Nexxen’s Exclusive Automatic Content Recognition Data is Now Available on The Trade Desk
Nexxen, a global advertising technology platform, has announced a strategic data partnership with The Trade Desk. This collaboration will provide The Trade Desk's advertisers with access to exclusive automatic content recognition (ACR) data segments from Nexxen. The integration offers advanced cross-channel and cross-device targeting capabilities for more efficient media investment across the premium, open internet.
Nexxen's ACR data segments will be directly available on The Trade Desk's platform as its first self-service TV data provider in the U.K., Canada, U.S., and Australia. The data segments are categorized by genres, networks, programs, and brand-level ad exposure, offering comprehensive TV-viewing data. This partnership aims to help advertisers better understand audience TV viewership patterns and inform cross-platform investments.
Nexxen, una piattaforma globale di tecnologia pubblicitaria, ha annunciato una partnership strategica per i dati con The Trade Desk. Questa collaborazione fornirà agli inserzionisti di The Trade Desk accesso a segmenti di dati di riconoscimento automatico dei contenuti (ACR) esclusivi da Nexxen. L'integrazione offre avanzate capacità di targeting cross-channel e cross-device per un investimento media più efficiente attraverso l'internet premium e aperto.
I segmenti di dati ACR di Nexxen saranno disponibili direttamente sulla piattaforma di The Trade Desk come primo fornitore di dati TV self-service nel Regno Unito, Canada, U.S.A. e Australia. I segmenti di dati sono categorizzati per generi, reti, programmi e esposizione a livello di marca, offrendo dati completi sulla visione della TV. Questa partnership mira ad aiutare gli inserzionisti a comprendere meglio i modelli di visione della TV del pubblico e a informare gli investimenti cross-platform.
Nexxen, una plataforma global de tecnología publicitaria, ha anunciado una asociación estratégica de datos con The Trade Desk. Esta colaboración brindará a los anunciantes de The Trade Desk acceso a segmentos de datos de reconocimiento automático de contenido (ACR) exclusivos de Nexxen. La integración ofrece capacidades avanzadas de segmentación multicanal y multidispositivo para una inversión en medios más eficiente en toda la premium, internet abierto.
Los segmentos de datos ACR de Nexxen estarán directamente disponibles en la plataforma de The Trade Desk como su primer proveedor de datos de TV de autoservicio en el Reino Unido, Canadá, EE.UU. y Australia. Los segmentos de datos se categorizan por géneros, redes, programas y exposición publicitaria a nivel de marca, ofreciendo datos completos sobre la visualización de TV. Esta asociación tiene como objetivo ayudar a los anunciantes a comprender mejor los patrones de visualización de TV de la audiencia e informar sobre las inversiones en múltiples plataformas.
넥센(Nexxen), 전 세계 광고 기술 플랫폼,이 트레이드 데스크(The Trade Desk)와의 전략적 데이터 파트너십을 발표했습니다. 이번 협력으로 트레이드 데스크 광고주들은 넥센의 독점 자동 콘텐츠 인식(ACR) 데이터 세그먼트에 접근할 수 있게 됩니다. 통합은 프리미엄 오픈 인터넷을 통한 보다 효율적인 미디어 투자 하에 교차 채널 및 교차 기기 타겟팅 기능을 제공합니다.
넥센의 ACR 데이터 세그먼트는 영국, 캐나다, 미국 및 호주에서 첫 번째 셀프 서비스 TV 데이터 제공자로서 트레이드 데스크 플랫폼에서 직접 사용할 수 있습니다. 데이터 세그먼트는 장르, 네트워크, 프로그램, 브랜드 수준의 광고 노출로 분류되어, 종합적인 TV 시청 데이터를 제공합니다. 이번 파트너십은 광고주가 청중의 TV 시청 패턴을 더 잘 이해하고 크로스 플랫폼 투자에 대한 정보를 제공하는 데 도움을 주는 것을 목표로 하고 있습니다.
Nexxen, une plateforme technologique publicitaire mondiale, a annoncé un partenariat stratégique de données avec The Trade Desk. Cette collaboration fournira aux annonceurs de The Trade Desk un accès à des segments de données exclusifs de reconnaissance automatique du contenu (ACR) provenant de Nexxen. L'intégration offre des capacités de ciblage avancées à travers les canaux et les appareils pour un investissement média plus efficace sur l'internet premium et ouvert.
Les segments de données ACR de Nexxen seront directement disponibles sur la plateforme de The Trade Desk en tant que premier fournisseur de données TV en libre-service au Royaume-Uni, au Canada, aux États-Unis et en Australie. Les segments de données sont classés par genres, réseaux, programmes et exposition publicitaire au niveau de la marque, offrant des données complètes sur la visualisation de la télévision. Ce partenariat vise à aider les annonceurs à mieux comprendre les tendances de visualisation de la télévision de leur public et à informer les investissements inter-plateformes.
Nexxen, eine globale Plattform für Werbetechnologie, hat eine strategische Datenpartnerschaft mit The Trade Desk angekündigt. Diese Zusammenarbeit wird den Werbetreibenden von The Trade Desk Zugang zu exklusiven Datensegmenten zur automatischen Inhaltserkennung (ACR) von Nexxen bieten. Die Integration bietet fortschrittliche Cross-Channel- und Cross-Device-Targeting-Funktionen für eine effizientere Medieninvestition im Premium-Open-Internet.
Die ACR-Datensegmente von Nexxen werden als erster Self-Service-TV-Datenanbieter direkt auf der Plattform von The Trade Desk im Vereinigten Königreich, Kanada, den USA und Australien verfügbar sein. Die Datensegmente sind nach Genres, Netzwerken, Programmen und markenbezogener Werbeexposition kategorisiert und bieten umfassende TV-Zuschauerinformationen. Diese Partnerschaft hat das Ziel, Werbetreibenden ein besseres Verständnis der TV-Zuschauermuster zu ermöglichen und Investitionen über Plattformen hinweg zu informieren.
- Strategic partnership with The Trade Desk expands Nexxen's market reach
- First self-service TV data provider for The Trade Desk in U.K. and Canada
- Exclusive ACR data segments offer advanced targeting capabilities
- Data available in multiple markets: U.K., Canada, U.S., and Australia
- Comprehensive TV-viewing data categorization enhances advertiser insights
- None.
Insights
This partnership between Nexxen and The Trade Desk marks a significant step in the evolution of targeted advertising across linear TV and CTV platforms. By providing exclusive ACR data to The Trade Desk's clients, Nexxen is addressing key challenges in the industry, namely ad over-saturation and fragmented targeting.
The expansion to the U.K. and Canada as self-service markets is particularly noteworthy, potentially opening up new revenue streams for both companies. This move could lead to increased advertiser adoption and more efficient ad spend allocation across these markets. The ability to target based on genres, networks, programs and brand-level ad exposure provides advertisers with granular control, potentially improving ROI and reducing wasted impressions.
However, it's important to monitor how this partnership affects user privacy concerns and regulatory compliance, especially in light of evolving data protection laws in these new markets.
The integration of Nexxen's ACR data into The Trade Desk's platform represents a significant technological advancement in the ad-tech space. ACR technology, which identifies content played on a device, has been largely confined within walled gardens. By making this data available on the open internet, Nexxen is potentially democratizing access to valuable viewer insights.
This move could spark innovation in cross-device targeting and frequency capping, addressing the long-standing issue of ad fatigue. The self-service nature of the offering in new markets suggests a user-friendly interface, likely leveraging API integrations for seamless data flow.
However, the success of this partnership will hinge on data accuracy, freshness and scale. It will be important to monitor how Nexxen maintains data quality across diverse markets and viewing platforms and how effectively The Trade Desk's algorithms can utilize this data for real-time bidding decisions.
Nexxen will provide self-service TV data through The Trade Desk for the first time in the U.K. and Canada, enabling more efficient media investment across the premium internet
NEW YORK, Aug. 21, 2024 (GLOBE NEWSWIRE) -- Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced a strategic data partnership with The Trade Desk. Providing The Trade Desk’s advertisers access to automatic content recognition (“ACR”) data segments – available exclusively from Nexxen – this integration offers clients advanced cross-channel and cross-device targeting capabilities, for more efficient media investment across the premium, open internet.
ACR data, broadly held within and fragmented among walled gardens, helps solve CTV’s biggest challenges, like advertising over-saturation and fragmented targeting. Nexxen’s ACR data segments allow advertisers to achieve incremental reach with TV-viewing audiences, controlled frequency and competitive conquesting.
Spanning both linear and streaming, Nexxen’s ACR data segments are directly available on The Trade Desk’s platform for activation as its first self-service TV data provider in the U.K. and Canada, as well as in the U.S. and Australia. The data segments are categorized by genres, networks, programs and brand-level ad exposure, offering more holistic and comprehensive TV-viewing data.
“We’ve long understood and appreciated the ways in which ACR data can empower advertisers to better understand their audiences’ TV viewership patterns and inform their cross-platform investments,” said Karim Rayes, Chief Product Officer at Nexxen. “Ultimately, we want to ensure these advertisers have access to the richest, most relevant data available and the flexibility to activate that data across the premium, open internet – which is exactly what this partnership with The Trade Desk brings to market.”
“Brands need to think about TV media buying in a holistic manner that combines both their linear and CTV plans,” said Ben Sylvan, VP of Data Partnerships at The Trade Desk. “Nexxen’s ACR data can empower advertisers to better understand their audience across platforms and devices, so they can aim to efficiently invest their media budgets to provide consumers with a premium ad experience.”
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be.
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN). For more information, visit www.nexxen.com.
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.
Forward Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits associated with any Nexxen partnership (including with The Trade Desk), Nexxen’s products and platforms including the Nexxen cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6, 2024. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.
For more information, please contact:
Genevieve Wheeler
Communications Director
gwheeler@nexxen.com
FAQ
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