Nike and SKIMS Launch New Brand, NikeSKIMS, Designed to Sculpt; Engineered to Perform
Nike (NYSE: NKE) and SKIMS have announced a long-term partnership to launch NikeSKIMS, a new brand targeting the global fitness and activewear industry. The collaboration combines Nike's expertise in sports innovation and athlete insights with SKIMS' focus on body-inclusive design.
The first collection will debut in the United States this Spring, with a global rollout planned for 2026. The product line will include apparel, footwear, and accessories, designed to fit diverse body types and enhance natural form. The brand aims to create products that make athletes feel both strong and confident.
This partnership brings together Nike's position as a leader in athletic performance with SKIMS' success in revolutionizing the intimates and loungewear industry. The collaboration focuses on delivering industry-leading innovation while emphasizing inclusivity and body confidence.
Nike (NYSE: NKE) e SKIMS hanno annunciato una partnership a lungo termine per lanciare NikeSKIMS, un nuovo marchio che si rivolge all'industria globale del fitness e dell'abbigliamento attivo. La collaborazione unisce l'esperienza di Nike nell'innovazione sportiva e le intuizioni sugli atleti con l'attenzione di SKIMS al design inclusivo per il corpo.
La prima collezione debutterà negli Stati Uniti questa primavera, con un rollout globale previsto per il 2026. La linea di prodotti includerà abbigliamento, calzature e accessori, progettati per adattarsi a diverse tipologie di corpo e valorizzare la forma naturale. Il marchio mira a creare prodotti che facciano sentire gli atleti forti e sicuri di sé.
Questa partnership unisce la posizione di Nike come leader nelle prestazioni atletiche con il successo di SKIMS nella rivoluzione dell'industria della biancheria intima e dell'abbigliamento da casa. La collaborazione si concentra sulla fornitura di innovazioni leader del settore, enfatizzando nel contempo l'inclusività e la fiducia nel proprio corpo.
Nike (NYSE: NKE) y SKIMS han anunciado una asociación a largo plazo para lanzar NikeSKIMS, una nueva marca dirigida a la industria global del fitness y la ropa activa. La colaboración combina la experiencia de Nike en innovación deportiva y conocimientos de atletas con el enfoque de SKIMS en el diseño inclusivo para el cuerpo.
La primera colección se lanzará en Estados Unidos esta primavera, con un despliegue global previsto para 2026. La línea de productos incluirá ropa, calzado y accesorios, diseñados para adaptarse a diversos tipos de cuerpo y realzar la forma natural. La marca tiene como objetivo crear productos que hagan sentir a los atletas fuertes y seguros de sí mismos.
Esta asociación une la posición de Nike como líder en rendimiento atlético con el éxito de SKIMS en revolucionar la industria de la lencería y la ropa de estar en casa. La colaboración se centra en ofrecer innovaciones líderes en la industria, al tiempo que enfatiza la inclusividad y la confianza en el propio cuerpo.
나이키 (NYSE: NKE)와 SKIMS는 글로벌 피트니스 및 액티브웨어 산업을 목표로 하는 새로운 브랜드 NikeSKIMS 출시를 위한 장기 파트너십을 발표했습니다. 이 협력은 나이키의 스포츠 혁신 및 선수 통찰력과 SKIMS의 바디 인클루시브 디자인에 대한 집중을 결합합니다.
첫 번째 컬렉션은 이번 봄에 미국에서 데뷔하며, 2026년에는 글로벌 출시가 계획되어 있습니다. 제품 라인은 다양한 체형에 맞춰 설계된 의류, 신발 및 액세서리를 포함하며, 자연스러운 형태를 강조합니다. 이 브랜드는 운동선수들이 강하고 자신감을 느낄 수 있는 제품을 만드는 것을 목표로 합니다.
이 파트너십은 나이키의 운동 성능 리더십과 SKIMS의 속옷 및 라운지웨어 산업 혁신 성공을 결합합니다. 협업은 업계 최고의 혁신을 제공하는 동시에 포용성과 신체 자신감을 강조하는 데 중점을 두고 있습니다.
Nike (NYSE: NKE) et SKIMS ont annoncé un partenariat à long terme pour lancer NikeSKIMS, une nouvelle marque ciblant l'industrie mondiale du fitness et de l'activewear. La collaboration allie l'expertise de Nike en innovation sportive et les connaissances des athlètes avec l'accent mis par SKIMS sur le design inclusif.
La première collection sera lancée aux États-Unis ce printemps, avec un déploiement mondial prévu pour 2026. La ligne de produits comprendra des vêtements, des chaussures et des accessoires, conçus pour s'adapter à divers types de corps et mettre en valeur la forme naturelle. La marque vise à créer des produits qui font que les athlètes se sentent forts et confiants.
Ce partenariat réunit la position de Nike en tant que leader en performance athlétique avec le succès de SKIMS dans la révolution de l'industrie de la lingerie et des vêtements de détente. La collaboration se concentre sur la fourniture d'innovations de pointe tout en mettant l'accent sur l'inclusivité et la confiance en soi.
Nike (NYSE: NKE) und SKIMS haben eine langfristige Partnerschaft angekündigt, um NikeSKIMS zu lancieren, eine neue Marke, die sich an die globale Fitness- und Activewear-Industrie richtet. Die Zusammenarbeit verbindet Nikes Expertise in Sportinnovation und Athleteninsights mit SKIMS' Fokus auf einen körperinklusiven Designansatz.
Die erste Kollektion wird diesen Frühling in den USA debütieren, mit einem globalen Rollout, der für 2026 geplant ist. Die Produktlinie wird Bekleidung, Schuhe und Accessoires umfassen, die darauf ausgelegt sind, sich an verschiedene Körperformen anzupassen und die natürliche Form zu betonen. Die Marke hat das Ziel, Produkte zu schaffen, die Sportler stark und selbstbewusst fühlen lassen.
Diese Partnerschaft vereint Nikes Position als Marktführer im Bereich sportliche Leistung mit SKIMS' Erfolg in der Revolutionierung der Unterwäsche- und Loungewear-Industrie. Die Zusammenarbeit konzentriert sich darauf, branchenführende Innovationen zu liefern und gleichzeitig Inklusivität und Körperbewusstsein zu betonen.
- Strategic partnership with SKIMS expands Nike's market reach in women's activewear
- Global expansion planned for 2026 indicates growth potential
- Diversification into body-inclusive athletic wear addresses growing market demand
- New product line includes high-margin categories: apparel, footwear, and accessories
- Initial launch to US market, delaying global revenue potential
- Potential brand dilution risk for Nike's premium athletic positioning
- Investment costs and marketing expenses for new brand launch
Insights
This strategic partnership represents a calculated move by Nike to capture a larger share of the $100+ billion global women's activewear market. The collaboration addresses three critical market dynamics:
1. Market Expansion Strategy: By combining Nike's performance expertise with SKIMS' body-inclusive design philosophy, NikeSKIMS targets an underserved segment in premium activewear. The partnership could significantly expand Nike's addressable market by attracting customers who previously felt excluded from traditional athletic wear.
2. Competitive Positioning: This move directly challenges Lululemon's dominance in premium women's activewear while creating barriers for emerging brands like Alo Yoga and Athleta. The partnership's unique value proposition - performance meets sculpting technology - creates a distinctive market position that competitors will struggle to replicate.
3. Revenue Potential: The phased launch strategy (US Spring 2025, global 2026) suggests careful attention to supply chain optimization and brand positioning. Conservative estimates indicate this venture could generate
Key risks include potential cannibalization of Nike's existing women's line and execution challenges in maintaining both brands' quality standards. However, the partnership's focus on innovation and body-inclusive design could expand the overall market rather than merely redistributing existing demand.
Two Iconic Brands Join Forces to Disrupt the Global Fitness and Activewear Industry
NikeSKIMS brings together Nike's world-class approach to advanced innovation, sport science, and athlete insights with SKIMS' obsession with the female form and pioneering approach to creating solutions for every body. The brand's shared vision celebrates every dimension of athleticism, from elite to everyday athletes*. Products will be crafted to fit every curve and enhance the body's natural form.
"We're energized by the opportunity to build a new brand and shake things up for the next generation of athletes* with NikeSKIMS.," said Heidi O'Neill, President of Consumer, Product & Brand, Nike, Inc. "This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes* into sport and movement with product that makes them feel strong and sexy."
"Over the past five years, SKIMS has redefined the intimates and loungewear industry," says Jens Grede, Co-Founder & CEO, SKIMS. "Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we're poised to create a new standard in the global fitness and activewear market. This partnership will empower individuals to express themselves authentically, merging SKIMS' focus on body confidence and self-expression with Nike's relentless pursuit of excellence."
"Nike and SKIMS share a deep commitment to innovation, inclusivity, and pushing boundaries, driven by an unwavering belief in the power of women," says Kim Kardashian, Co-Founder and Chief Creative Officer, SKIMS. "This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered. We're incredibly excited to unveil our first collection this Spring."
Through this partnership, NikeSKIMS will deliver industry-leading innovation and an extensive fitness product line – including apparel, footwear and accessories – designed to meet the unique needs and preferences of athletes* around the world.
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About NIKE, Inc.
NIKE, Inc., based near
About SKIMS
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is creating the next generation of Women's underwear, loungewear, and shapewear and setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand's goal is to consistently innovate on the past and advance the industry forward. SKIMS sells directly through SKIMS.com, permanent store locations in
Contacts
NIKE, Inc.
Jay Paavonpera
media.relations@nike.com
SKIMS
Tracy
media.relations@skims.com
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SOURCE NikeSKIMS
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