Value Meets High Tech As NIU Debuts New Series of Electric Kick Scooters and a Nationwide Launch Within Top US Retailers
NIU Technologies (NASDAQ: NIU) has launched two new electric kick scooters in the KQi 100 series for the 2024 holiday season. The KQi 100P, priced at $349, will be available at Kohl's and Walmart, while the KQi 100F, priced at $449, will be sold at Best Buy stores and online through Amazon, Shopify, and Target. Both models feature dual tube suspension, powerful motors, upgraded tire sizes, water resistance, and advanced connectivity. The KQi 100F boasts foldable handlebars for easy transport.
NIU aims to combine affordability, quality, and technology in these new offerings, setting a new standard for the e-mobility industry. The scooters include enhanced safety features, such as front drum brakes, rear e-brakes, and a redesigned frame structure using automotive-grade steel.
NIU Technologies (NASDAQ: NIU) ha lanciato due nuovi monopattini elettrici della serie KQi 100 per la stagione delle festività 2024. Il KQi 100P, al prezzo di 349 dollari, sarà disponibile presso Kohl's e Walmart, mentre il KQi 100F, al prezzo di 449 dollari, sarà venduto nei negozi Best Buy e online su Amazon, Shopify e Target. Entrambi i modelli presentano sospensione a doppio tubo, potenti motori, dimensioni degli pneumatici migliorate, resistenza all'acqua e connettività avanzata. Il KQi 100F offre manubri pieghevoli per un facile trasporto.
NIU punta a combinare accessibilità, qualità e tecnologia in queste nuove offerte, stabilendo un nuovo standard per l'industria della e-mobility. I monopattini includono funzionalità di sicurezza avanzate, come freni a tamburo anteriori, freni elettrici posteriori e una struttura del telaio riprogettata utilizzando acciaio di qualità automobilistica.
NIU Technologies (NASDAQ: NIU) ha lanzado dos nuevos patinetes eléctricos de la serie KQi 100 para la temporada navideña de 2024. El KQi 100P, a un precio de 349 dólares, estará disponible en Kohl's y Walmart, mientras que el KQi 100F, a un precio de 449 dólares, se venderá en las tiendas Best Buy y en línea a través de Amazon, Shopify y Target. Ambos modelos cuentan con suspensión de doble tubo, potentes motores, tamaños de llantas mejorados, resistencia al agua y conectividad avanzada. El KQi 100F tiene manillares plegables para un fácil transporte.
NIU busca combinar asequibilidad, calidad y tecnología en estas nuevas ofertas, estableciendo un nuevo estándar para la industria de la e-movilidad. Los patinetes incluyen características de seguridad mejoradas, como frenos de tambor delanteros, frenos eléctricos traseros y una estructura de marco rediseñada con acero de calidad automotriz.
NIU Technologies (NASDAQ: NIU)는 2024년 휴가 시즌을 맞아 KQi 100 시리즈의 두 가지 새로운 전기 킥 스쿠터를 출시했습니다. 가격이 349달러인 KQi 100P는 Kohl's와 Walmart에서 구입할 수 있으며, 449달러 가격의 KQi 100F는 Best Buy 매장과 Amazon, Shopify, Target 온라인에서 판매됩니다. 두 모델 모두 이중 튜브 서스펜션, 강력한 모터, 업그레이드된 타이어 크기, 방수 기능 및 고급 연결성을 특징으로 합니다. KQi 100F는 쉽게 운반할 수 있도록 접이식 핸들이 있습니다.
NIU는 이 새로운 제품을 통해 경제성, 품질 및 기술을 결합하여 e-모빌리티 산업의 새로운 기준을 세우고자 합니다. 이 스쿠터에는 앞쪽 드럼 브레이크, 뒤쪽 전기 브레이크 및 자동차 등급 강철로 재설계된 프레임 구조와 같은 향상된 안전 기능이 포함되어 있습니다.
NIU Technologies (NASDAQ: NIU) a lancé deux nouveaux trottinettes électriques de la série KQi 100 pour la saison des fêtes 2024. Le KQi 100P, au prix de 349 dollars, sera disponible chez Kohl's et Walmart, tandis que le KQi 100F, au prix de 449 dollars, sera vendu dans les magasins Best Buy et en ligne sur Amazon, Shopify et Target. Les deux modèles disposent d'une suspension à double tube, de moteurs puissants, de tailles de pneus améliorées, d'une résistance à l'eau et d'une connectivité avancée. Le KQi 100F se distingue par ses guidons pliables pour un transport facile.
NIU vise à combiner abordabilité, qualité et technologie dans ces nouvelles offres, établissant un nouveau standard pour l'industrie de la e-mobilité. Les trottinettes incluent des fonctionnalités de sécurité améliorées, telles que des freins à tambour avant, des freins à e-breake arrière et une structure de cadre redessinée utilisant de l'acier de qualité automobile.
NIU Technologies (NASDAQ: NIU) hat zur Urlaubssaison 2024 zwei neue elektrische Kick-Scooter der Serie KQi 100 auf den Markt gebracht. Der KQi 100P kostet 349 Dollar und ist bei Kohl's und Walmart erhältlich, während der KQi 100F für 449 Dollar in Best Buy Geschäften sowie online über Amazon, Shopify und Target verkauft wird. Beide Modelle verfügen über Doppelrohrfederung, leistungsstarke Motoren, verbesserte Reifengrößen, Wasserbeständigkeit und fortschrittliche Konnektivität. Der KQi 100F bietet klappbare Lenker für einfachen Transport.
NIU zielt darauf ab, in diesen neuen Angeboten Preis-Leistungs-Verhältnis, Qualität und Technologie zu vereinen und einen neuen Standard für die E-Mobilitätsbranche zu setzen. Die Scooter beinhalten erweiterte Sicherheitsfunktionen wie Vorderbremsen mit Trommelbremse, hintere E-Bremsen und eine neu gestaltete Rahmenstruktur aus Automobilstahl.
- Launch of two new affordable electric kick scooters (KQi 100P at $349 and KQi 100F at $449)
- Expansion into major US retailers including Walmart, Best Buy, and Kohl's
- Advanced features like dual tube suspension, powerful motors, and water resistance at competitive price points
- Enhanced safety features including improved braking system and redesigned frame structure
- None.
Insights
NIU's strategic move to launch affordable, high-tech electric scooters through major US retailers is potentially game-changing for the urban mobility market. The
The nationwide retail partnerships with Walmart, Best Buy and Kohl's significantly expand NIU's distribution channels, potentially leading to increased brand visibility and sales volume. However, success will depend on consumer adoption rates and the company's ability to maintain product quality at scale. The holiday season launch timing is strategic but may face challenges from economic uncertainties affecting consumer spending.
The KQi 100 series showcases NIU's technological prowess in the e-mobility sector. Key innovations include:
- Dual tube suspension for enhanced ride quality
- Upgraded tire size for better stability
- Advanced connectivity with customizable app features
- Automotive-grade steel frame for durability
- Smart battery management with 14 types of protection
These features, especially at this price point, demonstrate NIU's ability to balance affordability with high-tech solutions. The focus on safety, durability and user experience could give NIU a competitive edge. However, the true test will be in the real-world performance and reliability of these budget-friendly, feature-rich scooters in varied urban environments.
NIU's expansion into the US market with competitively priced electric scooters could significantly impact its financial performance. The potential for high-volume sales through major retailers like Walmart, Best Buy and Kohl's may lead to increased revenue and market share. However, the low price points (
Investors should monitor:
- Sales volume and revenue growth in the US market
- Gross margin impact of these lower-priced models
- Marketing and distribution costs associated with the retail partnerships
- Any shifts in NIU's overall product mix and average selling price
While this move could drive growth, it may also pressure profitability in the short term. The success of this strategy will be important for NIU's financial outlook and stock performance.
- KQi 100P marks NIU’s debut at Kohl’s and is a high performance, low cost electric scooter at an affordable
$349 M SRP - KQi 100F is a highly-transportable, cost-effective electric scooter with foldable handles available in store at Best Buy and online through Amazon, Shopify, Target and Best Buy for
$449
LOS ANGELES, Sept. 06, 2024 (GLOBE NEWSWIRE) -- Niu Technologies (“NIU”, or “the Company”) (NASDAQ: NIU), the world’s leading provider of smart urban mobility solutions, today announced the launch of two new electric kick scooters - the KQi 100 series - for the 2024 holiday season that will be available in Walmart, Best Buy and Kohl’s nationwide. NIU specializes in creating products that uniquely combine affordability, quality and technology, a blend rarely found in a single offering, and the KQi 100 series underscores this approach.
“By bringing these two new electric kick scooters to market and partnering with retail giants like Best Buy, Kohl’s and Walmart to ensure widespread availability we are not only enhancing convenience for customers but also setting a new standard for the e-mobility industry,” said Ben McGill, Head of North America of NIU. “The KQi 100 series performs better than many mid-tier scooters, while being hundreds of dollars less than others in the market. We are one of the only companies making a sub-
KQi 100P
The KQi 100P is the company’s debut product at Kohl’s retailers and will also be available at Walmart. With an MSRP of
KQi 100F
The KQi 100F will launch this October in store at Best Buy and online through Amazon, Shopify, Target and Best Buy, which NIU recently announced a large-scale expansion into over 800 stores. Sporting a collapsible handlebar, the KQi 100F is easy to fold up to take on public transport or fit in the trunk of your car. Thanks to the conical surface design and superior manufacturing process, the foldable handlebar is precisely aligned and features self-locking properties, ensuring it remains stable and doesn’t wobble while riding. The KQi 100F has an MSRP of
Key features of the KQi 100-Series include:
- Dual tube suspension for a smooth and comfortable ride, minimizing bumps and vibrations while improving handling, safety and durability.
- Powerful motor provides superior acceleration and increased torque to climb hills with ease and keep up with faster traffic on roadways.
- Upgraded tire size for enhanced stability and shock absorption, reducing the risk of accidents while making for a comfortable, stable ride.
- Water resistance providing enhanced protection from splashes or inclement weather.
- LCD dashboard with a clear, high-quality display that remains sharp and readable, even in direct sunlight.
- Advanced connectivity and new app features including the ability to set the minimum glide speed required to start the motor, set a charging limit to prevent battery aging, and the choice to set your scooter from standard mode to “chill” to make acceleration smoother.
- Enhanced safety features including fewer exposed wires; extremely short braking distance made possible by both front drum brakes and rear e-brakes; a frame structure that has been redesigned with automotive-grade steel to increase durability; and NIU’s proprietary smart battery management which provides 14 types of protection against faults and errors.
About NIU
As the world’s leading provider of smart urban mobility solutions, NIU designs, manufactures and sells high-performance electric motorcycles, mopeds, bicycles, as well as kick-scooters and e-bikes. NIU has a diversified product portfolio that caters to the various demands of our users and addresses different urban travel scenarios. Currently, NIU offers two model lineups, comprising a number of different vehicle types. These include (i) the electric motorcycle, moped and bicycle series, including the NQi, MQi, UQi, F series and others, and (ii) the micro-mobility series, including the kick-scooter series KQi and the e-bike series BQi. NIU has adopted an omnichannel retail model, integrating the offline and online channels, to sell its products and provide services to users.
For more information, please visit www.niu.com.
Media Contact
Malory Van Guilder
Skyya PR for NIU
niu@skyya.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/0afd8e2e-f88b-4caf-83c2-2b2fda1b2bea
https://www.globenewswire.com/NewsRoom/AttachmentNg/82afb6de-657f-4c57-9648-f50db0824533
https://www.globenewswire.com/NewsRoom/AttachmentNg/be058266-011f-4962-9f4d-f5c6c86692da
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