Nexxen Named a Preferred Data Platform Partner for Kinective Media by United Airlines, Driving Results for Endemic and Non-Endemic Brands with Scaled Traveler and Loyalty Insights
Nexxen, a global advertising technology platform, has been named a preferred platform for Kinective Media, United Airlines' new traveler media network. This partnership extends United Airlines' first-party data from customers and MileagePlus loyalty program members to advertisers using Nexxen's DSP or SSP for activation across premium offsite CTV, linear, and digital content.
The collaboration allows brands to reach travelers with tailored, real-time messages, enhancing connection and loyalty. Nexxen's first-party data onboarding solution in the Nexxen Data Platform enables brands like United Airlines to open new revenue streams by enhancing media networks' offsite solutions.
Early results show that Kinective Media helped brands reach 64% more luxury travelers than those available through other third-party travel data partners. The partnership is already yielding positive results for Nexxen's advertiser clients, including retail and lifestyle brands.
Nexxen, una piattaforma globale di tecnologia pubblicitaria, è stata nominata piattaforma preferita per Kinective Media, la nuova rete media per viaggiatori di United Airlines. Questa partnership estende i dati di prima parte di United Airlines provenienti dai clienti e dai membri del programma di fedeltà MileagePlus agli inserzionisti che utilizzano il DSP o SSP di Nexxen per l'attivazione su contenuti premium offsite CTV, lineari e digitali.
La collaborazione consente ai marchi di raggiungere i viaggiatori con messaggi personalizzati in tempo reale, migliorando la connessione e la fedeltà. La soluzione di onboarding dei dati di prima parte di Nexxen, presente nella Nexxen Data Platform, permette a marchi come United Airlines di aprire nuove fonti di reddito migliorando le soluzioni offsite delle reti media.
I primi risultati mostrano che Kinective Media ha aiutato i marchi a raggiungere il 64% in più di viaggiatori di lusso rispetto a quelli disponibili tramite altri partner di dati di viaggio di terze parti. La partnership sta già producendo risultati positivi per i clienti inserzionisti di Nexxen, tra cui marchi di retail e lifestyle.
Nexxen, una plataforma global de tecnología publicitaria, ha sido designada como plataforma preferida para Kinective Media, la nueva red de medios para viajeros de United Airlines. Esta asociación extiende los datos de primera parte de United Airlines provenientes de clientes y miembros del programa de lealtad MileagePlus a los anunciantes que utilizan el DSP o SSP de Nexxen para activar contenido premium offsite CTV, lineal y digital.
La colaboración permite a las marcas llegar a los viajeros con mensajes personalizados en tiempo real, mejorando la conexión y la lealtad. La solución de incorporación de datos de primera parte de Nexxen en la Nexxen Data Platform permite a marcas como United Airlines abrir nuevas fuentes de ingresos al mejorar las soluciones offsite de las redes de medios.
Los primeros resultados muestran que Kinective Media ayudó a las marcas a alcanzar un 64% más de viajeros de lujo en comparación con los disponibles a través de otros socios de datos de viaje de terceros. La asociación ya está dando resultados positivos para los clientes anunciantes de Nexxen, incluidos marcas de retail y estilo de vida.
Nexxen은 글로벌 광고 기술 플랫폼으로, United Airlines의 새로운 여행자 미디어 네트워크인 Kinective Media의 선호 플랫폼으로 선정되었습니다. 이 파트너십은 United Airlines의 고객 및 MileagePlus 충성도 프로그램 회원의 1차 데이터를 Nexxen의 DSP 또는 SSP를 사용하는 광고주에게 프리미엄 오프사이트 CTV, 선형 및 디지털 콘텐츠에서 활성화할 수 있도록 확장합니다.
협업을 통해 브랜드는 맞춤형 실시간 메시지로 여행자에 도달하여 연결성과 충성도를 향상시킬 수 있습니다. Nexxen Data Platform의 1차 데이터 온보딩 솔루션은 United Airlines와 같은 브랜드가 미디어 네트워크의 오프사이트 솔루션을 개선하여 새로운 수익원을 열 수 있게 합니다.
초기 결과에 따르면, Kinective Media는 다른 제3자 여행 데이터 파트너를 통해 제공되는 것보다 64% 더 많은 럭셔리 여행자에 브랜드가 도달할 수 있도록 도왔습니다. 파트너십은 리테일 및 라이프스타일 브랜드를 포함한 Nexxen의 광고주 클라이언트에게 긍정적인 결과를 이미 가져오고 있습니다.
Nexxen, une plateforme technologique mondiale de publicité, a été désignée comme la plateforme préférée pour Kinective Media, le nouveau réseau médiatique pour voyageurs de United Airlines. Ce partenariat étend les données de première partie de United Airlines provenant des clients et des membres du programme de fidélité MileagePlus aux annonceurs utilisant le DSP ou SSP de Nexxen pour l'activation sur du contenu CTV premium hors site, linéaire et digital.
La collaboration permet aux marques de toucher les voyageurs avec des messages personnalisés en temps réel, renforçant ainsi la connexion et la fidélité. La solution d'intégration des données de première partie de Nexxen dans la Nexxen Data Platform permet à des marques comme United Airlines d'ouvrir de nouvelles sources de revenus en améliorant les solutions hors site des réseaux médiatiques.
Les premiers résultats montrent que Kinective Media a aidé les marques à atteindre 64% de voyageurs de luxe supplémentaires par rapport à ceux disponibles via d'autres partenaires de données de voyage tiers. Le partenariat produit déjà des résultats positifs pour les clients annonceurs de Nexxen, y compris des marques de détail et de style de vie.
Nexxen, eine globale Plattform für Werbetechnologie, wurde zur bevorzugten Plattform für Kinective Media ernannt, das neue Mediennetzwerk von United Airlines für Reisende. Diese Partnerschaft erweitert die First-Party-Daten von United Airlines, die von Kunden und Mitgliedern des MileagePlus-Bonusprogramms stammen, auf Werbetreibende, die das DSP oder SSP von Nexxen für die Aktivierung über Premium-Offsite-CTV-, lineare und digitale Inhalte nutzen.
Die Zusammenarbeit ermöglicht es Marken, Reisende mit maßgeschneiderten Echtzeit-Nachrichten anzusprechen und die Verbindung sowie die Loyalität zu stärken. Die First-Party-Daten-Onboarding-Lösung von Nexxen in der Nexxen Data Platform ermöglicht es Marken wie United Airlines, neue Einnahmequellen zu erschließen, indem sie die Offsite-Lösungen von Mediennetzwerken verbessern.
Erste Ergebnisse zeigen, dass Kinective Media Marken geholfen hat, 64% mehr Luxusreisende zu erreichen als diejenigen, die über andere Drittanbieter von Reisendaten verfügbar sind. Die Partnerschaft bringt bereits positive Ergebnisse für Nexxens Werbekunden, einschließlich Einzelhandels- und Lifestyle-Marken.
- Partnership with United Airlines' Kinective Media extends availability of valuable first-party data to advertisers
- Nexxen's first-party data onboarding solution opens new revenue streams for brands with scaled consumer data sets
- Kinective Media helped brands reach 64% more luxury travelers compared to other third-party travel data partners
- Early adoption by independent performance marketing agency Tinuiti, utilizing Kinective Media data for client campaigns
- None.
Insights
This partnership between Nexxen and United Airlines' Kinective Media is a significant development in data-driven advertising. It leverages United's first-party data from MileagePlus members, offering advertisers unprecedented access to valuable traveler insights. The 64% increase in reach for "luxury travelers" compared to other data partners is particularly noteworthy.
The collaboration enables more precise targeting across various media channels, including CTV and digital content. This is important for brands looking to engage with high-value travel audiences. The ability to segment travelers by specific categories (leisure, frequent, outdoor, wedding) and demographics adds another layer of targeting sophistication.
For investors, this partnership could potentially boost Nexxen's revenue and market position. It demonstrates the company's capability to attract major clients and leverage valuable data sets, which is increasingly important in the evolving digital advertising landscape. The expansion into non-endemic brands also suggests a broadening of Nexxen's client base and revenue streams.
This partnership represents a significant shift in how brands can target and engage with travelers throughout their journey. By combining United Airlines' rich first-party data with Nexxen's advertising technology, advertisers gain access to a highly valuable audience segment at various touchpoints.
The ability to reach travelers with tailored, real-time messages before, during and after their journeys is a game-changer for creating brand loyalty and driving conversions. This is particularly impactful for both endemic (travel-related) and non-endemic brands, as evidenced by the retail and lifestyle brands already seeing positive results.
The partnership also addresses growing privacy concerns by utilizing privacy-compliant consumer data sets. This approach aligns with industry trends towards more ethical data usage while still providing powerful targeting capabilities. For Nexxen, this positions them as a forward-thinking player in the ad-tech space, potentially attracting more high-profile partnerships and clients in the future.
First-of-its-kind audience extension partnership supports leading brands in creating connection and loyalty with travelers across critical stages of the consumer journey
The airline industry’s first traveler media network enables
NEW YORK, Oct. 03, 2024 (GLOBE NEWSWIRE) -- Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, has been named as a preferred platform for Kinective Media, United Airlines’ new traveler media network. The partnership is already yielding positive results and valuable audience reach for Nexxen’s advertiser clients, including retail and lifestyle brands.
The partnership extends the availability of the airline’s rich first-party data from its customers and MileagePlus loyalty program members to advertisers leveraging the Nexxen DSP or SSP for activation across premium offsite CTV, linear and digital content. As a result, brands can reach travelers with tailored, real-time messages that advance connection and loyalty.
By utilizing Nexxen’s new first-party data onboarding solution in the Nexxen Data Platform, brands like United Airlines with scaled, privacy-compliant consumer data sets can open new revenue streams, enhancing media networks’ offsite solutions. In turn, Nexxen's advertiser clients can tap into this premium data and layer insights onto campaigns.
“We are excited to extend our valuable traveler audience to Nexxen’s Data Platform and client base to drive results for advertisers from all industry verticals,” said Richard Nunn, CEO, MileagePlus. “Nexxen’s capabilities are a natural complement to our own media sales and enable brands to connect with travelers when they are consuming media before, during and after their journeys.”
“The emergence of scaled, accurate data sets from loyalty programs – like those from Kinective Media by United Airlines – enables brands to enhance reach and enrich engagement with consumers in critical activation stages,” said Kara Puccinelli, Chief Customer Officer, Nexxen. “With the Nexxen Data Platform, that consumer picture can be incredibly robust, with the ability for buyers to transact however they want on our end-to-end platform. We are proud to partner with United Airlines and the Kinective Media team, powering greater media effectiveness for our clients and a superior advertising experience for premium traveler audiences.”
Kinective Media allows brands to access unique consumer sets, previously unreachable through traditional targeting alone. For example, a retail group and a digital wedding planning platform are using the platform to reach leisure/personal, frequent, outdoor and wedding travelers, segmented by age and gender. Using the Nexxen Data Platform to analyze incremental reach, Nexxen found that Kinective Media helped these and other brands reach
Independent performance marketing agency Tinuiti – a partner of Nexxen – has been an early adopter, utilizing Kinective Media data to help brand clients tap into new audiences, in and beyond the travel industry.
"Right now, we're live with clients that are both endemic and non-endemic to the travel category,” said Justin Manus, Chief Technology Officer, Tinuiti. “By activating campaigns with Kinective Media data – leveraging the Nexxen Data Platform – we've been able to empower these brands to reach new, scaled audiences in the travel space while also providing them with a 360-degree view of the consumer journey, regardless of where they sit. This data has been invaluable; it's an incredibly powerful tool."
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be.
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN). For more information, visit www.nexxen.com
PR Contact:
Caroline Smith
csmith@nexxen.com
Forward Looking Statements
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