brewing specialty coffee products nationwide through a vast network of natural grocery, traditional grocery, and convenience store channels, as well as office coffee and hotel brokers and distributors. NuZee also intends to build a strong direct-to-consumer (D2C) business by marketing the specialty coffee line to craft beverage customers around the world on a dedicated website www.stoneroasting.com. The new product line is expected to launch in Q3 2023.

NuZee will produce a full line of specialty coffee products, including its proprietary single-serve DRIPKIT pour-overs, single-serve brew bags, whole bean 12 oz coffee bags and Industrial Compostable capsules all to be branded under the Stone name. Previously, NuZee provided Stone with highly coveted seasonal coffees corresponding with special-release beers.

The new line of coffee will adopt the branding and flavor characteristics of three of Stone's most popular brands: Stone Arrogant Bastard Ale, Stone Buenaveza Salt & Lime Lager and Stone Xocoveza. Stone Arrogant Bastard Ale is heralded for its groundbreaking bitterness, bold attributes, and all-around arrogant personality. NuZee-produced coffees will reflect the same arrogance of this legendary ale. Stone's Buenaveza coffee offering will reflect the cross-border influence of the beer with beans sourced from Mexico. Stone Xocoveza coffee will adopt the indulgence of Stone's favorite winter beer, brewed with the key ingredients found in Mexican Hot Chocolate.

Masa Higashida, NuZee's CEO, commented, "We are delighted to build upon the success of our past collaborations and expand our partnership with our San Diego neighbors at Stone. Our team will capitalize on the remarkable brand recognition and expanding influence of the Stone brand, synergizing it with our exceptional coffees and coffee-related offerings. We believe that this agreement will drive significant revenue growth, which will significantly increase shareholder value. We look forward to serving Stone's expansive consumer audience and effectively driving long-term shareholder value."

Founded in 1996, Stone Brewing pioneered the West Coast Style IPA, helping to fuel the modern craft beer revolution and inspire generations of hop fanatics. As the seventh-largest craft brewer in the U.S., operates two production brewing facilities on both coasts, in Escondido, CA and Richmond, VA. Today, Stone's beer is available in all 50 states and more than 40 different countries.

Erin Smith, Stone Brewing Sr. Vice President of Marketing said, "There is a definite overlap in what attracts people to craft beer and to craft coffee. Quality, intention, and passion are what our fans seek and we're confident that this new line of first-class specialty coffees will be an exciting new way for them to enjoy the Stone brand."

To learn more about NuZee and its innovative solutions, visit mynuzee.com.

About NuZee Coffee 

NuZee, Inc., (Nasdaq: NUZE), is a leading co-packing company for single-serve coffee formats that partners with companies to help them expand within the single-serve and private label coffee category. Providing end-to-end innovative and sustainable solutions with the flexibility and capacity for both small roasters and large global brands, NuZee is revolutionizing the way single-serve coffee is enjoyed in the U.S. Through the brand's unique process, NuZee fulfills every aspect of co-packing needs, from sourcing, roasting and blending, to packing and packaging.

About Stone Brewing

Founded in 1996, Stone Brewing pioneered the West Coast Style IPA, helping to fuel the modern craft beer revolution and inspire generations of hop fanatics. Today Stone operates breweries in Escondido, CA and Richmond, VA plus seven tap room and bistro locations. Stone offers a wide range of craft beers including its most popular Stone IPA, Stone Delicious IPA and Stone Buenaveza Salt & Lime Lager. The company's long list of environmental efforts includes a LEED Silver Certification, world-class water reclamation and creative uses of spent grain. Stone has been called the "All-time Top Brewery on Planet Earth" by BeerAdvocate magazine twice. To find Stone beers, visit find.stonebrewing.com. For more information on Stone Brewing visit stonebrewing.com, Facebook, Instagram or Twitter. 

Forward-looking Statements 

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. NuZee cautions you that such statements are simply predictions and actual events or results may differ materially. These statements reflect NuZee's current expectations and NuZee does not undertake to update or revise these forward-looking statements, even if experience or future changes make it clear that any projected results expressed or implied in this or other NuZee statements will not be realized. Further, these statements involve risks and uncertainties, many of which are beyond NuZee's control, which could cause actual results to differ materially from the forward-looking statements. These risks and uncertainties, many of which are beyond our control, include: NuZee's plan to obtain funding for its operations, including funding necessary to develop, manufacture and commercialize its products; the impact to NuZee's business from COVID 19 global crisis; general market acceptance of and demand for NuZee's products; and NuZee's commercialization, marketing and manufacturing capabilities and strategy; for description of additional factors that may cause NuZee's actual results, performance or expectations to differ from any forward looking statements, please review the information set forth in the 'Risk Factors' and " Management's Discussion and Analysis of Financial Condition and Results of Operations" sections of the NuZee's public reports and NuZee's other filings made with the SEC.

SOURCE NuZee, Inc.

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SOURCE NuZee, Inc.

FAQ

What is the new partnership between NuZee and Stone Brewing?

NuZee has entered into a five-year global licensing agreement with Stone Brewing to co-manufacture and distribute Stone Brewing specialty coffee products.

When will the new specialty coffee line launch?

The new product line is expected to launch in Q3 2023.

What types of coffee products will be included in the new line?

The new line will include single-serve pour-overs, brew bags, coffee bags, and compostable capsules.

What branding and flavor characteristics will the coffees adopt?

The coffees will adopt the branding and flavor characteristics of Stone's popular beer brands, including Stone Arrogant Bastard Ale, Stone Buenaveza Salt & Lime Lager, and Stone Xocoveza.

What is NuZee's plan for the new specialty coffee line?

NuZee intends to build a strong direct-to-consumer business by marketing the specialty coffee line to craft beverage customers worldwide through a dedicated website.