Nexxen Reaches Favorable Settlement Agreement with Alphonso Inc. and LG Electronics, Inc. and Enters into Multi-Year Strategic Partnership
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Insights
The strategic partnership between Nexxen International and Alphonso, involving LG Electronics, indicates a significant shift in the advertising technology landscape. The access to LG's premium Connected TV inventory for Nexxen is likely to enhance their advertising platform's reach and efficacy. This is crucial as the CTV market is rapidly expanding, with advertisers increasingly seeking targeted and measurable ad opportunities within streaming media. The partnership could lead to a competitive advantage for Nexxen, as it may attract a broader range of advertisers looking for high-quality CTV inventory.
From a market research perspective, this collaboration between technology and content providers is reflective of a larger industry trend towards consolidation and strategic alliances. By utilizing Nexxen's data-driven tools, Alphonso can offer more sophisticated segmentation and discovery to its advertisers, potentially increasing the value of its ad inventory. This could result in higher ad revenues and a more robust value proposition for stakeholders.
The settlement agreement, which includes a cash component, suggests that the financial impact of the litigation on Nexxen's balance sheet may be limited, allowing the company to maintain financial stability. Moreover, the three-year duration of the partnership implies a steady and predictable revenue stream from the deal, which could be favorable for Nexxen's long-term financial projections and stock valuation. Investors should note that strategic partnerships of this nature can lead to improved market share and earnings growth, particularly if Nexxen leverages the partnership to expand its customer base and enhance its product offerings.
It is also important to consider the opportunity cost of litigation, now avoided, which could have been substantial in terms of legal fees and management distraction. The resolution of these legal disputes allows both companies to focus on business growth rather than litigation, potentially improving operational efficiency and profitability.
The conclusion of litigation between Nexxen and Alphonso with a settlement agreement indicates a proactive approach to conflict resolution, which is often viewed positively by the market. The legal certainty provided by the settlement can be beneficial for both companies, as it removes the risk and uncertainty associated with ongoing litigation. For stakeholders, the ability to forecast business operations without the overhang of legal disputes is a significant positive. Additionally, the strategic nature of the partnership suggests that the companies have found common ground in leveraging each other's strengths, which could lead to innovative developments in the CTV advertising space.
Furthermore, the settlement may set a precedent for how similar disputes within the industry could be resolved in the future, favoring collaboration over litigation. This could have broader implications for industry practices and corporate governance.
Alphonso to adopt Nexxen’s data-driven tools, with Nexxen gaining access to LG Electronics’ premium streaming inventory
NEW YORK, Feb. 28, 2024 (GLOBE NEWSWIRE) -- Nexxen International Ltd. (AIM/NASDAQ: NEXN) (“Nexxen” or the “Company”), a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced it has reached a settlement agreement and launched a three-year strategic partnership with Alphonso Inc. and LG Electronics, Inc. (“LGE”).
The executed settlement agreement includes a cash component and a commercial strategic partnership that resolves the disputes underlying the complaints, thus concluding the parties’ litigation.
Alphonso will grant Nexxen access to monetize a portion of LG’s premium CTV inventory and will also leverage Nexxen’s data-driven discovery and segmentation tools.
“This agreement marks the start of a strategic partnership between two global leaders in the CTV sphere. Nexxen’s access to LG’s CTV media is a boon for advertisers looking for engaged audiences, unique reach, and global scale across millions of screens. In turn, Nexxen’s platform and data-driven tools augment LG’s own advertising, unlocking unique insights to drive more precise and actionable campaign strategies. I look forward to building a solid strategic partnership between our companies and am pleased to have put these legal issues behind us,” said Ofer Druker, CEO of Nexxen International.
“We are happy to have resolved these legal issues and to provide Nexxen access to some of our premium owned and operated inventory on LG Channels,” said Serge Matta, President of Global Ad Sales at Alphonso. “We are pleased to focus on cooperation over the coming years.”
About Alphonso Inc.
Alphonso is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide with big TV audience data and Video AI designed to connect brands with audiences across all screens.
About Nexxen International
Nexxen International empowers advertisers, agencies, publishers and broadcasters around the world to utilize video and Connected TV in the ways that are most meaningful to them. Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server and data management platform (DMP), Nexxen delivers a flexible and unified technology stack with advanced and exclusive data at its core. Our robust capabilities span discovery, planning, activation, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be. For more information, visit nexxen.com.
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe, and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN).
For further information please contact:
Nexxen International Ltd.
Billy Eckert, Vice President of Investor Relations
ir@nexxen.com
Caroline Smith, Vice President of Communications
csmith@nexxen.com
KCSA (U.S. Investor Relations)
David Hanover, Investor Relations
nexxenir@kcsa.com
Vigo Consulting (U.K. Financial PR & Investor Relations)
Jeremy Garcia / Peter Jacob / Aisling Fitzgerald
Tel: +44 20 7390 0230 or nexxen@vigoconsulting.com
Cavendish Capital Markets Limited
Jonny Franklin-Adams / Charlie Beeson / George Dollemore (Corporate Finance)
Tim Redfern / Harriet Ward (ECM)
Tel: +44 20 7220 0500
Forward Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen International, or any of its affiliates, identify forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements including, without limitation, statements regarding anticipated benefits of the LGE and Alphonso partnership and settlement, or any other partnership, settlements, our tech stack, and any other offerings of Nexxen and any affiliates. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance, or achievements to be materially different from its expectations expressed or implied by the forward-looking statements. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 7, 2023. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.
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