Purina Announces 2024 Pet Care Innovation Prize Winners
- Diverse range of innovative pet care products and services
- Winners to receive $25,000 and mentorship from Purina and Active Capital
- Collaboration with startups to accelerate success in the pet care industry
- Highly competitive market for pet care products and services
Pet Care Startups from
Nearly 150 companies from around the world applied for the 2024 Pet Care Innovation Prize. The 2024 Pet Care Innovation Prize Winners are:
SwiftPaws (https://swiftpaws.com)
BestyBnB (https://bestybnb.com)
Arch Pet Food (https:/archpetfood.com)
RYERCAT (https:/ryercat.com)
VetChip (https://www.vetchip.com.au)
Each of the five startup winners will receive
"At Purina, our purpose and passion revolve around enriching the lives of pets and the people who love them. Collaborating with startups that share our enthusiasm for pets and are dedicated to continuous innovation enables us to mutually inspire and learn from each other," said Blair Morgan, co-lead of Purina's 9 Square Ventures group and Vice President of Strategy and Innovation for Purina. "This year's group of winners exemplifies the diverse range of possibilities in pet care, and we look forward to working with each of these companies to help accelerate their success in an incredibly competitive and rewarding industry."
During a culminating pitch competition in March at Global Pet Expo, an annual trade show in
The Pet Care Innovation Prize is a collaborative effort of Purina's 9 Square Ventures corporate venturing group and investing leaders Active Capital to support and connect with early stage pet care startups that are currently in market with an innovative business addressing pet and pet owner needs in the areas of pet health and wellness, services, technology, and food, treats or litter.
9 Square Ventures leverages Purina's knowledge, experience, and financial resources to help emerging pet care startups scale their businesses and make a positive impact on the lives of as many pets and their owners as possible. The group has been steadily investing millions of dollars in a diverse set of early-stage pet care startups since it was founded in 2014.
For more information about the Pet Care Innovation Prize powered by Purina, visit https://petcareinnovation.net
*American Pet Products Association
About Purina
Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by offering scientifically based nutritional innovations. Purina manufactures some of the world's most trusted and popular pet care products, including Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our more than 10,000
Purina promotes responsible pet care through our scientific research, our products and our support for pet-related organizations. Over the past five years, Purina has contributed more than
Purina is part of Nestlé, a global leader in Nutrition, Health and Wellness. For more information, visit purina.com or subscribe here to get the latest Purina news.
About Active Capital:
Active Capital is a St. Louis-based impact investing leader, helping startups and investors come together to grow innovative products and initiatives. Active Capital manages the Pet Care Innovation Prize.
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SOURCE Nestle Purina PetCare
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