Nexxen Fuels Growth with Live Sports Offerings and Key Partnerships, Reaching Highly Engaged Audiences Across Channels
Nexxen announced significant growth in its live sports advertising offerings and key partnerships with major publishers. The company reported a 315% increase in spend on live sports packages from StackAdapt campaigns in 2024. Through partnerships with premium publishers including FOX Sports, FuboTV, DirecTV and FanDuel Sports Network, Nexxen is enhancing its ability to connect advertisers with engaged audiences across linear and streaming channels.
FanDuel Sports Network, which considers Nexxen SSP as a preferred supply-side platform, has experienced increased revenue through Nexxen's platform. The company's strategy focuses on addressing fragmented live sports viewing while helping publishers and broadcasters monetize their inventory more effectively.
Nexxen ha annunciato una crescita significativa nelle sue offerte di pubblicità per sport dal vivo e importanti partnership con grandi editori. L'azienda ha riportato un aumento del 315% della spesa per i pacchetti di sport dal vivo provenienti dalle campagne StackAdapt nel 2024. Grazie a partnership con editori premium tra cui FOX Sports, FuboTV, DirecTV e FanDuel Sports Network, Nexxen sta migliorando la sua capacità di connettere gli inserzionisti con pubblici coinvolti su canali lineari e in streaming.
FanDuel Sports Network, che considera Nexxen SSP come la piattaforma preferita per il lato dell'offerta, ha visto un aumento dei ricavi tramite la piattaforma di Nexxen. La strategia dell'azienda si concentra sull'affrontare la frattura nella visione degli sport dal vivo, aiutando al contempo editori e broadcaster a monetizzare il proprio inventario in modo più efficace.
Nexxen ha anunciado un crecimiento significativo en su oferta de publicidad para deportes en vivo y alianzas clave con importantes editores. La empresa reportó un aumento del 315% en el gasto en paquetes de deportes en vivo de las campañas de StackAdapt en 2024. A través de asociaciones con editores premium como FOX Sports, FuboTV, DirecTV y FanDuel Sports Network, Nexxen está mejorando su capacidad para conectar a los anunciantes con audiencias comprometidas en canales lineales y de streaming.
FanDuel Sports Network, que considera a Nexxen SSP como la plataforma preferida del lado de la oferta, ha experimentado un aumento en los ingresos a través de la plataforma de Nexxen. La estrategia de la empresa se centra en abordar la fragmentación de la visualización de deportes en vivo, ayudando al mismo tiempo a los editores y emisoras a monetizar su inventario de manera más efectiva.
Nexxen은 라이브 스포츠 광고 제공의 중요한 성장과 주요 퍼블리셔와의 핵심 파트너십을 발표했습니다. 회사는 2024년 StackAdapt 캠페인에서 라이브 스포츠 패키지에 대한 315% 증가한 지출을 보고했습니다. FOX Sports, FuboTV, DirecTV 및 FanDuel Sports Network와 같은 프리미엄 퍼블리셔와의 파트너십을 통해 Nexxen은 광고주와 선형 및 스트리밍 채널을 통해 참여하는 청중을 연결할 수 있는 능력을 강화하고 있습니다.
FanDuel Sports Network는 Nexxen SSP를 선호하는 공급측 플랫폼으로 간주하며, Nexxen 플랫폼을 통해 수익이 증가했습니다. 회사의 전략은 단편화된 라이브 스포츠 시청 문제를 해결하는 데 중점을 두고 있으며, 퍼블리셔와 방송사가 자산을 보다 효과적으로 수익화하는 데 도움을 주고 있습니다.
Nexxen a annoncé une croissance significative de ses offres de publicité pour les sports en direct et des partenariats clés avec de grands éditeurs. L'entreprise a signalé une augmentation de 315% des dépenses pour des packages de sports en direct issus des campagnes de StackAdapt en 2024. Grâce à des partenariats avec des éditeurs premium tels que FOX Sports, FuboTV, DirecTV et FanDuel Sports Network, Nexxen améliore sa capacité à connecter les annonceurs avec des audiences engagées sur des canaux linéaires et de streaming.
Le FanDuel Sports Network, qui considère Nexxen SSP comme sa plateforme préférée du côté offre, a constaté une augmentation de ses revenus grâce à la plateforme Nexxen. La stratégie de l'entreprise se concentre sur la résolution de la fragmentation de la consommation des sports en direct tout en aidant les éditeurs et les diffuseurs à monétiser leur inventaire plus efficacement.
Nexxen hat ein signifikantes Wachstum in seinen Live-Sport-Werbeangeboten und wichtigen Partnerschaften mit großen Verlagen bekannt gegeben. Das Unternehmen meldete einen 315%igen Anstieg der Ausgaben für Live-Sport-Pakete aus den StackAdapt-Kampagnen im Jahr 2024. Durch Partnerschaften mit Premium-Verlagen wie FOX Sports, FuboTV, DirecTV und FanDuel Sports Network verbessert Nexxen seine Fähigkeit, Werbetreibende mit engagierten Zielgruppen über lineare und Streaming-Kanäle zu verbinden.
Das FanDuel Sports Network, das Nexxen SSP als bevorzugte Angebotsplattform betrachtet, hat durch die Nexxen-Plattform einen Anstieg der Einnahmen erlebt. Die Strategie des Unternehmens konzentriert sich darauf, die Fragmentierung des Live-Sport-Zuschauens zu adressieren und gleichzeitig Verlagen und Rundfunkanstalten zu helfen, ihr Inventar effektiver zu monetarisieren.
- 315% increase in live sports deals spend from StackAdapt campaigns in 2024
- Secured partnerships with major publishers (FOX Sports, FuboTV, DirecTV, FanDuel Sports Network)
- Increased revenue reported by FanDuel Sports Network through Nexxen's platform
- None.
Insights
The announced developments in Nexxen's live sports advertising business represent a significant strategic advancement in the high-value sports media landscape. The 315% increase in sports-related advertising spend through StackAdapt campaigns signals exceptional growth momentum and validates Nexxen's platform strategy.
The partnership portfolio, featuring FOX Sports, FuboTV, DirecTV and FanDuel Sports Network, positions Nexxen at the intersection of traditional and streaming sports content. This is particularly strategic as the sports viewing landscape continues to fragment across platforms. The company's ability to secure these tier-1 partnerships demonstrates strong market validation and creates significant barriers to entry for competitors.
The selection of Nexxen as a preferred SSP by FanDuel Sports Network is especially noteworthy, as it provides privileged access to the largest collection of regional sports networks. This positions Nexxen to capture a larger share of the lucrative local sports advertising market, which typically commands premium CPMs due to highly engaged audiences.
The strategic value extends beyond immediate revenue growth. By solving the fragmentation challenge for advertisers while simultaneously enhancing monetization for publishers, Nexxen is building a powerful network effect. Each new partnership strengthens the platform's value proposition, potentially accelerating future growth through increased adoption by both advertisers and publishers.
The timing of this expansion aligns with broader industry trends, including the acceleration of streaming sports content and the increasing demand for programmatic advertising solutions in live sports. This positions Nexxen to capitalize on the structural shift in sports media consumption while providing advertisers with the technological infrastructure needed to reach audiences across multiple channels efficiently.
By collaborating with publisher partners and DSPs, Nexxen saw an increase in spend on live sports packages, including a
NEW YORK, Jan. 28, 2025 (GLOBE NEWSWIRE) -- Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced advancements to its live sports offerings as well as new, key partnerships with publishers in this high-demand space. With Nexxen’s live sports packages – which span linear and streaming – advertisers and buyers can seamlessly reach highly engaged audiences across channels. These packages aim to address the fragmented nature of live sports viewing while also enabling publishers and broadcasters to monetize their inventory more effectively.
Through partnerships with both premium publishers and demand-side platforms (“DSPs”) – including FOX Sports, FuboTV, DirecTV and FanDuel Sports Network (formerly Bally Sports) as well as programmatic advertising platform StackAdapt – Nexxen is able to offer advertisers the opportunity to boost campaign engagement and drive spend. In 2024, Nexxen experienced a
"Live sports present a unique opportunity for advertisers to connect with highly engaged audiences across channels,” said Greg Joseph, VP of Inventory Development at StackAdapt. “By leveraging Nexxen’s innovative live sports packages, StackAdapt has been able to deliver exceptional results for our clients, demonstrating the unparalleled value of strategic partnerships in driving meaningful outcomes. This collaboration reinforces our commitment to providing advertisers with access to premium inventory that maximizes engagement and ROI."
Additionally, the largest collection of regional sports networks, FanDuel Sports Network – which values Nexxen SSP as one of its preferred supply-side platforms – has continued to see an increase in revenue, as more demand is channeled through Nexxen’s pipes.
"Partnering with Nexxen has undoubtedly helped us maximize the value of our inventory,” said Kevin Connelly, Senior Director of Programmatic Sales and Business Development at FanDuel Sports Network. “Their flexible tech stack and strategic approach have streamlined our monetization efforts, leading to a notable increase in revenue. Ultimately, Nexxen's platform provides the efficiency and reach we need to effectively connect with advertisers, delivering results for both FanDuel Sports Network and our partners."
“The power and impact of live sports is inescapable right now, and we don’t expect these audiences to lose interest any time soon,” said Kenneth Suh, Chief Strategy Officer at Nexxen. “By simultaneously making it easier for advertisers and buyers to reach sports viewers, and for publishers and broadcasters to monetize this sought-after inventory, we’re helping drive revenue growth across the board, no matter the channel. It’s a win-win.”
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be.
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN). For more information, visit www.nexxen.com.
Forward-Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the Nexxen sports offerings and key partnerships and benefits or insights associated with the offering as well as any benefits associated with any of Nexxen’s products and platforms including the Nexxen Marketplaces, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6, 2024. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
For more information, please contact:
Genevieve Wheeler
Communications Director
gwheeler@nexxen.com
FAQ
What was NEXN's growth rate in live sports advertising spend through StackAdapt in 2024?
Which major publishers has NEXN partnered with for live sports content?
How is NEXN addressing the fragmentation in live sports viewing?
What is FanDuel Sports Network's relationship with NEXN's platform?
