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eStar Gaming, a subsidiary of NIP Group (NASDAQ: NIPG), has announced its intention to collaborate with Dalian Young Boy Football Club. This partnership aims to explore innovative business models that integrate esports and traditional sports, enhancing urban culture, tourism, and the consumer economy. The collaboration is expected to deliver unique fan experiences and explore new avenues for growth in both industries.
The partnership comes as esports gains popularity among younger audiences, with the domestic esports industry reaching approximately 490 million users in 2023, including over 300 million young users. This integration is seen as a way to revitalize sports culture and foster growth for traditional sports and local cultural tourism.
NIP Group's eStar FPS division has claimed victory at the 2024 World Cyber Games (WCG) CrossFire tournament in Jakarta, Indonesia. The team, consisting of players xyu, quzi, hxh, YGao, care, and 67, dominated the competition with three consecutive wins against teams from Vietnam, the Philippines, and Indonesia. This victory marks a significant achievement for eStar in the CrossFire competitive scene and showcases their ability to perform at the highest level internationally.
The WCG, founded in 2000, is one of the most prestigious esports events globally. eStar earned their spot in the tournament by winning the 2024 CrossFire Glory Cup in July, representing China in this international competition. The team's flawless performance over the two-day event solidifies their position as a top contender in the CrossFire esports landscape.
NIP Group Inc. (NASDAQ: NIPG) has announced its entry into the game publishing market, marking a significant expansion of its digital entertainment ecosystem. This strategic move leverages the company's esports expertise to tap into the youth-driven gaming market. NIP Group's game publishing strategy will focus on esports-oriented titles and explore opportunities in various game categories, including mini-games for social media platforms, mobile games, and PC games.
The new division will be led by Hang "Allen" Sui, Chief Operating Officer of NIP Group, who brings approximately 15 years of experience in the esports and gaming industry. This expansion is expected to drive significant growth and strengthen NIP Group's position in the competitive gaming landscape.
NIP Group, a leading digital entertainment company, hosted the '2024 Wuhan Disabled Esports Promotion Event' on July 12-13 at its headquarters in Wuhan, China. The event, organized by the Wuhan Disabled Persons' Federation, brought together over 20 disabled esports enthusiasts, offering them comprehensive guidance and training. Zhang 'Ray' Lei, Chief Experience Officer of NIP Group, emphasized the inclusivity of esports for disabled individuals. MAG Studio, NIP Group's event production brand, provided volunteer support. Participants received professional training from Huang 'Orange' Shiyu, Chen 'Sherry' Fanghui, and Liu Wei. The initiative aligns with NIP Group's commitment to social responsibility and fostering an inclusive esports ecosystem.
NIP Group (NASDAQ: NIPG) has announced a strategic partnership with Homeinns Hotels Group to establish a joint venture focused on developing and operating esports-themed hotels in China. NIP Group will hold the controlling stake, overseeing investment, operations, and management. The partnership, spanning from 2024 to 2031, aims to capitalize on the thriving gaming ecosystem economy.
The collaboration combines NIP Group's esports expertise with Homeinns' property resources and operational know-how. The first esports hotel is expected to open in a top-tier Chinese city within months. This exclusive partnership marks a significant step for both companies, allowing NIP Group to extend its brand into physical hospitality and enabling Homeinns to diversify its portfolio and tap into the growing esports market.
NIP Group Inc. (NASDAQ: NIPG) has successfully closed its initial public offering (IPO) of 2,250,000 American depositary shares (ADSs) at US$9.00 per ADS. The underwriters partially exercised their option to purchase an additional 182,526 ADSs at the same price. Each ADS represents two Class A ordinary shares. NIPG began trading on the Nasdaq Global Market on July 26, 2024.
Mario Ho, Chairman and co-CEO, emphasized that the successful IPO amid market fluctuations demonstrates strong investor confidence in NIP's business model and growth prospects. The capital injection will fuel market expansion plans and solidify NIP's position as a global esports leader. US Tiger Securities, Inc. acted as lead underwriter, with GF Securities, CLSA , and Kingswood Capital Partners as co-managers.
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