NIP Group Enters the MOBA Game Arena with Re: Aetatis, Accelerating Growth in Digital Entertainment
NIP Group (NASDAQ: NIPG) announces its entry into the MOBA game market with Re: Aetatis, a sci-fi mobile game launching open beta on December 24, 2024. The game features 5v5 matchups, multiple game modes including Capture the Flag, Roguelike, and Battle Royale, set in a cyberpunk-inspired world.
This launch represents NIPG's strategic expansion from esports into game publishing, implementing an 'esportsification' approach that leverages their existing ecosystem of esports teams, event production, and talent management. The company aims to create a comprehensive gaming experience, targeting China's underpenetrated MOBA market with plans for tournaments, community events, and IP collaborations.
The initiative is part of NIPG's broader strategy to diversify its business and build a sustainable digital entertainment ecosystem, utilizing synergies across its business units including the recently acquired Youngwill.
NIP Group (NASDAQ: NIPG) annuncia il suo ingresso nel mercato dei giochi MOBA con Re: Aetatis, un gioco mobile di fantascienza che lancerà la beta aperta il 24 dicembre 2024. Il gioco presenta sfide 5v5, diverse modalità di gioco tra cui Cattura la Bandiera, Roguelike e Battle Royale, ambientato in un mondo ispirato al cyberpunk.
Questo lancio rappresenta l'espansione strategica di NIPG dall'esports alla pubblicazione di giochi, implementando un approccio di 'esportsificazione' che sfrutta il loro ecosistema esistente di team esports, produzione di eventi e gestione dei talenti. L'azienda mira a creare un'esperienza di gioco completa, puntando sul mercato MOBA poco sfruttato della Cina con piani per tornei, eventi comunitari e collaborazioni IP.
Questa iniziativa fa parte della più ampia strategia di NIPG per diversificare il proprio business e costruire un ecosistema sostenibile di intrattenimento digitale, utilizzando le sinergie tra le sue unità aziendali, inclusa la recentemente acquisita Youngwill.
NIP Group (NASDAQ: NIPG) anuncia su entrada en el mercado de juegos MOBA con Re: Aetatis, un juego móvil de ciencia ficción que lanzará su beta abierta el 24 de diciembre de 2024. El juego presenta confrontaciones 5v5, múltiples modos de juego incluyendo Captura la Bandera, Roguelike y Battle Royale, ambientado en un mundo inspirado en el ciberpunk.
Este lanzamiento representa la expansión estratégica de NIPG desde los esports hacia la publicación de juegos, implementando un enfoque de 'esportsificación' que aprovecha su ecosistema existente de equipos de esports, producción de eventos y gestión de talentos. La empresa tiene como objetivo crear una experiencia de juego integral, apuntando al mercado MOBA poco explotado de China con planes para torneos, eventos comunitarios y colaboraciones de IP.
La iniciativa forma parte de la estrategia más amplia de NIPG para diversificar su negocio y construir un ecosistema sostenible de entretenimiento digital, utilizando sinergias entre sus unidades de negocio, incluida la recientemente adquirida Youngwill.
NIP Group (NASDAQ: NIPG)는 Re: Aetatis라는 SF 모바일 게임으로 MOBA 게임 시장에 진입한다고 발표했습니다. 이 게임은 2024년 12월 24일에 오픈 베타를 출시할 예정입니다. 게임은 5v5 대결과 깃발 잡기, 로그라이크 및 배틀 로얄을 포함한 다양한 게임 모드를 특징으로 하며, 사이버펑크에서 영감을 받은 세계를 배경으로 합니다.
이번 출시는 NIPG가 esports에서 게임 출판으로 전략적으로 확장하는 것으로, 기존의 esports 팀, 이벤트 제작 및 인재 관리 생태계를 활용한 'esports화' 접근 방식을 구현합니다. 회사는 중국의 저개발된 MOBA 시장을 겨냥하여 토너먼트, 커뮤니티 이벤트 및 IP 협업을 계획하고 포괄적인 게임 경험을 창출하는 것을 목표로 하고 있습니다.
이 이니셔티브는 NIPG의 비즈니스를 다각화하고 지속 가능한 디지털 엔터테인먼트 생태계를 구축하는 더 넓은 전략의 일부로, 최근 인수한 Youngwill을 포함한 비즈니스 유닛 간의 시너지를 활용합니다.
NIP Group (NASDAQ: NIPG) annonce son entrée sur le marché des jeux MOBA avec Re: Aetatis, un jeu mobile de science-fiction qui lancera sa bêta ouverte le 24 décembre 2024. Le jeu propose des affrontements en 5v5, plusieurs modes de jeu, y compris Capture le Drapeau, Roguelike et Battle Royale, le tout dans un monde inspiré du cyberpunk.
Ce lancement représente l'expansion stratégique de NIPG de l'esport vers la publication de jeux, mettant en œuvre une approche d' 'esportsification' qui s'appuie sur leur écosystème existant d'équipes d'esports, de production d'événements et de gestion des talents. L'entreprise vise à créer une expérience de jeu complète, ciblant le marché MOBA peu exploité de la Chine avec des plans pour des tournois, des événements communautaires et des collaborations de propriété intellectuelle.
L'initiative fait partie de la stratégie plus large de NIPG visant à diversifier son activité et à construire un écosystème durable de divertissement numérique, en utilisant les synergies entre ses unités commerciales, y compris Youngwill, récemment acquis.
NIP Group (NASDAQ: NIPG) kündigt seinen Eintritt in den MOBA-Spielmarkt mit Re: Aetatis an, einem Sci-Fi-Mobile-Spiel, das am 24. Dezember 2024 in die Open Beta geht. Das Spiel bietet 5v5-Matchups und mehrere Spielmodi, darunter Capture the Flag, Roguelike und Battle Royale, angesiedelt in einer von Cyberpunk inspirierten Welt.
Dieser Launch stellt NIPGs strategische Expansion von Esports in die Spielveröffentlichung dar und implementiert einen Ansatz der 'Esportsifizierung', der auf ihrem bestehenden Ökosystem aus Esports-Teams, Eventproduktion und Talentmanagement aufbaut. Das Unternehmen hat das Ziel, ein umfassendes Spielerlebnis zu schaffen und die wenig erschlossene MOBA-Markt in China anzusprechen, mit Plänen für Turniere, Community-Events und IP-Kooperationen.
Das Vorhaben ist Teil von NIPGs umfassenderer Strategie zur Diversifizierung seines Geschäfts und zum Aufbau eines nachhaltigen digitalen Unterhaltungsökosystems unter Nutzung von Synergien zwischen seinen Geschäftseinheiten, einschließlich der kürzlich erworbenen Youngwill.
- Entry into China's underpenetrated MOBA game market with Re: Aetatis
- Strategic business diversification reducing reliance on single business units
- Leveraging existing esports ecosystem for game promotion and development
- Multiple revenue streams through game modes, tournaments, and IP collaborations
- Entering highly competitive MOBA market as a new publisher
- Success dependent on player adoption and retention
Insights
The launch of Re: Aetatis represents a strategic pivot for NIP Group, targeting China's underserved MOBA market. The mobile gaming sector in China generated
- Leveraging existing esports infrastructure and expertise from eStar and NIP teams
- Multi-mode gameplay design addressing market saturation concerns
- Integration with Youngwill acquisition for enhanced social media presence
The timing is particularly opportune given the MOBA releases in China over the past decade. The cyberpunk and ACG aesthetics align well with Gen-Z preferences, while the "esportsification" approach could create substantial monetization opportunities through tournaments and in-game purchases.
Re: Aetatis' technical implementation shows sophisticated market understanding. The inclusion of multiple game modes (5v5, 7v7, 3v3) alongside innovative formats like Roguelike and Battle Royale demonstrates a hybrid approach that could reduce user acquisition costs and extend player lifetime value. The development strategy mirrors successful patterns seen in games like Honor of Kings and League of Legends: Wild Rift.
The vertical integration of esports operations, talent management and game publishing creates a unique competitive moat. Most publishers must build these relationships from scratch, while NIPG can immediately leverage existing infrastructure for tournament organization and influencer marketing. This could significantly reduce marketing costs and accelerate user acquisition.
This launch represents a important revenue diversification strategy for NIPG. With a market cap of
- Day-1 retention rates (industry benchmark:
35% ) - Monthly Active Users (MAU) to Daily Active Users (DAU) conversion
- Average Revenue Per Paying User (ARPPU)
The integrated ecosystem approach should yield higher margins compared to traditional game publishing models. The success of Re: Aetatis could establish a template for future game launches, potentially creating a scalable publishing platform that leverages NIPG's existing esports and talent management infrastructure.
SHENZHEN, China, Dec. 20, 2024 (GLOBE NEWSWIRE) -- NIP Group Inc. (NASDAQ: NIPG) (“NIP Group” or the “Company”), a leading digital entertainment company, is breaking new ground with the introduction of its first MOBA game: Re: Aetatis. This highly anticipated cutting-edge sci-fi MOBA mobile game begins open beta testing on December 24, 2024, inviting players to experience the next evolution in competitive gaming.
Re: Aetatis marks NIP Group’s bold entry into the dynamic game publishing market and a major milestone for the Company's evolution from a top esports organization to a global digital entertainment leader. Following the launch of reservations, Re: Aetatis has garnered significant attention and recognition from players and is poised to become a flagship title in NIP Group's emerging game portfolio.
NIP Group is pioneering a new approach to game publishing through “esportsification.” This process involves developing and transforming traditional video games toward competitive gaming, emphasizing the game's competitive nature, strategic depth, and entertainment value, as well as the professionalism and standardization of tournaments. Rather than just publishing a game, NIPG is able to publish, market, and create a whole ecosystem around the new game. This includes leveraging synergies across its business units, such as esports teams, event production, and talent management, to create a unified and engaging gaming experience.
Mario Ho, Chairman and Co-CEO of NIP Group, stated: “Re: Aetatis' marks our exciting entry into China's dynamic game publishing market, diversifying our offerings while building on our rich esports legacy. This launch is also a critical step as we work to build a sustainable, integrated digital entertainment ecosystem across our game-centric businesses. Leveraging our talent management division's network of top influencers and our recent acquisition of Youngwill, we are uniquely positioned to engage young audiences on leading social media and short-video platforms. Together, these strengths will help drive our ongoing growth and success in the global digital entertainment market.”
Hicham Chahine, Co-CEO of NIP Group, remarked: “I'm delighted that Re: Aetatis is finally available to play, and I can't wait to see how players embrace the variety of game modes and collaborate to shape the meta in the coming months. With the support of NIP Group's esports teams across various disciplines, we are confident that Re: Aetatis will quickly create noise within the esports community and make a lasting impact in the popular MOBA genre. The launch is just the beginning of a journey that we know will deliver unforgettable moments for players and fans alike, from casual matches to the world’s biggest stages.”
Set on the technologically advanced continent of Aetatis, Re: Aetatis allows players to control “Intelligence” units in strategic 5v5 matchups. The game delivers a compelling MOBA experience with precise competitive mechanics, deep strategy and team coordination, all within a visually stunning environment inspired by cyberpunk aesthetics and an ACG-inspired world. Beyond the core MOBA mode, Re: Aetatis offers a variety of innovative gameplay experiences, including 7v7 Capture the Flag, 3v3 Roguelike, Werewolf, Battle Royale and Zombie Survival modes. This diverse range of play styles caters to both MOBA fans and players seeking fresh challenges and lasting engagement in China's largely underpenetrated MOBA game market.
Allen Sui, COO of NIP Group, added: "We chose Re: Aetatis as our flagship game because of our deep experience in esports, particularly in MOBA games. Our teams, eStar and NIP, have a strong understanding of what makes MOBA games successful. Additionally, with only a handful of impactful MOBA games entering the Chinese market over the last decade, Re: Aetatis offers a unique opportunity to fill this gap with its exciting gameplay and popular anime and cyberpunk aesthetics that appeal to young gamers."
Following its official launch, NIP Group plans to extend Re: Aetatis IP with esports tournaments, community-driven events, and potential IP collaborations, ensuring sustained player interest and continuous content evolution.
NIP Group is actively diversifying its businesses across the gaming market and building on its core competencies in esports team operations, talent management services and event production. By reducing reliance on single business units and fostering synergies across its ecosystem, NIP Group is solidifying its position for sustainable growth and laying a strong foundation for its evolution into a comprehensive digital entertainment enterprise.
About NIP Group
NIP Group (NASDAQ: NIPG) is a digital entertainment company created for a growing global audience of gaming and esports fans. The business was formed in 2023 through a merger between legendary esports organization Ninjas in Pyjamas and digital sports group ESV5, which includes eStar Gaming, a world leader in mobile esports. Building on the success of its competitive teams with an innovative mix of business ventures, including talent management, event production, hospitality and game publishing, NIP Group is developing transformational experiences that entertain, inspire and connect fans worldwide to expand its global footprint and engage digital-first gamers where they are. NIP Group currently has operations in Sweden, China, Abu Dhabi and Brazil, and its esports rosters participate across multiple game titles at the biggest events around the world.
Safe Harbor Statements
This press release contains statements that constitute “forward-looking” statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “likely to,” or other similar expressions. Among other things, the business outlook and quotations from management in this press release, as well as NIP Group’s strategic and operational plans, contain forward-looking statements. NIP Group may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the “SEC”), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about NIP Group’s beliefs, plans and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: NIP Group’s growth strategies; its future business development, results of operations and financial condition; its ability to maintain and enhance the recognition and reputation of its brand; developments in the relevant governmental laws, regulations, policies toward NIP Group’s industry; and general economic and business conditions globally and in the countries or regions where NIP Group has operations; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in NIP Group’s filings with the SEC. All information provided in this press release is as of the date of this press release, and NIP Group undertakes no obligation to update any forward-looking statement, except as required under applicable law.
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FAQ
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