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NuZee, Inc. PR: Stone Brewing Launches Full Line of Specialty Coffee, Available Online and Rolling Out Nationwide in 2024. Stone Brewing introduces a full line of specialty coffees, adopting the branding and flavor characteristics of popular beer brands. The line includes a Black Label Collection of highly exclusive, rotating single-origin offerings. Coffee has long been a favorite ingredient for Stone's brewers, and the launch aims to offer fans a new way to experience the brand's 27-year heritage.
Positive
  • Stone Brewing's launch of specialty coffees can tap into a new market segment and diversify their product offerings, potentially boosting revenue and brand recognition.
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  • The PR lacks specific data on projected sales or market demand for the new coffee line, making it difficult to assess the potential impact on the company's financial performance.

In the news release, Stone Brewing Launches Full Line of Specialty Coffee, issued 07-Nov-2023 by NuZee, Inc. over PR Newswire, we are advised by the company that the media contact email address was incorrect. The complete, corrected release follows:

Stone Brewing Launches Full Line of Specialty Coffee

ESCONDIDO, Calif., Nov. 7, 2023 /PRNewswire/ -- Stone Brewing announces the launch of its full line of specialty coffees, now available online and rolling out to stores nationwide in early 2024. Stone Brewing Coffee will adopt the branding and flavor characteristics of three of the brewery's popular brands:

Known for pioneering the West Coast Style IPA and helping to fuel the modern craft beer revolution, Stone introduces its line of coffees to offer fans a new way to experience the celebrated brand's 27-year heritage.

Coffee has long been one of the favorite special ingredients for Stone's brewers to work with. The flavors and aroma of coffee blend beautifully with the unique tastes, bitterness, and complexity of hops. Stone Xocoveza, a best-selling special release Mocha Stout, is one of those beers. The rich depth of its flavor is owed in large part to a hefty dose of beautifully roasted coffee. Stone released its first custom, small batch roasted coffee beans, inspired by Stone Xocoveza, in 2021. Encored by a deep roast, inspired by Stone Imperial Stout, the following year. When Stone fans showed their love for Stone coffee, it became clear that they are as passionate about unique, bold coffee as they are about beer.

Erin Smith, Stone Brewing Sr. Vice President of Marketing, said, "There is a definite overlap in what attracts people to craft beer and to craft coffee. Quality, intention, and passion are what our fans seek. We're excited to extend the bold and bitter personality of Arrogant Bastard Ale and the cross-border influence of Stone Buenaveza and Stone Xocoveza into these specialty coffee offerings."

The full line of specialty coffee products includes:

  • Single-serve DRIPKIT pour-overs
  • Single-serve brew bags
  • Whole bean 12oz coffee bags
  • Industrial Compostable K-Cups

Stone Brewing Coffee is produced in partnership with NuZee, Inc. (Nasdaq: NUZE), a leading coffee co-packing and technology company. As Stone began exploring how to grow its potential in the world of coffee, it looked no further than NuZee, the producer of Stone's earlier special release small batches. NuZee shares the brewery's mission of bringing quality ingredients and unapologetically bold flavors to passionate people across the country and around the world. 

Stone Brewing Coffee will be distributed nationwide through NuZee's vast network of natural grocery, traditional grocery, and convenience store channels, as well as office coffee, hotel brokers, distributors, and direct-to-consumer channels. Find the coffee at Stone Brewing locations and online at Coffee.StoneBrewing.com.

Quick Facts:
Name: Stone Brewing Coffee
Producer: NuZee, Inc.
Release Date: Wednesday, November 7, 2023
Product types:

  • Single-serve DRIPKIT pour-overs
  • Single-serve brew bags
  • Whole bean 12oz coffee bags
  • Industrial Compostable K-Cups

Website: Coffee.stonebrewing.com

Stone Coffee Tasting Notes:

  • Stone Buenaveza Coffee: Earthy, Chocolatey, Sweet
  • Stone Xocoveza Coffee: Toffee, Cherry, Milk Chocolate
  • Arrogant Bastard Coffee: Nutty, with hints of dark chocolate and caramel

About Stone Brewing
Founded in 1996, Stone Brewing pioneered the West Coast Style IPA, helping to fuel the modern craft beer revolution and inspire generations of hop fanatics. Today, Stone operates breweries in Escondido, CA and Richmond, VA, plus seven tap room and bistro locations. Stone offers a wide range of craft beers including its most popular Stone IPA, Stone Delicious IPA and Stone Buenaveza Salt & Lime Lager. The company's long list of environmental efforts includes a LEED Silver Certification, world-class water reclamation and creative uses of spent grain. Stone has been called the "All-time Top Brewery on Planet Earth" by BeerAdvocate magazine twice. To find Stone beers, visit find.stonebrewing.com. For more information on Stone Brewing visit stonebrewing.com, Facebook, Instagram or Twitter.  

About NuZee, Inc.
NuZee, Inc., (Nasdaq: NUZE), is a leading co-packing company for single-serve coffee formats that partners with companies to help them expand within the single-serve and private label coffee category. Providing end-to-end innovative and sustainable solutions with the flexibility and capacity for both small roasters and large global brands, NuZee is revolutionizing the way single-serve coffee is enjoyed in the U.S. Through the brand's unique process, NuZee fulfills every aspect of co-packing needs, from sourcing, roasting and blending, to packing and packaging.

SOURCE NuZee, Inc.

FAQ

What is the latest announcement from NuZee, Inc.?

NuZee, Inc. has announced the launch of Stone Brewing's full line of specialty coffees, available online and rolling out to stores nationwide in early 2024.

What sets Stone Brewing's specialty coffees apart?

Stone Brewing's specialty coffees adopt the branding and flavor characteristics of popular beer brands, including a Black Label Collection of highly exclusive, rotating single-origin offerings.

How does Stone Brewing aim to offer fans a new experience with its coffee line?

Stone Brewing aims to offer fans a new way to experience the brand's 27-year heritage through their specialty coffee line, leveraging the flavors and aroma of coffee that blend with the unique tastes of their popular beer brands.

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