NortonLifeLock Drives Cyber Safety Education and Awareness as the Signature Sponsor of Data Privacy Week

Rhea-AI Summary

NortonLifeLock (NASDAQ: NLOK) is the signature sponsor of Data Privacy Week, taking place from January 24 to 28, 2022. This initiative aims to empower individuals in managing their online privacy while urging businesses to safeguard data. NortonLifeLock will share insights on cyber safety and participate in various events, including a keynote speech by Petros Efstathopoulos on January 26. Recent research indicates that 45% of Americans experienced cybercrime in the past year, highlighting the importance of online privacy education.

Positive

• Signature sponsorship of Data Privacy Week enhances brand visibility.
• Participation in educational initiatives positions NLOK as a leader in cyber safety.
• Keynote presentation by Global Head of Research may attract media attention and consumer interest.

Negative

• 45% of survey respondents reported experiencing cybercrime, indicating a potential market weakness.

TEMPE, Ariz., Jan. 18, 2022 /PRNewswire/ -- NortonLifeLock (NASDAQ: NLOK), a global leader in consumer Cyber Safety¹, today announced it is the signature sponsor of Data Privacy Week, a global effort to empower individuals to manage their online privacy and encourage businesses to respect privacy and safeguard data. In support of this initiative, NortonLifeLock is sharing Cyber Safety insights and will be a keynote speaker of the National Cybersecurity Alliance event, "Data Privacy Week 2022: The Data Privacy Balancing Act" on January 26, 2022. 

Hosted by the National Cybersecurity Alliance, Data Privacy Week is taking place virtually this year from January 24 through 28 and is the largest annual coordinated privacy awareness and education campaign in North America. According to an upcoming report from NortonLifeLock, almost half of Americans (45%) report they have experienced cybercrime in the past year². As privacy and online tracking continue to be a growing concern, NortonLifeLock provides the education, tools and resources to help consumers keep their devices and data secure.

"During Data Privacy Week, we are helping put control back into the hands of consumers by providing resources and insights to demystify online tracking and empower consumers to live their digital lives on their own terms," said Petros Efstathopoulos, Global Head of Research for NortonLifeLock. "With new and more advanced techniques being deployed, online tracking is more pervasive than ever. In fact, the largest trackers know about 50 percent of browsing history for nearly all online users."

Efstathopoulos will be a keynote speaker at Data Privacy Week 2022 on Wednesday, January 26th at 1:40 p.m. ET, sharing his insights on online tracking in his talk titled, "I Know What You Did Last Summer. Also This Summer. Also Yesterday." Registration information is available here.

NortonLifeLock is additionally championing Data Privacy Week with the following:

• Presentation and panel discussion at the Cybersecure My Business webinar, "Respecting Privacy: Managing Data Collection in your Business" on Tuesday, January 25 at 2 p.m. ET. Experts, including Efstathopoulos, will discuss data privacy and good data collection practices for small and large organizations.
• Participation in the Data Privacy Week Twitter Chat on Tuesday, January 27 at 2 p.m. ET, from National Cybersecurity Alliance's handle @staysafeonline to educate individuals and small businesses on data privacy best practices.
• Publishing additional insights on staysafeonline.org's blog about internet tracking and how NortonLifeLock helps consumers maintain their data privacy.

Opt-in to Cyber Safety and learn how NortonLifeLock can help you protect your connected devices, online privacy and identity at nortonlifelock.com.

For more information about Data Privacy Week and how to participate, visit https://staysafeonline.org/data-privacy-week/.

About NortonLifeLock Inc.
NortonLifeLock Inc. (NASDAQ: NLOK) is a global leader in consumer Cyber Safety, protecting and empowering people to live their digital lives safely. We are the consumer's trusted ally in an increasingly complex and connected world. Learn more about how we're transforming Cyber Safety at www.NortonLifeLock.com.

¹ No one can prevent all cybercrime or identity theft.
² The research was conducted online in the United States by The Harris Poll on behalf of NortonLifeLock among 1,000 adults aged 18+. The survey was conducted November 15 through December 7, 2021.

Jenna Torluemke	Heaven Lampshire
NortonLifeLock Inc.	Edelman for NortonLifeLock Inc.
(650) 527-6015 Jenna.Torluemke@nortonlifelock.com	(541) 852-7885 Heaven.Lampshire@edelman.com

 

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SOURCE NortonLifeLock Inc.

FAQ

What is NortonLifeLock's role in Data Privacy Week 2022?

NortonLifeLock is the signature sponsor of Data Privacy Week 2022, highlighting its commitment to cyber safety education.

When is Data Privacy Week 2022?

Data Privacy Week 2022 takes place from January 24 to 28.

What percentage of Americans have experienced cybercrime according to NortonLifeLock?

According to NortonLifeLock, 45% of Americans reported experiencing cybercrime in the past year.

Who will be speaking at Data Privacy Week 2022?

Petros Efstathopoulos, Global Head of Research for NortonLifeLock, will be a keynote speaker on January 26.

What event will NortonLifeLock participate in during Data Privacy Week?

NortonLifeLock will participate in a presentation and panel discussion on data collection practices.