Hims & Hers Expands Nutrition Support to Fuel Customers’ Weight Loss Journeys

Rhea-AI Summary

Hims & Hers Health (NYSE: HIMS) has expanded its weight loss offerings by introducing daily meal replacement bars and shakes, available through subscription starting at $110 per month. The new nutrition products, developed by registered dietitians, include protein-packed bars with 15g of protein and shakes containing 27-30g of protein, along with essential vitamins and minerals. The comprehensive weight management program includes personalized treatment plans, medication management, nutritional guidance, weekly meal plans, and 24/7 access to care teams through their platform.

Positive

• Launch of new revenue stream through meal replacement subscription products
• Expansion of existing weight management program with complementary nutrition products
• Development of recurring revenue model with $110/month subscription offering

Negative

• None.

Insights

Market Research Analyst

The launch of meal replacement products represents a strategic expansion into the lucrative weight management market, particularly targeting the growing GLP-1 medication user base. Starting at $110 per month, this recurring revenue stream could significantly impact HIMS's financials, considering the company's existing weight management program launched in November 2023.

The offering aligns with current market trends showing increased demand for comprehensive weight loss solutions. By bundling nutritional products with their existing medical services, HIMS is creating a more complete ecosystem that could improve customer retention and lifetime value. The subscription model, which includes nutritional guidance and meal plans, positions them to capture a larger share of the $72.8 billion weight loss market.

However, this market is highly competitive with established players like Optavia and Medifast. Success will depend on customer adoption rates and the ability to differentiate through their integrated healthcare platform approach.

Continuing to strengthen its comprehensive weight loss offerings, Hims & Hers’ addition of daily meal replacement bars and shakes is the company’s latest step in helping its customers reach – and maintain – their health and wellness goals

SAN FRANCISCO--(BUSINESS WIRE)-- Hims & Hers Health, Inc. (“Hims & Hers”, NYSE: HIMS), the leading health and wellness platform, today announced that Hims & Hers customers will now be able to supplement their treatment plan with daily meal replacement bars and shakes to support them on their comprehensive weight loss journey.

To help its customers stay on top of their protein and nutrient intake and simplify access to the critical nutrition support they need, Hims & Hers announced its customers will now be able to have meal replacement bars and shakes delivered directly to their doorstep, representing the brand's latest commitment to taking care of its customers’ health holistically. (Photo: Business Wire)

Hims & Hers is elevating its offering to supplement the comprehensive, individualized weight management plans, designed by doctors, that take every aspect of the customer’s health into account. Licensed medical providers on the Hims & Hers platform work with individuals to develop personalized plans that prioritize every element that impacts their weight, including movement, sleep, behavioral and psychological support, medication, and nutrition.

Starting at $110 per month, Hims & Hers customers can have convenient, nutrient-packed meal replacement bars and shakes delivered right to their door through the Hims & Hers platform. These delicious nutrition supplements from Hims & Hers, developed by registered dietitians and nutritionists, are built to complement each individual's weight loss plan, especially those patients losing weight on GLP-1 medications. A subscription for meal replacement bars or shakes includes nutritional guidance, weekly meal plans, and recipes.

"For an individual’s weight loss goals, the most effective plans are ones that are holistic and sustainable in nature," says Dr. Jessica Shepherd, Chief Medical Officer for Hers. "Keeping up with nutrition is critical to a sustained weight loss journey, but can be difficult to stay on top of. Our priority is to support each of our individual customers by making it easier for them to get the comprehensive care they need."

Meal replacements are an important source of support for individuals who are trying to lose weight. The protein-packed bars and shakes can help customers feel fuller for longer and aid them in achieving a more consistent, accurate calorie intake, while getting enough high-quality protein and nutrients to maintain lean muscle mass.

While meal replacement bars and shakes are meant to complement an individual's balanced diet and not to be consumed as their only nutritional intake, one clinical study showed that an individual getting 60% of their daily energy intake from meal replacements had the greatest beneficial effect on weight loss when compared to only eating regular food.¹

"Our meal replacements are designed to further strengthen the plans available to our customers for reaching and maintaining their weight loss goals," says Dr. Craig Primack, SVP, Weight Management at Hims & Hers. "Making affordable nutritional support easily available is one powerful way we can help people achieve a healthier lifestyle."

Meet the Kits:

Bar Bundle:

Tasty, protein-packed snack bars for on-the-go convenience with 15g of protein and 19 vitamins and minerals in just one serving.

Flavors:

• Cinnamon: Sweet and crunchy with a touch of spice
• Peanut butter: Sweet and savory, packed with peanuts
• Fudge graham: A perfect blend of chocolate and honey flavors

Shake Selects:

Customers can replace a meal with one shake to get 27-30g of high-quality protein and 24 vitamins and minerals.

Flavors:

• Double chocolate: Creamy and indulgent, made with real cocoa
• Vanilla: Rich and creamy with a marshmallow-like sweetness

Since November 2023, Hims & Hers has provided its customers access to weight loss solutions. The Hims & Hers program offers a holistic, cost-effective, and personalized approach to reducing weight that includes:

• Medication management: Following consultation with a licensed healthcare provider on the platform, patients may be prescribed medication that is personalized based upon individual patients’ weight loss goals, medical history, needs, and preferences.
• Nutrition, exercise, and mental health support: Through the Hims & Hers app, patients have access to educational and motivational content that offers nutrition guidance, recipes, exercise recommendations, sleep advice, and mental health support. All content is personalized based on the individual’s lifestyle and appetite profile.
• Digital tracking tools: Through the Hims & Hers app, patients can track their progress, hydration, movement, and sleep.
• 24/7 access to a care team: Individuals can message their care team at any time through the Hims & Hers app.

Hims & Hers is committed to serving as its customers’ trusted partner on their weight loss journey through providing access to personalized plans catered to their unique needs, goals, and preferences. Adding expanded nutrition support takes that commitment to the next level.

About Hims & Hers Health, Inc

Hims & Hers is the leading health and wellness platform on a mission to help the world feel great through the power of better health. We believe how you feel in your body and mind transforms how you show up in life. That’s why we’re building a future where nothing stands in the way of harnessing this power. Hims & Hers normalizes health & wellness challenges—and innovates on their solutions—to make feeling happy and healthy easy to achieve. No two people are the same, so the company provides access to personalized care designed for results. For more information, please visit www.hims.com and www.forhers.com.

1. Min, Jihyun et al. “The Effect of Meal Replacement on Weight Loss According to Calorie-Restriction Type and Proportion of Energy Intake: A Systematic Review and Meta-Analysis of Randomized Controlled Trials.” Journal of the Academy of Nutrition and Dietetics vol. 121,8 (2021): 1551-1564.e3 doi:10.1016/j.jand.2021.05.001

View source version on businesswire.com: https://www.businesswire.com/news/home/20241121849741/en/

Press Contact

Tanner Mangum

press@forhims.com

Source: Hims & Hers

FAQ

What are the new products launched by Hims & Hers (NYSE: HIMS) for weight management?

Hims & Hers launched meal replacement bars with 15g protein and shakes with 27-30g protein, available through subscription starting at $110 per month, including nutritional guidance and meal plans.

How much protein do Hims & Hers (NYSE: HIMS) meal replacement products contain?

The meal replacement bars contain 15g of protein and 19 vitamins and minerals per serving, while the shakes contain 27-30g of high-quality protein and 24 vitamins and minerals.

What flavors are available for Hims & Hers (NYSE: HIMS) meal replacement products?

The bars come in Cinnamon, Peanut Butter, and Fudge Graham flavors, while the shakes are available in Double Chocolate and Vanilla flavors.