NUZEE, INC. Announced Change of Senior Management and Adding New Business

Rhea-AI Summary

NUZEE, INC. (NASDAQ: NUZE) announced significant changes in its senior management and business focus on August 7, 2024. The company, previously centered on specialty coffee and technologies, is now expanding into sales and distribution of various consumer food and beverage products in Asia, utilizing an AI-powered online sales platform. Key management changes include:

1. Ms. Jianshuang Wang appointed as Chairman and Co-CEO
2. Mr. Randy Weaver promoted to Co-CEO, retaining his CFO role

NUZEE has secured exclusive distribution rights for maca products from Jiangsu Kangduoyuan Beverage Co., The company aims to become a leading digital marketing, sales, and distribution entity for consumer products, leveraging AI applications to reshape its business model and create value for partners and shareholders.

Positive

• Expansion into new markets with focus on food and beverage products in Asia
• Secured exclusive distribution rights for maca products from a leading Asian producer
• Implementation of AI-powered online sales platform for improved marketing and distribution
• Appointment of experienced senior management to drive growth and business development

Negative

• Shift away from core specialty coffee business may pose adaptation challenges
• No guarantee of anticipated sales growth or increased enterprise value from new initiatives

Insights

Market Research Analyst

The announcement of NUZEE's strategic shift is mildly positive but comes with significant uncertainties. The company's expansion into maca-infused products and Asian markets represents a diversification strategy, potentially opening new revenue streams. However, several factors warrant caution:

• The transition from specialty coffee to a broader consumer goods focus is a substantial pivot, which may require significant operational adjustments.
• The effectiveness of the AI-powered natural language search platform in driving sales remains unproven.
• While the new management brings experience, their ability to execute in this new direction is yet to be demonstrated.

Investors should closely monitor NUZEE's ability to leverage its digital marketing capabilities and new distribution networks. The success of this strategy will largely depend on consumer acceptance of maca products in Asian markets and the company's execution in this new arena.

Financial Analyst

From a financial perspective, NUZEE's strategic shift presents a mixed outlook. The expansion into maca products and new markets could potentially drive revenue growth, but it also introduces new risks:

• The company's cash position and ability to fund this expansion are important factors to watch.
• Margins may fluctuate as the product mix changes and new distribution channels are established.
• The exclusive distribution agreement with Jiangsu Kangduoyuan Beverage Co., could be a significant asset, but its financial impact remains uncertain.

Investors should look for concrete financial projections and early performance indicators in upcoming quarters to gauge the success of this transition. The lack of financial details in this announcement makes it difficult to quantify the potential impact on NUZEE's bottom line.

Tech Expert

NUZEE's integration of AI-powered natural language search into its online sales platform is an intriguing development. This technology could potentially:

• Enhance user experience and increase conversion rates
• Provide valuable consumer behavior data for targeted marketing
• Streamline inventory management and supply chain operations

However, the effectiveness of this AI application in the context of food and beverage sales remains to be seen. Investors should look for metrics on user engagement, search accuracy and sales attribution to this technology in future reports. The success of this tech integration could be a key differentiator for NUZEE in the competitive consumer goods market, but its impact on the bottom line needs to be closely monitored.

VISTA, Calif., Aug. 7, 2024 /PRNewswire/ -- NUZEE, INC., （"NUZEE" or the "Company") （NASDAQ：NUZE）a Company that used to focus on specialty coffee and technologies, is expanding its sales and distribution channels in Asia for various types of consumer food and beverage products, fueled with its online sales platform utilizing the natural language search function, one type of artificial intelligence applications. Today, the Company announced that it has changed the senior management and the Board has decided to add a new line of business- selling and distributing maca infused food and beverage products in a number of Asian countries. The recent adjustments of the executive officers and board members, among others, include: i）Ms. Jianshuang Wang appointed as the Chairman of the Board of Directors and the Co-Chief Executive Officer, and ii) Mr. Randy Weaver promoted to the Co-Chief Executive Officer in addition to acting as the Company's Chief Financial Officer. The new Senior Management is experienced in corporate management and aims to integrate the company's global resources to accelerate the Company's sales and distribution and overall business development.

Ms. Jianshuang Wang joined a U.S. listed company (then WeTrade Group Inc., former ticker symbol "WETG," and now Next Technology Holding Inc. under current ticker symbol "NXTT") in 2021 and has been serving as the legal representative of its Chinese subsidiary and the director of its Hong Kong subsidiary. During her tenure, she has been responsible for human resources management and supervising the administrative and operational management.

Mr. Randy Weaver has held various senior management positions, such as the Chief Financial Officer at Microcomputer Memories, Inc., Chief Financial Officer at Bimbo Bakeries USA, President and Chief Financial Officer at Natural Alternatives International, Chief Financial Officer of Neptune Wellness Solutions, Inc. and President of Reinvention Unlimited, Inc. Mr. Weaver received an undergraduate degree from California State University- Northridge and a graduate degree from the University of Santa Monica.

Since July 2024, NUZEE has been undergoing its digital marketing, distribution and sales transformation and has extended its sales and distribution network to maca infused food and beverages, committed to reshaping the development of the online marketing, sales and distribution for consumer products.

Since July, 2024, NUZEE has successfully secured the exclusive distribution and sales right for all maca products produced by Jiangsu Kangduoyuan Beverage Co., Ltd., one of the leading maca production bases in Asia, including maca peptide coffee, macanoli fruit beverage, maca wine, maca purified powder, and other full-range products. Through a fully developed digital marketing plan, NUZEE is confident to achieve global sales growth and enable the Company to obtain greater enterprise value. However, there is no guarantee that these efforts will result in the anticipated sales growth or increased enterprise value.

Maca, is a plant of the deciduous family that originated in South America. Oval leaves, rootstock shape like small round radish, edible, maca is a natural food. It is rich in nutrients, high in unit nutrients, and has the function of nourishing and strengthening human bodies, and has the reputation of "South American ginseng." The main growing areas are the Andes in South America and the Jade Dragon Snow Mountain in Lijiang, Yunnan, China.

Ms. Jianshuang Wang, Co- Chief Executive Officer of NUZEE，commented that, "NUZEE plans to transform to a leading digital marketing, sales and distribution company for consumer products. We have a professional team to help our business partners achieve greater value. In the future, we are planning to work with more business partners to develop business opportunities and create greater value for our business partners and shareholders."

About NUZEE, INC.

NUZEE, INC. is a digital marketing, sales and distribution company for various consumer products with focuses on food and beverages. Dedicated to reshaping the digital marketing and distribution with artificial intelligence applications, the Company endeavors to create greater commercial value for its business partners and therefore enhance its own enterprise value and shareholders' value of their stake in the Company. The Company has a professional brand and marketing management system, which can quickly help partnering enterprises achieve the connection, management, and operation of marketing channels domestically and globally.

Forward-Looking Statements

This press release contains information about the Company's view of its future expectations, plans and prospects that constitute forward-looking statements. Actual results may differ materially from historical results or those indicated by these forward-looking statements as a result of a variety of factors including, but not limited to, risks and uncertainties associated with its ability to raise additional funding, its ability to maintain and grow its business, variability of operating results, its ability to maintain and enhance its brand, its development and introduction of new products and services, the successful integration of acquired companies, technologies and assets into its portfolio of products and services, marketing and other business development initiatives, competition in the industry, general government regulation, economic conditions, dependence on key personnel, the ability to attract, hire and retain personnel who possess the technical skills and experience necessary to meet the requirements of its clients, and its ability to protect its intellectual property. The Company's encourages you to review other factors that may affect its future results in the Company's annual reports and in its other filings with the Securities and Exchange Commission.

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SOURCE NUZEE, INC.

FAQ

What major changes did NUZEE (NUZE) announce on August 7, 2024?

NUZEE announced changes in senior management, including the appointment of Jianshuang Wang as Chairman and Co-CEO, and Randy Weaver's promotion to Co-CEO. The company also revealed a shift in business focus towards sales and distribution of consumer food and beverage products in Asia, particularly maca-infused products.

What new business line is NUZEE (NUZE) adding to its operations?

NUZEE is adding the sales and distribution of maca-infused food and beverage products in several Asian countries. They have secured exclusive distribution rights for maca products from Jiangsu Kangduoyuan Beverage Co., , a leading maca producer in Asia.

How is NUZEE (NUZE) planning to enhance its sales and distribution channels?

NUZEE is implementing an online sales platform that utilizes natural language search, an AI application. This digital transformation aims to improve marketing, distribution, and sales of consumer products, potentially leading to global sales growth and increased enterprise value.

What experience does NUZEE's (NUZE) new senior management bring to the company?

Jianshuang Wang has experience in human resources and operational management from her role at a U.S. listed company. Randy Weaver has extensive experience as a CFO and President in various companies, including roles in the food and wellness industries. Both bring valuable corporate management expertise to NUZEE.