Netflix to Become New Home of WWE Raw Beginning 2025
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Insights
The partnership between WWE and Netflix represents a significant shift in the distribution model for sports entertainment, transitioning from traditional linear television to an on-demand streaming service. This move can be expected to have a substantial impact on Netflix's content portfolio, potentially increasing subscriber engagement and retention, particularly in the territories where Raw will be exclusively available. The deal also provides WWE with a stable revenue stream and a global platform to reach a wider audience.
It is noteworthy that Raw is a high-performing program in the key 18-49 advertising demographic, which could translate into increased advertising revenue potential for Netflix if they opt to introduce an ad-supported tier. Additionally, the exclusivity of the deal may drive up subscription numbers as fans of WWE seek access to their weekly programming. However, this strategy also carries risk, as it hinges on the sustained popularity of WWE content and the assumption that existing viewers will transition from linear TV to Netflix.
This strategic alliance could be a game-changer for Netflix's financials. With Raw being one of the top shows on USA Network and boasting 17.5 million unique viewers annually, this partnership is poised to bring a substantial audience to Netflix, which could lead to increased revenue through both subscriptions and potential advertising. The long-term nature of the deal provides financial predictability and a strong content pipeline, which is crucial for Netflix's business model, especially after facing challenges with subscriber growth in recent years.
Investors should monitor the subscriber growth metrics post-2025 when the deal comes into effect, as well as any changes in content acquisition costs and profitability margins. If Netflix manages to capitalize on the WWE's extensive social media presence and fanbase, there could be significant upside potential. On the flip side, the cost of the deal has not been disclosed, which leaves questions about the impact on Netflix's cash flow and content budgeting.
The collaboration between WWE and Netflix underscores the importance of content marketing in the entertainment industry. WWE's decision to partner with Netflix, a leader in streaming with a vast international reach, reflects a strategic move to amplify its brand and content globally. The inclusion of WWE's flagship show, along with its other weekly shows, specials and original content, could enhance Netflix's value proposition, attracting not just wrestling fans but also a broader audience seeking diverse entertainment options.
Moreover, the partnership leverages WWE's strong social media presence, which can be instrumental in driving viewer engagement and promoting Netflix's platform. The ability to trend weekly on social media platforms is a powerful marketing tool that can be harnessed to increase visibility and subscriber interest. It will be critical to observe how both WWE and Netflix execute their marketing strategies to maximize the impact of this partnership.
Long-Term Deal Brings Weekly Live Sports Entertainment to Netflix
Beginning in January 2025, Netflix will be the exclusive new home of Raw in the
“This deal is transformative,” said Mark Shapiro, TKO President and COO. “It marries the can’t-miss WWE product with Netflix’s extraordinary global reach and locks in significant and predictable economics for many years. Our partnership fundamentally alters and strengthens the media landscape, dramatically expands the reach of WWE, and brings weekly live appointment viewing to Netflix.”
“We are excited to have WWE Raw, with its huge and passionate multigenerational fan base, on Netflix,” said Netflix Chief Content Officer, Bela Bajaria. “By combining our reach, recommendations, and fandom with WWE, we’ll be able to deliver more joy and value for their audiences and our members. Raw is the best of sports entertainment, blending great characters and storytelling with live action 52 weeks a year and we’re thrilled to be in this long-term partnership with WWE.”
“In its relatively short history, Netflix has engineered a phenomenal track record for storytelling,” said Nick Khan, WWE President. “We believe Netflix, as one of the world’s leading entertainment brands, is the ideal long-term home for Raw’s live, loyal, and ever-growing fan base."
With 1,600 episodes to date, Raw is the most iconic show in sports entertainment. Since its debut in 1993, Raw has delivered action, compelling drama and unmatched athleticism – 52 weeks a year. Blending the best of scripted content with unpredictable live entertainment, the three-hour show has helped launch the careers of Dwayne “The Rock” Johnson, “Stone Cold” Steve Austin, Triple H, John Cena, Roman Reigns, Bianca Belair and Charlotte Flair.
The show is currently the No. 1 show on
About WWE
WWE, part of TKO Group Holdings (NYSE: TKO), is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion homes worldwide in 25 languages through world-class distribution partners including NBCUniversal, FOX Sports, TNT Sport, Sony India and Rogers. The award-winning WWE Network includes all premium live events, scheduled programming and a massive video-on-demand library and is currently available in approximately 165 countries. In
About Netflix
Netflix is one of the world's leading entertainment services with over 247 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About TKO
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company that comprises UFC, the world’s premier mixed martial arts organization, and WWE, an integrated media organization and the recognized global leader in sports entertainment. Together, our organizations reach more than 1 billion TV households in approximately 170 countries, and we organize more than 350 live events year-round, attracting over one million fans. TKO is majority owned by Endeavor Group Holdings, Inc. (NYSE: EDR), a global sports and entertainment company.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 intended to be covered by the safe harbor provisions contained in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, expected programming and viewer benefits under the multi-year domestic media rights partnership with and NBCUniversal. These statements are neither promises nor guarantees and involve known and unknown risks, uncertainties that may cause actual results, performance or achievements to be materially different from what is expressed or implied by the forward-looking statements, including, but not limited to the factors discussed in the section entitled “Risk Factors” in TKO’s final prospectus on Form 424(b)(3) filed with the SEC on September 19, 2023, as any such factors may be updated from time to time. Forward-looking statements speak only as of the date they are made and, except as may be required under applicable law, neither TKO nor WWE undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
Investors and others should note that TKO announces material financial and operational information to its investors using press releases, SEC filings and public conference calls and webcasts, as well as its Investor Relations site at investor.tkogrp.com. TKO may also use its website as a distribution channel of material information about the Company. In addition, you may automatically receive email alerts and other information about TKO, UFC and WWE when you enroll your email address by visiting the “Investor Email Alerts” option under the Resources tab on investor.tkogrp.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240122475252/en/
Media Contacts:
For WWE
Chris Legentil
Chris.Legentil@wwecorp.com
For Netflix
Emily Feingold
efeingold@netflix.com
Jake Urbanski
jurbanski@netflix.com
Investor Contact:
For TKO
Seth Zaslow
investor@tkogrp.com
Source: TKO Group Holdings, Inc.
FAQ
When will WWE's flagship weekly program, Raw, be available exclusively on Netflix in the U.S., Canada, U.K., and Latin America?
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