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NIKE, Inc. Reports Fiscal 2024 Fourth Quarter and Full Year Results

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NIKE (NYSE:NKE) reported its fiscal 2024 fourth quarter and full-year results. Full-year revenues were $51.4 billion, a slight increase from the prior year's $51.2 billion. However, fourth-quarter revenues declined by 2% to $12.6 billion. NIKE Direct revenues dropped by 8% in Q4, while wholesale revenues increased by 5%. The gross margin for the fourth quarter rose by 110 basis points to 44.7%, primarily due to strategic pricing and reduced logistics costs. Selling and administrative expenses decreased by 7%, while net income surged by 45% to $1.5 billion, resulting in a diluted EPS of $0.99. For the full year, net income rose by 12% to $5.7 billion, with a diluted EPS of $3.73. NIKE returned $6.4 billion to shareholders through dividends and share repurchases in fiscal 2024.

Positive
  • Full-year revenues increased to $51.4 billion, up 1% on a currency-neutral basis.
  • Wholesale revenues for Q4 were up 5% on a reported basis and 8% on a currency-neutral basis.
  • Gross margin for Q4 increased by 110 basis points to 44.7%.
  • Net income for Q4 surged by 45% to $1.5 billion.
  • Diluted EPS for Q4 was $0.99.
  • Full-year net income rose by 12% to $5.7 billion.
  • NIKE returned $6.4 billion to shareholders in fiscal 2024 through dividends and share repurchases.
Negative
  • Fourth-quarter revenues declined by 2% to $12.6 billion.
  • NIKE Direct revenues for Q4 fell by 8% on a reported basis and 7% on a currency-neutral basis.
  • Revenues for Converse dropped by 18% in Q4.
  • Selling and administrative expenses increased by 1% for the full year.

NIKE's Financial Performance

Analyzing NIKE's financial results, we see an overall stable revenue with full-year revenues standing at $51.4 billion, a slight increase compared to the previous year. Despite this, fourth quarter revenues fell by 2% on a reported basis, indicating potential short-term headwinds.

NIKE Direct revenues declined by 8% in Q4, largely due to a 10% drop in digital sales and a 2% decline in NIKE-owned stores. Conversely, wholesale revenues increased by 5% on a reported basis, suggesting a shift in consumer buying behavior from direct online purchases to traditional wholesale channels. A notable uptick in gross margin to 44.7% in Q4, primarily due to strategic pricing and lower logistics costs, is a positive aspect, reflecting effective cost management.

Net income surged by 45% to $1.5 billion in Q4, which is impressive and points to strong profitability despite revenue challenges. The effective tax rate reduction from 17.3% to 13.1% also contributed to this growth. Finally, the cash and equivalents position improved to $11.6 billion, providing a solid liquidity base.

While NIKE faces challenges such as declining digital sales and regional revenue drops, the company’s ability to enhance margins and maintain profitability is encouraging. Investors should remain cautious about the regional sales drop, especially in North America, but recognize the company's strong cost management and profitability improvements.

Market Dynamics and Consumer Behavior

The revenue fluctuations highlight several key trends. Firstly, the decline in digital sales by 10% could indicate a shift in consumer preference back to physical stores or a saturation point in the online market. The rise in wholesale revenues by 5% suggests a possible redistribution in the market where consumers are favoring multi-brand retail experiences or leveraging promotions offered by wholesalers.

Regional performance is mixed: NIKE has seen currency-neutral growth in Greater China, APLA and EMEA but a notable decline in North America. This disparity could be driven by differing economic conditions or competitive landscapes. Greater China’s growth might be reflective of a recovering economy and increasing sportswear demand post-pandemic.

For retail investors, the critical takeaway is the resilience in international markets contrasted by challenges in North America. Understanding these regional dynamics and their drivers can inform future investment decisions.

BEAVERTON, Ore.--(BUSINESS WIRE)-- NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2024 fourth quarter and full year ended May 31, 2024.

  • Full year revenues were $51.4 billion compared to $51.2 billion in the prior year, up 1 percent on a currency-neutral basis*
  • Fourth quarter revenues were $12.6 billion, down 2 percent on a reported basis and flat on a currency-neutral basis
  • NIKE Direct revenues for the fourth quarter were $5.1 billion, down 8 percent on a reported basis and down 7 percent on a currency-neutral basis
  • Wholesale revenues for the fourth quarter were $7.1 billion, up 5 percent on a reported basis and up 8 percent on a currency-neutral basis
  • Gross margin for the fourth quarter increased 110 basis points to 44.7 percent
  • Diluted earnings per share was $0.99 for the fourth quarter

"We are taking our near-term challenges head-on, while making continued progress in the areas that matter most to NIKE's future – serving the athlete through performance innovation, moving at the pace of the consumer and growing the complete marketplace," said John Donahoe, President & CEO, NIKE, Inc. "I'm confident that our teams are lining up our competitive advantages to create greater impact for our business."**

Matthew Friend, Executive Vice President & Chief Financial Officer, NIKE, Inc. said, "We are driving better balance across our portfolio. While we are encouraged by our progress, our fourth quarter results highlighted challenges that have led us to update our Fiscal '25 outlook. We are taking actions to reposition NIKE to be more competitive, and to drive sustainable, profitable long-term growth."**

Fourth Quarter Income Statement Review

  • Revenues for NIKE, Inc. were $12.6 billion, down 2 percent on a reported basis and flat on a currency-neutral basis.
    • Revenues for the NIKE Brand were $12.1 billion, down 1 percent on a reported basis and up 1 percent on a currency-neutral basis, with currency-neutral growth in Greater China, APLA and EMEA, partially offset by a decline in North America.
    • NIKE Direct revenues were $5.1 billion, down 8 percent on a reported basis and down 7 percent on a currency-neutral basis, due to declines in NIKE Brand Digital of 10 percent and NIKE-owned stores of 2 percent.
    • Wholesale revenues for the fourth quarter were $7.1 billion, up 5 percent on a reported basis and up 8 percent on a currency-neutral basis.
    • Revenues for Converse were $480 million, down 18 percent on a reported basis and down 17 percent on a currency-neutral basis, primarily due to declines in North America and Western Europe.
  • Gross margin increased 110 basis points to 44.7 percent, primarily due to strategic pricing actions, lower ocean freight rates and logistics costs, and lower warehousing, partially offset by lower margin in NIKE Direct and unfavorable changes in net foreign currency exchange rates.
  • Selling and administrative expense decreased 7 percent to $4.1 billion.
    • Demand creation expense was $1.1 billion, flat compared to prior year as lower sports marketing expense was offset by higher advertising and marketing expense.
    • Operating overhead expense decreased 9 percent to $3.0 billion, primarily due to lower wage-related expenses. Included in Operating overhead expense was $39 million of restructuring charges.
  • The effective tax rate was 13.1 percent compared to 17.3 percent for the same period last year, due to changes in earnings mix, partially offset by decreased benefits from stock-based compensation.
  • Net income was $1.5 billion, up 45 percent, and Diluted earnings per share was $0.99, including $0.02 of restructuring charges, net of tax benefit. Excluding these charges, Diluted earnings per share would have been $1.01*.

Fiscal 2024 Income Statement Review

  • Revenues for NIKE, Inc. were $51.4 billion compared to $51.2 billion in the prior year, up 1 percent on a currency-neutral basis.
    • Revenues for the NIKE Brand were $49.3 billion, up 1 percent on a reported and currency-neutral basis, with currency-neutral growth in Greater China and APLA, partially offset by a decline in North America.
    • NIKE Direct revenues were $21.5 billion, up 1 percent on a reported and currency-neutral basis, led by NIKE-owned stores growth of 6 percent, partially offset by a decline in NIKE Brand Digital of 3 percent.
    • Wholesale revenues were $27.8 billion, up 1 percent on a reported basis and up 2 percent on a currency-neutral basis.
    • Revenues for Converse were $2.1 billion, down 14 percent on a reported basis and down 15 percent on a currency-neutral basis, primarily due to declines in North America and Western Europe.
  • Gross margin increased 110 basis points to 44.6 percent, primarily due to strategic pricing actions and lower ocean freight rates and logistics costs, partially offset by higher product input costs, lower margin in NIKE Direct and unfavorable changes in net foreign currency exchange rates.
  • Selling and administrative expense increased 1 percent to $16.6 billion, including $379 million of restructuring charges.
    • Demand creation expense was $4.3 billion, up 6 percent compared to prior year, reflecting an increase in advertising and marketing expense.
    • Operating overhead expense was $12.3 billion, flat compared to prior year as lower wage-related expenses and lower technology spend were offset by restructuring charges.
  • The effective tax rate was 14.9 percent, compared to 18.2 percent for the same period last year, due to changes in earnings mix and one-time items including the benefit provided by the delay of the effective date of US foreign tax regulations in the first quarter of fiscal 2024.
  • Net income was $5.7 billion, up 12 percent, and Diluted earnings per share was $3.73, including $0.22 of restructuring charges, net of tax benefit. Excluding these charges, Diluted earnings per share would have been $3.95*.

May 31, 2024 Balance Sheet Review

  • Inventories for NIKE, Inc. were $7.5 billion, down 11 percent compared to the prior year, reflecting a decrease in units.
  • Cash and equivalents and short-term investments were $11.6 billion, up $0.9 billion from last year, as cash generated from operations was partially offset by share repurchases, cash dividends and capital expenditures.

Shareholder Returns

NIKE continues to have a strong track record of consistently increasing returns to shareholders, including 22 consecutive years of increasing dividend payouts.

In the fourth quarter, the Company returned approximately $1.6 billion to shareholders, including:

  • Dividends of $560 million, up 7 percent from prior year.
  • Share repurchases of $1.0 billion, reflecting 11.1 million shares retired as part of the four-year, $18 billion program approved by the Board of Directors in June 2022.

In fiscal 2024, the Company returned approximately $6.4 billion to shareholders, including:

  • Dividends of $2.2 billion, up 8 percent from prior year.
  • Share repurchases of $4.3 billion, reflecting 41.4 million shares retired as part of the four-year, $18 billion program approved by the Board of Directors in June 2022.

As of May 31, 2024, a total of 84.9 million shares have been repurchased under the current program for a total of approximately $9.1 billion.

Conference Call

NIKE, Inc. management will host a conference call beginning at approximately 2:00 p.m. PT on June 27, 2024, to review fiscal fourth quarter and full year results. The conference call will be broadcast live via the Internet and can be accessed at http://investors.nike.com. For those unable to listen to the live broadcast, an archived version will be available at the same location through 9:00 p.m. PT, July 11, 2024.

About NIKE, Inc.

NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories. For more information, NIKE, Inc.'s earnings releases and other financial information are available on the Internet at http://investors.nike.com. Individuals can also visit http://news.nike.com and follow @NIKE.

*

Non-GAAP financial measures. See additional information in the accompanying Divisional Revenues, Supplemental NIKE Brand Revenue and Diluted earnings per share tables.

**

The marked paragraphs contain forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties are detailed from time to time in reports filed by NIKE with the U.S. Securities and Exchange Commission (SEC), including Forms 8-K, 10-Q and 10-K.

NIKE, Inc.

CONSOLIDATED STATEMENTS OF INCOME

(Unaudited)

 

 

 

 

 

 

 

 

 

 

 

THREE MONTHS ENDED

%

TWELVE MONTHS ENDED

%

(In millions, except per share data)

5/31/2024

5/31/2023

Change

5/31/2024

5/31/2023

Change

Revenues

$

12,606

 

$

12,825

 

-2%

$

51,362

 

$

51,217

 

0%

Cost of sales

 

6,972

 

 

7,230

 

-4%

 

28,475

 

 

28,925

 

-2%

Gross profit

 

5,634

 

 

5,595

 

1%

 

22,887

 

 

22,292

 

3%

Gross margin

 

44.7

%

 

43.6

%

 

 

44.6

%

 

43.5

%

 

 

 

 

 

 

 

 

Demand creation expense

 

1,091

 

 

1,092

 

0%

 

4,285

 

 

4,060

 

6%

Operating overhead expense

 

2,997

 

 

3,282

 

-9%

 

12,291

 

 

12,317

 

0%

Total selling and administrative expense

 

4,088

 

 

4,374

 

-7%

 

16,576

 

 

16,377

 

1%

% of revenues

 

32.4

%

 

34.1

%

 

 

32.3

%

 

32.0

%

 

 

 

 

 

 

 

 

Interest expense (income), net

 

(53

)

 

(28

)

 

(161

)

 

(6

)

Other (income) expense, net

 

(127

)

 

3

 

 

(228

)

 

(280

)

Income before income taxes

 

1,726

 

 

1,246

 

39%

 

6,700

 

 

6,201

 

8%

Income tax expense

 

226

 

 

215

 

5%

 

1,000

 

 

1,131

 

-12%

Effective tax rate

 

13.1

%

 

17.3

%

 

 

14.9

%

 

18.2

%

 

 

 

 

 

 

 

 

NET INCOME

$

1,500

 

$

1,031

 

45%

$

5,700

 

$

5,070

 

12%

 

 

 

 

 

 

 

Earnings per common share:

 

 

 

 

 

 

Basic

$

0.99

 

$

0.67

 

48%

$

3.76

 

$

3.27

 

15%

Diluted

$

0.99

 

$

0.66

 

50%

$

3.73

 

$

3.23

 

15%

 

 

 

 

 

 

 

Weighted average common shares outstanding:

 

 

 

 

 

 

Basic

 

1,508.0

 

 

1,536.5

 

 

 

1,517.6

 

 

1,551.6

 

 

Diluted

 

1,516.7

 

 

1,556.3

 

 

 

1,529.7

 

 

1,569.8

 

 

 

 

 

 

 

 

 

Dividends declared per common share

$

0.370

 

$

0.340

 

 

$

1.450

 

$

1.325

 

 

NIKE, Inc.

CONSOL

FAQ

What were NIKE's revenues for the fiscal year 2024?

NIKE reported full-year revenues of $51.4 billion for fiscal 2024.

How did NIKE's fourth-quarter revenues perform in fiscal 2024?

NIKE's fourth-quarter revenues declined by 2% to $12.6 billion in fiscal 2024.

What was NIKE's net income for the fourth quarter of fiscal 2024?

NIKE's net income for the fourth quarter of fiscal 2024 was $1.5 billion, up 45%.

How did NIKE's wholesale revenues perform in the fourth quarter of fiscal 2024?

NIKE's wholesale revenues for the fourth quarter increased by 5% on a reported basis and 8% on a currency-neutral basis.

What was NIKE's diluted earnings per share for the fourth quarter of fiscal 2024?

NIKE's diluted earnings per share for the fourth quarter of fiscal 2024 was $0.99.

How much did NIKE return to shareholders in fiscal 2024?

NIKE returned approximately $6.4 billion to shareholders through dividends and share repurchases in fiscal 2024.

NIKE, Inc.

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