ArtBall's Revolutionary Approach to Sports Entertainment and Experience Expands Beyond Tennis

Rhea-AI Summary

NFT Technologies Inc. (OTCQB: NFTFF) is expanding its ArtBall concept beyond tennis, integrating new sports for fan engagement through innovative technology. Utilizing advanced line-calling and ball-tracking technologies, ArtBall aims to enhance viewer interaction across multiple sports including football and golf. The initiative emphasizes artistic collaboration, featuring unique designs created by both artists and community submissions. CEO Adam De Cata highlights the company's commitment to innovation in web3, indicating strong partnerships with major sports organizations to broaden audience reach.

Positive

• Expansion of ArtBall concept to include multiple sports, enhancing audience engagement.
• Utilization of advanced tracking technologies for improved sports experiences.
• Strong partnerships with major sports brands like Tennis Australia, enhancing credibility.
• Focus on artistic collaboration, promoting inclusivity and community engagement.

Negative

• None.

VANCOUVER, British Columbia--(BUSINESS WIRE)-- NFT Technologies Inc. (NEO: NFT | Frankfurt: 8LO | OTCQB: NFTFF) ("NFT Tech"), a leading technology company partnering with top-tier brands to accelerate their entry into the world of web3 through innovative technologies and unparalleled creativity, is pleased to announce that its studio’s ArtBall concept, first seen in the AO Art Ball , is expanding into new sports, bringing its unique blend of technology and creativity to a broader audience.

ArtBall uses digital assets to deliver new ways for fans to participate and experience their favorite sports. For AO Metaverse, NFT Tech used line-calling technology that tracks the balls trajectory using multiple computer-linked cameras situated around the court. This technology is used broadly across athletics, football, cricket, rugby and volleyball.

"We are excited to announce that ArtBall is not only expanding beyond the world of tennis but also beyond the use of electronic line-calling technology,” said Adam De Cata, CEO of NFT Tech. “We are constantly looking for ways to innovate and enhance the way fans engage with and experience their favorite sports. We are ready to deploy other ball-tracking technologies, such as goal-line, commonly used for football, and ball-tracking used in golf, into the ArtBall experience. Naturally, every sport is unique and creating something that is technically and creatively compelling that resonates with varying fan segments is an exciting challenge.”

In addition to its technological sophistication, ArtBall has a strong focus on art. The AO Metaverse features a diverse range of art styles, including balls created from scratch by talented artists that offer a high level of detail and craftsmanship, community submissions from fans and artists around the world that promote inclusivity in the project, generative art that is created using algorithms to produce one-of-a-kind pieces adding an element of surprise and uniqueness, and collaborative art that is created through partnerships with other organizations and brands, including Marriott International, Penfolds, The Metakey, and others.

“We are honored to be a trusted partner to some of the world’s most watched and beloved sports including, Tennis Australia, World Table Tennis and others to be announced very soon. These iconic brands represent fan bases in the hundreds of millions and we take pride in being entrusted to deliver the most significant technology change of our generation,” continued Adam. “This validation of our unique approach to web3, one that focuses on creating value for brands and their fans, whilst reaching new audiences inspires engagement is a testament to the innovation and dedication that drives our team. We are excited to announce more deployments in the near future and to continue bringing value to our partners, investors, and fans around the world."

About NFT Tech

NFT Tech builds products that accelerate web3 adoption by infusing utility into digital assets. The company’s technology is designed to increase consumer engagement, enable digital asset ownership, and discover new business models, making NFT Tech a trusted partner to global brands across many industries, including sports, entertainment, and art. NFT Tech’s award-winning studio is the recipient of the first-ever Cannes Lion for an NFT Activation, of the most respected and well-known awards in the industry.

NFT Tech is publicly listed on the NEO exchange under the symbol NFT and on OCTQB under the symbol NFTFF. By bridging the gap between traditional capital markets and the web3 space, NFT Tech is mainstreaming the new era of the internet while bringing insights and benefits to the public markets.

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Cautionary Note on Forward-Looking Information

This press release contains certain forward-looking statements within the meaning of applicable securities laws with respect to the Company. These forward-looking statements generally are identified by words such as "believe," "project," "expect," "anticipate," "estimate," "intend," "strategy," "future," "opportunity," "plan," "may," "should," "will," "would," and similar expressions. Forward-looking statements in this press release include statements relating to the completion of the agreement with Sony’s Hawk-Eye Innovations, closing date thereof; benefits realized from the deal; expansion of the Company's NFT developments and product offerings; potential benefits and demands for direct-to-consumer NFT projects; potential benefits, development, and acceptance of web3 and related applications; plans for accelerating growth; and the continued public acceptance of NFTs. Although the Company believes that the expectations and assumptions on which such forward-looking statements and information are based are reasonable, undue reliance should not be placed on the forward-looking statements and information because the Company can give no assurance that they will prove to be correct. Since forward-looking statements and information address future events and conditions, by their very nature they involve inherent risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this press release including, without limitation, the risk factors described in the Prospectus. Readers are cautioned that the foregoing list of factors is not exhaustive. The forward-looking statements included in this news release are expressly qualified by this cautionary statement. The forward-looking statements and information contained in this news release are made as of the date hereof and the Company undertakes no obligation to update publicly or revise any forward-looking statements or information, whether as a result of new information, future events or otherwise, unless so required by applicable laws.

No securities regulatory authority has either approved or disapproved of the contents of this news release. The Neo Exchange has not reviewed or approved this press release for the adequacy or accuracy of its contents.

This news release does not constitute an offer to sell or a solicitation of an offer to sell any of the securities in the United States. The securities have not been and will not be registered under the U.S. Securities Act of 1933 (the "U.S. Securities Act") or any state securities laws and may not be offered or sold within the United States or to

U.S. Persons (as defined in Regulation S under the U.S. Securities Act) unless registered under the U.S. Securities Act and applicable state securities laws or an exemption from such registration is available.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230112005313/en/

Wayne Lloyd

Executive Chairman

ir@nfttech.com

+1 (604) 800-5838

Email: ir@nfttech.com

Phone: +1 (604) 800-5838

Source: NFT Technologies Inc.

FAQ

What is the latest news about NFT Technologies Inc. (NFTFF)?

NFT Technologies Inc. announced the expansion of its ArtBall concept beyond tennis to include multiple sports, utilizing advanced tracking technologies to enhance fan engagement.

How is NFT Technologies Inc. enhancing fan engagement with ArtBall?

NFT Technologies Inc. is using innovative tracking technologies and artistic collaborations to create a more interactive experience for fans across various sports.

Which sports will the ArtBall concept expand into?

The ArtBall concept will expand into sports such as football and golf, in addition to its existing tennis application.

What technology is NFT Technologies Inc. using for ArtBall?

NFT Technologies Inc. is utilizing advanced line-calling and ball-tracking technologies to enhance the fan experience in sports.