Ninjas in Pyjamas Take Flight with Renewed Red Bull Partnership
NIP Group (Nasdaq: NIPG) subsidiary Ninjas in Pyjamas (NIP) has renewed its partnership with Red Bull, extending their collaboration that began in November 2022. The renewed partnership focuses on strengthening operations and expanding reach in esports through various initiatives including:
- Exclusive player content and behind-the-scenes tournament footage
- Red Bull branding integration across NIP's social media, streams, player jerseys, and events
- Collaboration on the annual SWE CS Summit at Red Bull Gaming Sphere in Stockholm
- Supporting Swedish esports scene development through various activations
The partnership aims to leverage Red Bull's global reputation while providing access to NIP's young and engaged audience base. Co-CEO Hicham Chahine highlighted the successful collaboration over the past two years and the shared values between both organizations in creating meaningful fan experiences.
NIP Group (Nasdaq: NIPG) ha rinnovato la sua partnership con Ninjas in Pyjamas (NIP), estendendo la collaborazione iniziata a novembre 2022. Il nuovo accordo si concentra sul rafforzamento delle operazioni e sull'espansione della presenza negli esports attraverso varie iniziative, tra cui:
- Contenuti esclusivi dei giocatori e riprese dietro le quinte dei tornei
- Integrazione del marchio Red Bull sui social media di NIP, nelle dirette, sulle maglie dei giocatori e negli eventi
- Collaborazione al SWE CS Summit annuale presso il Red Bull Gaming Sphere a Stoccolma
- Sostegno allo sviluppo della scena esports svedese attraverso varie attivazioni
La partnership mira a sfruttare la reputazione globale di Red Bull, offrendo al contempo accesso a un pubblico giovane e coinvolto di NIP. Il co-CEO Hicham Chahine ha sottolineato la collaborazione di successo negli ultimi due anni e i valori condivisi tra le due organizzazioni nella creazione di esperienze significative per i fan.
NIP Group (Nasdaq: NIPG) ha renovado su asociación con Ninjas in Pyjamas (NIP), extendiendo la colaboración que comenzó en noviembre de 2022. La nueva asociación se centra en fortalecer las operaciones y expandir el alcance en los esports a través de diversas iniciativas, que incluyen:
- Contenido exclusivo de jugadores y material detrás de cámaras de torneos
- Integración de la marca Red Bull en las redes sociales de NIP, transmisiones, camisetas de jugadores y eventos
- Colaboración en la cumbre anual SWE CS en el Red Bull Gaming Sphere en Estocolmo
- Apoyo al desarrollo de la escena de esports sueca a través de diversas activaciones
La asociación busca aprovechar la reputación global de Red Bull, al tiempo que proporciona acceso a la joven y comprometida base de audiencia de NIP. El co-CEO Hicham Chahine destacó la colaboración exitosa en los últimos dos años y los valores compartidos entre ambas organizaciones para crear experiencias significativas para los fanáticos.
NIP Group (Nasdaq: NIPG)의 자회사 Ninjas in Pyjamas (NIP)가 Red Bull과의 파트너십을 갱신하여 2022년 11월에 시작된 협력을 연장했습니다. 갱신된 파트너십은 다양한 이니셔티브를 통해 esports에서의 운영 강화와 범위 확장에 중점을 두고 있습니다:
- 선수 전용 콘텐츠 및 토너먼트 비하인드 씬 영상
- NIP의 소셜 미디어, 스트림, 선수 유니폼 및 이벤트 전반에 걸친 Red Bull 브랜드 통합
- 스톡홀름의 Red Bull Gaming Sphere에서 열리는 연례 SWE CS Summit에 대한 협력
- 다양한 활성화를 통한 스웨덴 esports 씬 개발 지원
이번 파트너십은 Red Bull의 글로벌 평판을 활용하는 동시에 NIP의 젊고 열정적인 관객층에 접근할 수 있는 기회를 제공합니다. 공동 CEO인 Hicham Chahine은 지난 2년간의 성공적인 협력과 두 조직 간의 의미 있는 팬 경험 창출을 위한 공유 가치를 강조했습니다.
NIP Group (Nasdaq: NIPG) a renouvelé son partenariat avec Ninjas in Pyjamas (NIP), prolongeant ainsi la collaboration qui a débuté en novembre 2022. Ce partenariat renouvelé vise à renforcer les opérations et à étendre la portée dans les esports à travers diverses initiatives, notamment :
- Contenu exclusif des joueurs et images des coulisses des tournois
- Intégration de la marque Red Bull sur les réseaux sociaux de NIP, dans les streams, sur les maillots des joueurs et lors des événements
- Collaboration lors du sommet annuel SWE CS au Red Bull Gaming Sphere à Stockholm
- Soutien au développement de la scène esports suédoise à travers diverses activations
Ce partenariat vise à tirer parti de la réputation mondiale de Red Bull tout en offrant un accès à la jeune et engagée base d'audience de NIP. Le co-CEO Hicham Chahine a souligné la collaboration réussie au cours des deux dernières années et les valeurs partagées entre les deux organisations pour créer des expériences significatives pour les fans.
NIP Group (Nasdaq: NIPG) hat die Partnerschaft mit Ninjas in Pyjamas (NIP) erneuert und die Zusammenarbeit, die im November 2022 begann, verlängert. Die erneuerte Partnerschaft konzentriert sich auf die Stärkung der Operationen und die Erweiterung der Reichweite im Bereich Esports durch verschiedene Initiativen, darunter:
- Exklusive Spielerinhalte und Behind-the-Scenes-Material von Turnieren
- Integration der Red Bull-Marke in die sozialen Medien von NIP, Streams, Spielertrikots und Veranstaltungen
- Zusammenarbeit beim jährlichen SWE CS Summit im Red Bull Gaming Sphere in Stockholm
- Unterstützung der Entwicklung der schwedischen Esports-Szene durch verschiedene Aktivitäten
Die Partnerschaft zielt darauf ab, den globalen Ruf von Red Bull zu nutzen und gleichzeitig Zugang zur jungen und engagierten Zielgruppe von NIP zu bieten. Co-CEO Hicham Chahine hob die erfolgreiche Zusammenarbeit der letzten zwei Jahre und die gemeinsamen Werte zwischen beiden Organisationen hervor, um bedeutungsvolle Fan-Erlebnisse zu schaffen.
- Strategic partnership renewal with global brand Red Bull enhances operational stability
- Expanded content creation and fan engagement opportunities
- Access to Red Bull's global network and resources
- Integration of Red Bull branding across multiple revenue-generating channels
- None.
This renewed agreement will engage esports fans through exclusive player content - such as behind-the-scenes tournament footage - alongside the integration of Red Bull branding in Ninjas in Pyjamas' social media, streams, player jerseys across multiple teams, and events.
NIP and Red Bull will also work together on various activations, including the annual [SWE] CS Summit held at Red Bull Gaming Sphere in
Commenting on the announcement, Hicham Chahine, Co-CEO of NIP Group said the following, 'It has been a pleasure working with Red Bull over the past two years, collaborating on a series of highly successful projects. The more we work together, the clearer it has become that we align strongly on values and how to create meaningful experiences for our fans. We are truly delighted to continue this journey with them. Their passion for innovation and excellence aligns perfectly with our vision, and together, we look forward to pushing the boundaries of this industry even further'.
About NIP Group
NIP Group (NASDAQ: NIPG) is a digital entertainment company created for a growing global audience of gaming and esports fans. The business was formed in 2023 through a merger between legendary esports organization Ninjas in Pyjamas and digital sports group ESV5, which includes eStar Gaming, a world-leader in mobile esports. Building on the success of its competitive teams with an innovative mix of business ventures, including talent management, event production, hospitality and game publishing, NIP Group is developing transformational experiences that entertain, inspire and connect fans worldwide, to expand its global footprint and engage digital-first gamers where they are. NIP Group currently has operations in
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SOURCE NIP Group
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