Nexxen Enhances TV Intelligence Solution with Premium Streaming Data Through Exclusive Agreement with PeerLogix
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Insights
The recent strategic partnership between Nexxen and PeerLogix signifies a substantial development in the advertising technology sector, particularly within the Connected TV (CTV) and Over-the-Top (OTT) advertising space. This integration allows for a more comprehensive understanding of consumer behavior across various streaming platforms, which is crucial for brands and advertisers aiming to maximize the impact of their ad campaigns.
By combining traditional television data with streaming viewership metrics, Nexxen enhances the granularity with which advertisers can target their desired audience. This level of specificity can lead to more effective ad placements, potentially increasing return on advertising spend (ROAS). Furthermore, access to a dataset that spans 50 million households provides a considerable sample size for market analysis, potentially leading to more accurate and actionable insights for advertisers.
From a market research perspective, the proliferation of CTV and OTT platforms has fragmented the television audience, making it challenging to track and target viewers effectively. Nexxen's augmented TV Intelligence solution addresses this challenge by creating a unified dataset that bridges the gap between linear and digital viewership. This could result in a competitive advantage for Nexxen and its clients, as they can now leverage a more holistic view of the TV audience landscape to refine their advertising strategies.
The announcement of Nexxen's enhanced TV Intelligence solution, powered by PeerLogix's viewership data, could be seen as a strategic move to capture a larger share of the growing CTV advertising market. The ability to offer real-time, premium insights into streaming viewership behavior is likely to attract more brands and advertisers to Nexxen's platform, which could translate into increased revenue streams.
Investors should consider the potential for Nexxen to capitalize on the expanding CTV market, as traditional cable television subscriptions continue to decline and streaming services gain popularity. The market trend suggests an ongoing shift in advertising dollars towards CTV and OTT platforms. Nexxen's enhanced capabilities may position the company favorably to capture this shift in ad spend.
However, it is important to monitor how this enhancement will affect Nexxen's operational costs and whether the increased data analysis and processing capabilities will require significant investments. Stakeholders should also consider the competitive landscape, as other ad tech companies may also be looking to form similar partnerships or develop in-house solutions to offer comparable insights.
With the integration of PeerLogix's viewership data into Nexxen's platform, there are potential data privacy considerations that must be addressed. Given the sensitive nature of consumer viewership data, it is essential for Nexxen to ensure compliance with data privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
As Nexxen aggregates and scales viewership insights across multiple platforms, the company must navigate the complexities of obtaining and using consumer data ethically and legally. The assurance of anonymization and secure handling of data is crucial to maintain consumer trust and avoid potential legal ramifications.
Moreover, the industry is witnessing increasing scrutiny over data privacy practices. Advertisers and brands partnering with Nexxen will need to be confident that the viewership insights provided are not only accurate but also gathered in a manner that respects consumer privacy. This could impact the perceived value of Nexxen's offerings and influence the decision-making process of potential clients concerned with ethical data practices.
The enhancement empowers brands and advertisers with aggregated and scaled viewership insights
NEW YORK, Feb. 15, 2024 (GLOBE NEWSWIRE) -- Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced the augmentation of its TV Intelligence solution with exclusive aggregated and scaled premium streaming viewership data from platforms like Netflix, Hulu and Disney Plus. As streaming services continue to gain traction, a new partnership with PeerLogix, Inc. – the audience discovery platform recognized as the standard in tracking over-the-top (“OTT”) data across smart TV, desktop and mobile – further enables brands and advertisers leveraging Nexxen’s platform to reach as many as 50 million households, empowering them to effectively target a unified TV audience.
Using proprietary technology, PeerLogix captures and catalogues global consumer viewership data from various leading CTV platforms in real-time. Integrated with traditional television viewership data (to which Nexxen also has exclusive access), these comprehensive segments enhance Nexxen’s TV Intelligence solution – an expansive dataset inclusive of Set-Top Box (“STB”), Automatic Content Recognition (“ACR”) and cross-screen panel data – so advertisers can craft and reach personalized audiences based on a variety of factors, such as genre or viewing habits.
"The integration of PeerLogix's data into our TV Intelligence solution enhances our capacity to deliver unparalleled value to our clients through real-time, premium insights," said Jessica La Rosa, Vice President, TV Partnerships and Strategy at Nexxen. "We're thrilled to be expanding our already holistic and representative dataset with cutting edge streaming viewership data, allowing brands and advertisers to elevate the effectiveness of their campaigns in the fast-evolving CTV landscape."
“Our partnership with Nexxen represents a significant advancement in the evolution of advertising to streaming audiences, introducing a more holistic approach in today's complex media landscape by uniting PeerLogix's robust viewership data with Nexxen's market-leading platform," said William Gorfein, Chief Executive Officer at PeerLogix. "This strategic partnership is a pivotal step forward which offers clients unparalleled insights and enhanced precision in the targeting of streaming audiences, bridging the gap between linear and streaming channels via the Nexxen platform to engage diverse television audiences.”
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize video and Connected TV in the ways that are most meaningful to them. Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server and data management platform (DMP), Nexxen delivers a flexible and unified technology stack with advanced and exclusive data at its core. Our robust capabilities span discovery, planning, activation, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be.
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN). For more information, visit nexxen.com.
About PeerLogix
PeerLogix serves as the go-to audience discovery platform for advertisers navigating the evolving OTT/streaming TV ecosystem. The company boasts a library spanning over seven years of streaming video data, powered by a patented technology platform that collects and catalogs real-time OTT data, while utilizing both licensed and publicly available databases to gain insights into consumer preferences. This capability allows PeerLogix to precisely build and target advertising audiences across the entire spectrum of 'cord-cutters.' For more information, please visit www.peerlogix.com.
Forward-Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen International, or any of its affiliates, identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements including, without limitation, statements regarding anticipated benefits of PeerLogix partnership and settlement, or any other partnership, settlements, our tech stack, and any other offerings of Nexxen and any affiliates. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen's actual results, performance, or achievements to be materially different from its expectations expressed or implied by the forward-looking statements. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Nexxen’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 7, 2023. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.
For more information, please contact:
Caroline Smith
Vice president, Communications, Nexxen
csmith@nexxen.com
FAQ
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